People Behind the Business: a show for small businesses with small teams & huge ambitions

People Behind the Business: a show for small businesses with small teams & huge ambitions

By Rosemary RichingsBusiness
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People Behind the Business: a show for small businesses with small teams & huge ambitions episodes

  • Getting prepared for your 1st photoshoot (what you need to remember)
    Never participated in a photoshoot or hired a photographer before? Not really sure how to prepare or what to tell your photographer? Consider this episode to be your pre-photoshoot guide to approaching the experience with confidence.
    Because chances are you’ll need photos that look professional for your website, brochure, etc. at some point!
    For the show notes from this week's episode, visit https://www.rosemaryrichings.com/podcast/getting-prepared-for-a-photoshoot-essentials-for-your-small-businesss-first-photoshoot
    31 min
  • What my favourite small businesses can teach you about rewarding & maintaining customer loyalty
    Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back for more.
    Because building trust and loyalty isn’t just cheap. It’s also one of the most powerful forms of advertising.
    Looking for the show notes? Visit https://www.rosemaryrichings.com/podcast/what-my-favourite-small-businesses-can-teach-you-about-customer-loyalty for more info.
    20 min
  • Harness Magazine's founder on the ups & downs of running an independent publication right now
    Ever dreamed of starting your own independent publication? Not sure what it takes to get readers, subscribers, advertisers, and contributors to participate?
    Recently, I spoke to Ashley Rector, the founder of Harness magazine about the good, crap, and totally awesome parts of starting and running your own magazine in a digital age.
    If you have a great idea for an independent publication but are worried about its financial sustainability, there’s a lot you can learn from Ashley’s story of how she builds Harness from scratch. On this episode, you’ll learn exactly what it takes to run a successful independent publication.
    Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/harness-magazines-founder-on-the-ups-downs-of-running-an-independent-publication-right-now for more info.
    23 min
  • How Anna & Mallory run their business, Bold and Pop, while living in 2 separate cities
    Finding the right co-founder is one thing, but what do you do when you also live in two different cities and time zones?
    On this week’s episode, I talked to two friends who successfully made living in two different cities, while running a business together actually work. Here’s your chance to learn how Anna and Mallory of Bold and Pop developed a system for everything from dividing up the work, to keeping the lines of communication open with their clients.
    Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/how-anna-mallory-run-their-business-bold-and-pop-while-living-in-2-separate-cities for more info.
    33 min
  • The fear of being in front of the camera and how to overcome it
    Did you know that one-third of online activity is spent watching videos? And chances are you’ve heard numerous others stress the growing popularity of video marketing as well. But what if you’re either super camera shy and not all that great at talking in front of a crowd of strangers? Do you need to be on video as well? Well…a lot depends on who you’re trying to reach.
    So, if being on camera proves to be a necessary evil, and it terrifies you this episode is for you. In this episode, I talked to a visibility expert who works with the types of people you won’t see presenting at conferences or doing Ted Talks. However, they have something worthwhile to share and want to reach a lot of people quickly.
    Looking for the show notes? Visit https://www.rosemaryrichings.com/podcast/the-fear-of-being-in-front-of-the-camera-how-to-overcome-it for more info.
    29 min
  • What a boudoir photographer can teach you about body image
    At some point in your business, you’ll find yourself having to go in front of a camera. This can be extremely terrifying if you’re not used to it.
    Especially if you struggle with insecurities about either the way you talk or some part of your body. That’s exactly why the next two episodes are conversations in two parts with a photographer, and a visibility specialist.
    Welcome to part one of this series where I talk to a professional boudoir photography about how she builds trust and helps her clients overcome their insecurities about their bodies.
    In this episode, you’ll learn exactly how Katherine Henry prepares her clients for a boudoir photo shoot.
    Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/what-a-boudoir-photographer-can-teach-you-about-body-image for more info.
    23 min
  • Training creative talent while running a YouTube Channel
    If you’ve ever wanted to train creative professionals, and aspiring creative professionals then this episode is for you. It is also an opportunity to dive into what having your own YouTube channel is really like.
    I brought someone on the show who is juggling both. Shaw Bernard is a model with over sixteen years of experience in the fashion and beauty industry. She also has her own pop culture focused YouTube channel.
    And she’s here to answer any questions you might have about juggling both a business, and a side project, like a podcast or YouTube channel, and training the next generation of creative talent.
    Looking for the show notes? Check out https://www.rosemaryrichings.com/podcast/training-the-next-generation-of-creative-talent-while-running-a-youtube-channel for more info.
    30 min
  • Why there's never a perfect time to quit your job to freelance
    Did you know that 54% of the U.S workforce is not very confident that the work they do today will exist in 20 years? This has led to an influx of people either freelancing or considering freelancing.
    And this often triggers a very important question: “when is the best time to start freelancing?” The truth is, there is no perfect time. Like most important life decisions, you can either dive in head first and give it a try or have regrets about something you'll do "one day".
    This week’s guest is proof of just how true that is. She left a 9-to-5 job she wasn’t too keen on to start Confetti Social, a social media marketing company for creative entrepreneurs.
    Looking for the show notes? Visit www.rosemaryrichings.com/podcast/why-theres-never-a-perfect-time-to-quit-your-day-job-to-freelance-full-time for more info.
    28 min
  • Taking Control of Debt & Depression to Freelance Full-Time
    Even the most successful people I’ve met face challenges within their work and personal lives, and I think people often think that things will stay the same once you’ve “made it”.
    So, what do you do when running your own business has gone from a great idea to a source of stress and hardship?
    At first, being a part-time world traveller and a part-time web designer was going absolutely great for Paula. Then, one day she found herself struggling with depression while facing a very relatable struggle: running out of money.
    However, she didn’t let that stop her. Instead, she focused on meeting her money goals. And it helped her attract contracts worth thousands of dollars.
    Looking for the show notes? Visit https://www.rosemaryrichings.com/podcast/taking-control-of-debt-and-depression-to-freelance-full-time.
    38 min
  • The Beginner's Guide to Starting a Podcast
    Podcasting is now mainstream. And suddenly, everyone wants to start a podcast. But not everyone starts a podcast with realistic expectations.
    Unless you’re already as popular as Gary Vaynerchuk, you’re likely not going to make it to the iTunes New and Noteworthy List overnight.
    Hate to break it to you, but that’s really hard to do within a short period of time unless you have a large team helping you pump out multiple episodes a week. This week, I spoke to an expert on all things podcast related. The goal of our conversation? Addressing all the damaging myths and fears about starting a podcast.
    If, after listening to this episode, you still want to start your own podcast, you’re likely not doing it for all the wrong reasons.
    Looking for the show notes? Visit https://www.rosemaryrichings.com/podcast/the-beginners-guide-to-starting-a-podcast
    21 min

About People Behind the Business: a show for small businesses with small teams & huge ambitions

From the publisher's feed

People Behind the Business is about the challenges and rewards of running a small business right now. The point is to bring together small business owners worldwide to tell their stories about how/why…