Penna Powers - Make the Podcast Bigger

Penna Powers - Make the Podcast Bigger

By Penna PowersBusinessArtsDesign
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Penna Powers - Make the Podcast Bigger episodes

  • S3E1: Motivating Utahns to Clear the Air With UCAIR’s Thom Carter
     
    Welcome to Season Three of Make the Podcast Bigger. We're proud to kick this season off with Thom Carter, Executive Director of the Utah Clean Air Partnership (UCAIR).  In this episode, Marc Stryker (VP, Channel Management) and Justin Smart (Chief Strategy Officer) talk to Thom about all things air quality in Utah - the challenges, the opportunities and how being a first-time father has impacted the way he sees air quality issues.  We discuss the challenges and opportunities in motivating Utahns to change long-standing behaviors and what it really takes to move the needle long-term. If you want to #ShowUCAIR and find out how you can help clear Utah’s air, be sure to visit UCAIR.ORG. We hope you enjoy this episode. 
    Key Points from the Episode
    While industry and businesses can have a significant impact on our air quality, vehicles and homes are the biggest contributors to bad air.
    According to research, Utahns now understand that they are the problem and therefore, need to be part of the solution.
    Air quality is a critical issue for Utahns. In every public opinion for the past five years, air quality has ranked first, second or third in everyone’s mind.
    Progress is being made. Opinions and actions have really begun to change in the past five to six years.
    60% of people believed point sources (industry) was the No. 1 cause of emissions in 2015
    55% of people in 2019 said mobile sources are the No. 1 cause, which is correct and we’re starting to better understand the issue
    The legislature allocated 29 million dollars for air quality in 2019
    The legislature allocated just 1 million dollars for air quality in 2018
    When an issue becomes personal, that is when long-term behavior change cements
    Tweetables
    “In the past, we got the black lung and that was just part of life. Now, we want to safeguard everyone's health.”
    - Thom Carter [20:01]
    “In Utah, you can't grab everybody and shake them. You can in other markets. That's just how you communicate in New Jersey.”
    - Thom Carter [30:58]
    “If you’ve ever had a baby during winter inversion season, you’re a UCAIR advocate.”
    - Marc Stryker [53:21]
    “I'm 41, which makes me the oldest first-time Dad in the history of Salt Lake County.”
    - Thom Carter [55:33]
    Links Mentioned in Today’s Episode: 
    UCAIR — https://www.ucair.org/
    Thom Carter — https://www.linkedin.com/in/thomcarter/
    UCAIR Facebook — https://www.facebook.com/UCAIR
    UCAIR Instagram — https://www.instagram.com/showucair/
    UCAIR Twitter — https://twitter.com/ucair_ut
    Utah Division of Air Quality — https://deq.utah.gov/division-air-quality
    Utah Department of Environmental Quality — https://deq.utah.gov/
    Utah Air Quality Current Conditions — https://air.utah.gov/
    Penna Powers — https://pennapowers.com
    57 min
  • S1E4: A Committed Passion for Advertising and Growing in a Team with Stephanie Miller & Christine Menges
    Christine Menges and Stephanie Miller have a wealth of experience working in advertising and have worked at renowned ad-house Penna Powers for almost their whole careers. We chat with these two powerful and successful ladies about what has kept them motivated over the two decades they have worked for the company. Advertising can be a grueling, as well as male-dominated industry, but our guests show how passion and a continually open attitude to learning have enabled them to stay current in the ever-changing field. We get down to their personal stories, initial feelings about moving into the advertising world and their ideas moving forward. Anyone who works or has an interest in advertising is sure to find a hoard of useful nuggets of wisdom and insider know-how. So, let’s get straight into it and hear what they have to say!
    1 hr 6 min
  • S1E3: Continuing to Do Good and Engaging the Public in the Conversation of Conservation with Utah Open Lands

    On the show this week, we speak with Wendy Fisher and Marie Lenihan-Clarke, the Executive Director and Outreach Director for Utah Open Lands. Open Lands is Utah’s statewide non-profit land trust conservation association and since its inception in 1990 has protected over 60,000 acres throughout the state. While at Utah Open Lands, Wendy has been recognized as a leader in conservation efforts and has served on various legislative task forces looking at agricultural, trail and open space preservation. Marie joined Utah Open Lands in May 2016 after going on an independent travel experience for six months and realizing that she wanted to work in a field where she could appreciate the outdoors and not just sit behind an office desk. Inside this episode, Wendy and Marie dive deeper into the topic of philanthropic marketing. We also discuss more about the history of Utah Open Lands, the valuable role that social media plays in the conversation around conservation, and how to motivate the public to engage in your cause. All this and more inside today’s episode, so let’s jump in and pull back the curtain on their story of philanthropic marketing.

    55 min
  • S1E2: Developing Media and Staying Inspired with Marc Stryker

    Today we host Marc Stryker, who is the VP of Channel and Content Management at Penna Powers. We have a very interesting and insightful conversation with Marc in store for you, covering his background and his initial interest in media and advertising, all the way up to his thoughts on current affairs within the industry now. We also cover topics such as the future of video media, onboarding of new employees, gendered workplaces and some of Marc’s favorite and most inspiring material to consume. Marc’s philosophy comes through strongly throughout the discussion and we know you are not going to want to miss this one! So, without further ado, let’s get right into it!

    53 min
  • S1E1: Influencing the World of Media Through Responsible Journalism with Amanda Dickson

    Amanda Dickson is one of the cohosts of Utah’s Morning News on KSL News Radio, and has been part of the KSL family for 22 years. Amanda also hosts an award-winning program on KSL called “A Woman’s View” where she invites women from the community to share their opinions of news and other important events of their lives. Before becoming a radio announcer, columnist and public speaker, Amanda was a lawyer, WNBA announcer, waitress, restaurant manager, college professor, night club disc jockey and pizza maker. As a speaker, Amanda talks to a variety of businesses, women’s groups, governmental groups and gatherings of every size and scope on the topics of joy in work, team building, change, friendship, hope and finding untapped energy. Inside this episode, Amanda shares more about her journey, what first drew her to radio and how she takes on the responsibility to do the best she can in her role influencing the lives of others. So, let’s pull back the curtain and hear her story on working in media!

    59 min
  • S1E5: Understanding Brand Strategy and Living Up to the Measure of Your Creation with Lindee Nance

    On this week’s episode, we chat with Lindee Nance. Lindee is the Vice President of Marketing and Advertising for Harmons Grocery where she collaborates across operational teams to craft a compelling brand story to drive sales and create brand advocacy. Lindee grew up as a small-town girl with a love for writing and communication. She previously led a career as a journalist and photographer in the magazine industry, but how did she get to where she is today? In this episode, we’re going to pull back the curtain on how she became the VP of a regional grocery chain and what it’s like to work with an agency to grow your brand. We find out how Lindee communicates effectively with such a large team; discuss the value of story-telling in today’s competitive world; and the importance of developing authentic relationships as an individual and as a brand. By the end of this episode, you won’t only understand more about effective brand strategy, but you’ll also feel empowered to live up to the measure of your creation. An inspiring woman, with an inspiring story.

    1 hr 6 min
  • S1E4: A Committed Passion for Advertising and Growing in a Team with Stephanie Miller & Christine Menges

    Christine Menges and Stephanie Miller have a wealth of experience working in advertising and have worked at renowned ad-house Penna Powers for almost their whole careers. We chat with these two powerful and successful ladies about what has kept them motivated over the two decades they have worked for the company. Advertising can be a grueling, as well as male-dominated industry, but our guests show how passion and a continually open attitude to learning have enabled them to stay current in the ever-changing field. We get down to their personal stories, initial feelings about moving into the advertising world and their ideas moving forward. Anyone who works or has an interest in advertising is sure to find a hoard of useful nuggets of wisdom and insider know-how. So, let’s get straight into it and hear what they have to say!

    1 hr 6 min
  • S1E3: Continuing to Do Good and Engaging the Public in the Conversation of Conservation with Utah Open Lands

    On the show this week, we speak with Wendy Fisher and Marie Lenihan-Clarke, the Executive Director and Outreach Director for Utah Open Lands. Open Lands is Utah’s statewide non-profit land trust conservation association and since its inception in 1990 has protected over 60,000 acres throughout the state. While at Utah Open Lands, Wendy has been recognized as a leader in conservation efforts and has served on various legislative task forces looking at agricultural, trail and open space preservation. Marie joined Utah Open Lands in May 2016 after going on an independent travel experience for six months and realizing that she wanted to work in a field where she could appreciate the outdoors and not just sit behind an office desk. Inside this episode, Wendy and Marie dive deeper into the topic of philanthropic marketing. We also discuss more about the history of Utah Open Lands, the valuable role that social media plays in the conversation around conservation, and how to motivate the public to engage in your cause. All this and more inside today’s episode, so let’s jump in and pull back the curtain on their story of philanthropic marketing.

    54 min
  • S1E2: Developing Media and Staying Inspired with Marc Stryker

    Today we host Marc Stryker, who is the VP of Channel and Content Management at Penna Powers. We have a very interesting and insightful conversation with Marc in store for you, covering his background and his initial interest in media and advertising, all the way up to his thoughts on current affairs within the industry now. We also cover topics such as the future of video media, onboarding of new employees, gendered workplaces and some of Marc’s favorite and most inspiring material to consume. Marc’s philosophy comes through strongly throughout the discussion and we know you are not going to want to miss this one! So, without further ado, let’s get right into it!

    53 min
  • S1E1: Influencing the World of Media Through Responsible Journalism with Amanda Dickson


    Amanda Dickson is one of the cohosts of Utah’s Morning News on KSL News Radio, and has been part of the KSL family for 22 years. Amanda also hosts an award-winning program on KSL called “A Woman’s View” where she invites women from the community to share their opinions of news and other important events of their lives. Before becoming a radio announcer, columnist and public speaker, Amanda was a lawyer, WNBA announcer, waitress, restaurant manager, college professor, night club disc jockey and pizza maker. As a speaker, Amanda talks to a variety of businesses, women’s groups, governmental groups and gatherings of every size and scope on the topics of joy in work, team building, change, friendship, hope and finding untapped energy. Inside this episode, Amanda shares more about her journey, what first drew her to radio and how she takes on the responsibility to do the best she can in her role influencing the lives of others. So, let’s pull back the curtain and hear her story on working in media!

    59 min

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Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce the Penna Powers Make the…