People Behind the Business: a show for small businesses with small teams & huge ambitions

People Behind the Business: a show for small businesses with small teams & huge ambitions

By Rosemary RichingsBusiness
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People Behind the Business: a show for small businesses with small teams & huge ambitions episodes

  • How a Writer Went From Being a Nutritionist to a Pro Writer
    This episode is for those of you who have ever wondered:” is it possible to make a living as a writer?” The summarized version is basically this…well it really depends.
    Are you willing to channel your inner Mad Men, and be the creative department, and the client accounts department all rolled into one? And if you’ve never watched Mad Men, I’ll put it into terms you can understand.
    Are you willing to be your own marketing department, and do the work, while keeping track of your expenses, and handling duties typically reserved for HR professionals in “regular” workplaces?
    Not sure if that’s something you can handle? I dedicated an entire episode to talking to a fellow writer, I met in a Facebook group for independent freelancers, Leesa Klich, about how she made the switch from professional nutritionist to professional writer.
    Looking for the show notes? visit https://www.rosemaryrichings.com/podcast/how-a-writer-went-from-being-a-nutritionist-to-a-professional-writer
    45 min
  • Facing Rejection and Spreading Kindness with Bravery
    We all want to do good in the world, we all want to be successful. But we can’t do any of the above without taking risks life will be filled with endless conversations about what will happen “one day”.
    In fact, I experience this all the time when I talked to aspiring freelancer friends. They ask me:” how can I make money off my passion?”
    And when I reveal just how much work is required to do it, I check in with them months later, and they’re exactly where they were when we first talked about their interest in freelancing. That’s exactly what interested me the most about this week’s guest.
    She’s a motivational speaker who travels across the US and talks to people about rejection and kindness. So, if all that is holding you back is your fear of the word “no”, there’s a lot you can learn from her.
    Looking for the show notes? Check out www.rosemaryrichings.com/podcast/facing-rejection-and-spreading-kindness-with-bravery for more info.
    29 min
  • Loving Fashion & Living with a Chronic Illness
    What does a love of fashion and a desire to empower people with chronic illnesses have in common? In the case of Keisha Greaves, this week’s guest all of the above are what inspired her to create her fashion line, Girls Chronically Rock.
    On this week’s episode, Keisha and I covered the day-to-day realities of running an online product business, while living with a chronic illness, and juggling a part-time day job.
    Looking for the show notes? Check out www.rosemaryrichings.com/podcast/loving-fashion-and-living-with-a-chronic-illness
    27 min
  • Starting a Business Outside Your Home Country
    Starting your own small business is a bumpy road to success no matter how long you’ve lived in the town or city you’re based in.
    But what if you want to also start your own business outside of your home country, and be location independent?
    How do you figure out all the details, like time zone differences, your local tax rules, and knowing absolutely no one local who works in your industry? That can be especially challenging if you’re facing other challenges as well, like cultural differences and language barriers.
    However, this week’s guest found a way to overcome those challenges and start a location independent business ten years ago (and she is still in business)!
    Looking for the show notes? Check out www.rosemaryrichings.com/podcast/starting-a-business-outside-your-home-country.
    23 min
  • Providing Employment/Support to Human Trafficking Survivors
    People are trafficked from 127 countries and are exploited in 137 countries according to the United Nations.
    However, you’re probably looking at that statistic and going “but…is there anything I can do really?” As an independent small business owner, it’s safe to assume that you’re not a trained therapist. And even if you are, it is still a complex problem lacking an easy solution.
    On today’s episode, I spoke to a hospice nurse, who started her own company after seeing what severe poverty really looks like in countries like Honduras, Haiti, Kenya and Ethiopia.
    Looking for the show notes? Visit rosemaryrichings.com/podcast/providing-employment-and-support-to-human-trafficking-survivors
    24 min
  • What you need for great web design/a successful launch
    Starting an online business is really hard, but it seems like the hardest bit of all is making the decisions that have the longest-term impact.
    How should you promote your business? What web platform is best for hosting your website? What Wordpress or SquareSpace theme will make you look the most professional?
    If you’re a female entrepreneur that is struggling to work through all the different choices that you have to make, and you’re not ready to outsource your web design and content marketing this episode will give you the “101 intro” that you’re looking for.
    Because Salma Sheriff, this week’s guest works with entrepreneurs just like you!
    Looking for the show notes? Check out rosemaryrichings.com/podcast/what-you-need-for-great-web-design-a-successful-launch
    33 min
  • Forming meaningful online communities (via social media)
    I think that the one thing we don’t talk about nearly enough when it comes to small business owners that work from home is the very real risk of isolation. Because you don’t really have co-workers to talk to at the water cooler every day.
    Sure, some independent, online entrepreneurs, like this week’s guest, Miranda Nahmias have teams, but they’re not necessarily sitting right beside you.
    However, Miranda is one of many entrepreneurs who found a way to work around the isolation aspect of the entrepreneur lifestyle, via Facebook Groups.
    Not only does she regularly participate in discussions, but she also is the moderator and admin of two Facebook groups:
    • A group intended to help freelancers get clients
    • The Chronic Illness Facebook Group
    She’s also an admin for the Writing Revolters Facebook Group, which I’m also a member of.
    Looking for the show notes? Check out rosemaryrichings.com/podcast/forming-meaningful-online-communities
    31 min
  • Tapping into archetypes/emotions to make your brand stand out
    I don’t know about you, but I hate customer profiles, despite the fact that they’re such a common marketing tactic.
    In fact, I wrote an entire article on finding your ideal audience, and why I hate customer profiles for the Think Creative Collective Blog.
    That’s exactly why I invited Mirela De La Cerda, the founder of Project M London to talk about her experiences using emotional branding, AKA archetype branding to help fashion and beauty brands successfully reach their customers.
    For those of you that don’t know this, archetype-based branding allows brands to tap into the emotions, meaning, and mindset behind their business and their products.
    In other words, it’s essentially the unconscious message that companies put “out there” about who they are/ what they do, and how this impacts consumer purchasing decisions.
    Looking for the show notes? Check out www.rosemaryrichings.com/podcast/tapping-into-archetypes-emotions-to-make-your-brand-stand-out.
    37 min
  • How can Introverts Pitch their Work to Businesses?
    The debut episode of People Behind the Business is inspired by a Facebook Live masterclass I had the pleasure of leading on how introverts can pitch businesses…the introvert friendly way.
    In fact, it also includes a brief audio clip of the original Facebook Live, in order to kick off the discussion. Special thanks to Kasey Pierce of 819 Social for inviting me to speak in her Facebook Group, Learn Social Media Marketing for Introverted Entrepreneurs.
    Once upon of time, I was a shy introvert who would break out into a pool of sweat whenever I did public speaking.
    Looking for the show notes? Visit rosemaryrichings.com/podcast/how-can-introverts-pitch-their-work-to-businesses
    13 min

About People Behind the Business: a show for small businesses with small teams & huge ambitions

From the publisher's feed

People Behind the Business is about the challenges and rewards of running a small business right now. The point is to bring together small business owners worldwide to tell their stories about how/why…