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In episode 17, we talk about why distributors and manufacturers need to invest more in eCommerce to stay competitive. Often times going with the cheaper solution or under-investing in eCommerce can cost much more in terms of lost opportunity and growth potential. As manufacturers go direct to consumers there is even more need for distributors to come up with an eCommerce strategy that will make them competitive as the playing field becomes wide open. Ben has worked with distributors and manufacturers for decades in B2B eCommerce and has worked with many platforms like Infor Storefront, Magento, Insite, Unilog, and other B2B focused eCommerce platforms. Ben is also a search expert and has extensive experience helping B2B companies generate more revenue via better onsite search.