The Healthy Indian Project (THIP) is built with an ambition to create high quality content, service and technology that helps Indians to learn, measure, access and decide on their healthcare journey. THIP Media, the content platform of the brand, is an healthcare information media that focuses on educating and guiding Indians for better decision making. A diverse culture, multiple languages and a low doctor patient ratio creates a hot-bed of health misinformation in semi-urban and rural India.
They focus on providing credible, evidence based health information in multiple Indian languages. We also fact check health misinformation and create content to drive health literacy
THIP Media is a signatory of International Fact Checking Network (IFCN). We became a signatory to IFCN on June 17, 2021 and have renewed our commitment to the IFCN policies every year since then. THIP Media abides by the core IFCN principles including:
• A commitment to non-partisanship and fairness.
• A commitment to transparency of sources.
• A commitment to transparency of funding and organization.
• A commitment to transparency of methodology.
• A commitment to open and honest corrections.
In order to produce evidence based health information, THIP Media works with doctors, researchers and medical professionals across different medicinal practices approved by the Government of India. These certified medical professionals help us in fact checking a particular health misinformation and also verifies the health content published on our platform.
They also partner with medical institutions and medical organizations in order to build specialised health content.
The Healthy Indian project and THIP Media are brand names owned by THIP Healthtech Pvt Ltd., a company a formed under Company's Act, 2013. The company is privately funded by its directors. The company is not a affiliated to any institution, party or organization - political, corporate or otherwise.
On August 2020, THIP Media received a grant funding of USD 31,800 from YouTube (via the Google News Initiative) through Fact Checking Development Fund. THIP Media currently is associated a third-party fact checking partner to Meta (Facebook and WhatsApp). This is the company's primary source of revenue.