People On Purpose®

In this week's episode of "On the Up and Up," we talk with Shannon Matson, CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses. With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.

Her journey began in the corporate world, where she held titles such as VP of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and array of accreditations - from pursuing continued education credits in copywriting, which she utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified - speak to her insatiable hunger for driving traffic and conversions to remarkable brands.

Shannon generously shares her career journey and the driving factors behind her brand, business, and the weighty emotions that come with team growth, especially when your business runs as a personal brand.

In This Episode

🌴 Shannon and The Social Bungalow’s Origin Story

🌴 The direct correlation of conversions and relationships with your community

🌴 Taking a generous approach to free, high quality content to earn your community’s attention

🌴 Why Shannon is the voice in my head for all things digital marketing

🌴 Balancing personal relationships with leadership (IE: running a business with your husband and hiring your sister and mom!)

🌴 The emotional labor that comes with a large team, and why a lean team works for Shannon

Listen NOW!

Links Mentioned:

Follow Shannon On Instagram: https://www.instagram.com/thesocialbungalow/ 

Business Blind Spot QUIZ 

In this episode, Haley Johnson shares her thoughts on marketing in the online business space. We talk all about her leadership type and the ups and downs she has experienced in growing a team. If you have ever felt alone in the rollercoaster of building a business, this episode is for you. Perfectly balanced with education (marketing doesn't have to be a mystery?) and a celebration of the unique type of friendship that comes with building businesses together. Hope you enjoy the episode!

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Haley is a trauma-informed marketing strategist and copywriter on a mission to make marketing feel good again. Whether that looks like building out marketing strategy for values-driven service providers, supporting aspiring thought leaders inside of Thought Leaders Collective, or collaborating with another business owner on the next big thing for mission-driven entrepreneurs – can you say foreshadowing? – Haley is thinking about feel-good ways for you to market and grow your business 24/7.

When she's not nerding out over market research analysis or transcribing client interviews, you can find her knee deep in a business podcast while *trying* to garden, taking her rescue pup Roxy on a hot girl walk (no other dogs allowed ), or on a coffee chat with another biz owner bc hot damn this bitch loves to network. 

You can connect with Haley on LinkedIn: 

https://www.linkedin.com/in/haley-e-johnson/

Listen to her podcast, Messy inn the Middle: messyinthemiddlepod.com

Join Thought Leaders Collective (and use code PARADIGM for 50% off your first payment): thoughtleaderscollective.com

OR take the quiz to uncover your next opt in at haleyejohnson.com/quiz :) 

This week we are thrilled to be joined by the dynamic duo, Sam and Chelann Watt. Together, they take us on a journey through their lives, from the moment they first met, to the rollercoaster ride of building a business side by side, and the path that led them to where they stand today.

We cover

• How to hire the right people
• What questions to ask during interviews
• The highs & lows of working with a business partner
• Team Performance Reviews
• Work Life Balance
• Google Ads

Get ready for an episode filled with intriguing discussions about mushrooms, zombies, and a killer business model. Sam and Chelann will share their unique perspectives, the challenges they've faced, and the triumphs they've celebrated along the way. Their story is one of determination, and unwavering commitment.

Sam Watt is the founder and CEO of Watt Advertising - a Google Ads Specializing Company  obsessed with providing guaranteed exceptional results for exceptional clients.

With over $2.5 million generated for clients, if you need Done For You Google Ads & Sales Funnel Optimization - Watt Advertising is your solution. Put the Ad spend you’re wasting to use. It’s time to get more sales.

Hang out with Sam on LinkedIn: https://www.linkedin.com/in/samwattadvertising/?original_referer=https%3A%2F%2Fwww.google.com%2F

Learn more about Watt Advertising: https://wattadvertising.com

Chelann Watt is the COO of Watt Advertising & host of the Chelann Again podcast. She’s been a serial entrepreneur for over 10 years, owning businesses ranging from juice bars to entrepreneur innovation centers. Chelann’s expertise is turning a grand vision for a business into reality.

Learn more about Chelann on LinkedIn & Instagram. https://www.linkedin.com/in/chelann-watt-871849116/

https://www.instagram.com/chelannwatt/

Learn more about Watt Advertising. https://wattadvertising.com

Learn more about Chelann Again. https://www.chelannagain.com/

On this week’s episode we are lucky enough to be joined by Madison Paige, Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker - helping brands build a ride or die online community so you can stand out & sell out using social media. Her genuine spirit, high energy, & 8 years of experience in the social media world supporting over 150 businesses equips her to bring you high level, practical tips as your newest biz growth bestie.

During our in-depth discussion, we explore a range of captivating subjects, including the essential qualities to consider when recruiting for your small team. Madison Paige shares her expertise on identifying key traits in potential team members, emphasizing the significance of aligning values, strong work ethic, and effective communication skills.

We also delve into the intriguing concept of the Freepreneur lifestyle and uncover practical strategies to transform this aspiration into a personal reality. Madison provides valuable insights on embracing freedom and flexibility, leveraging skills, and creating passive income streams to break free from conventional constraints and achieve a life of autonomy and fulfillment.

By the way, Madi and Kira recorded 2 parts to the pod, we know you won’t be able to get enough of this ep so make sure you pop over to the Small Business Growth podcast to get the whole picture! 

Small Business Growth Podcast: 

https://open.spotify.com/episode/1y45JpWNjsiXGDVZmIADGs?si=9QurLZMCRoOXW3kmWSJXwA

www.thisismadisonpaige.com/links 

www.instagram.com/thisismadisonpaige 

When a cycle involves individuals, their emotions, and feelings, it can lead to burnout, making it crucial for leaders to disrupt such unhealthy patterns. This week we explore the cycle of crisis.

It typically starts with a minor issue faced by an employee, such as missing a deadline or arriving late, which the manager chooses to overlook initially. As time progresses, a medium-sized issue arises, yet the leader still hesitates to acknowledge it. Eventually, a major problem emerges, catching the attention of other employees, forcing the manager to address it and impose disciplinary measures.

Here lies the problem: there was no open dialogue prior to the occurrence of the major issue, causing the employee to lose trust due to the lack of prior communication about the concerns being addressed.

Consequently, the cycle repeats itself, perpetuating negative effects on the employee, the team, and the leader. Communication suffers, confusion arises, and employees experience a dwindling sense of trust.

So, how can we break this detrimental cycle for our employees? That is what we are covering this week. 

Links:

https://www.the-paradigm.com/tackling-tough-conversations

https://www.the-paradigm.com/people-on-purpose

Buckle up for today's episode as Kira is joined by Abagail Pumphrey, the visionary founder of the Boss Project!

Get ready to dive into the captivating world of women in business as they explore the ins and outs of this empowering realm.

Kira and Abagail share their insights on how to thrive as a woman in the business landscape while still putting your personal life first. Their mission is crystal clear: to empower more women to achieve financial freedom by establishing stable and sustainable online businesses.

Abagail opens up about the highs and lows of her career, sharing the pivotal moments that shaped her into the formidable businesswoman she is today. From navigating the complexities of starting a business from scratch to overcoming setbacks and embracing personal growth, she reveals the invaluable wisdom she gained through her own experiences. 

Boss Project: 

Founded by Abagail Pumphrey and Emylee Williams in 2015, Boss Project is a creative digital agency that works with service based business owners from around the world. They became internet famous after the creation of their training, Trello for Business, took the online business industry by storm completely revitalizing the systems of over 10k business owners.

Boss Project has been featured in Forbes, Marie Claire, INC, HuffPost, and Dubsado. Their twice weekly podcast, The Strategy Hour, continuously tops Business and Management Charts on Apple and has over 100k monthly listeners.

Their superpower is helping small business owners create systems to scale that prioritize service, revenue growth, and living in a Life-First business.

Links: 

Strategy Hour Episode: https://bossproject.com/podcast/hiring-tips-for-growing-small-businesses-with-kira-la-forgia

Quiz: 

https://www.the-paradigm.com/quiz

We understand that as a leader you face unforeseen issues that demand your attention. On average team leaders spend three hours a day dealing with such unexpected matters. 

There is a lot to be discussed when it comes to creating boundaries. Our goal is to create the most predictable scenarios through proactive management. Building a solid level of trust involves demonstrating consistent adaptability in how and when you adjust your boundaries according to your team's needs.

One of the key differences in being a leader, and being led, is the intentional creation of our own space to be successful.  

Physical boundaries:

• Think like an employee
• When and how to be reached

Emotional Boundaries:

• The On Off Switch
• Which emotional topics are and aren't okay to talk about at work, it is easier to start with strict boundaries 

Experience-Centered:

• Learning triggers and authenticity in leadership
• Don't underestimate the power of predictability in management. Whatever type of leader you are, be that consistently

If you aren't sure what your boundaries are, lean on your company handbook. Reach out to us if you need any help with this. 

Have conversations before they knock on your door. Lead with boundaries, reflect the culture that you want to build. Set the foundation for how you want to show up for yourself and your team.

In the dynamic world of entrepreneurship, we often hear about the impact we have on our clients, but it is crucial to acknowledge that our most substantial and influential impact is achieved directly through our teams.

Without a cohesive and high-performing team, it becomes challenging to consistently deliver exceptional results to our clients. Therefore, investing in our teams' growth, well-being, and development is where our biggest impact lies as entrepreneurs.

Ripple effect of good management:

✔️Demands other companies to treat their employees better

✔️Gives our team a healthy view of work 

✔️Teaches people how to advocate for themselves

✔️Positive reputation to your company

✔️Easier to retain culturally aligned employees

The adverse

• Can cause serious harm to people by managing poorly
• May cause emotional issues 
• Low productivity
• Lost time on legal/hr stuff 
• Negative reputation to your company

Amidst the hustle and bustle of entrepreneurship, it's easy to get caught up in the demands of running a business and overlook the importance of our own experiences as entrepreneurs. However, it is crucial to recognize that our own experiences matter deeply when it comes to creating an employee-centric culture within our organizations.

Want to know how to be a better leader, without having to change anything about yourself? Before you listen to this, make sure and take the quiz and buckle up for some free personalized leadership coaching. 

In this week's episode, we talk through the 5 different People Leader Archetypes as well as the components of our personalities that contribute to your type. 

Learn the elements of decision making and culture preferences that go into identifying your type, the importance of understanding who you are as a leader in making decisions in your business. In management, we have to be prepared for anything, so reacting thoughtfully and intentionally is based solely on knowing your tendencies as a leader and how they affect other people, and your business's bottom line. 

"Every decision you make in your business will either cost you money, or make you money."

Take the quiz: https://www.the-paradigm.com/quiz

Topics mentioned: Hofstede's Theory of Culture https://corporatefinanceinstitute.com/resources/management/hofstedes-cultural-dimensions-theory/

This week Kira is joined by Emma-Louise Parkes, an Online Business Coach and Strategist for introvert owned businesses. Before entering the online business space, she spent 17 years in one of the world’s most stressful, male-focused, and extroverted fields: air traffic control. Alongside her time behind the radar keeping the busy skies above London safe, she also became an instructor for new recruits – fueling her love of coaching. 

Today, Emma-Louise is an internationally recognised certified online business consultant and NLP master practitioner with accreditations in EFT/TFT. She’s also the host of the award winning podcast, The Ambitious Introvert®. Having built her six-figure brand in under three years without previous business experience, Emma-Louise is proof that when you take aligned action, you can scale your business with ease and speed. 

Emma-Louise’s mission is to help her clients embrace their introvert nature, stay in their zone of genius, and impact more people with their profitable, sustainable businesses. You can find her at www.emmalouiseparkes.com or inside her free Facebook group, The Ambitious Introvert® Network, where she empowers her community of smart, sensitive entrepreneurs.

Topics covered in this week’s episode: 

-Introversion in leadership 

-How Introversion ebbs & flows 

-Why Mindset Matters 

 Listen to Emma-Louise’s podcast: https://emmalouiseparkes.com/podcast 

Join Emma-Louise’s Facebook Group: https://www.facebook.com/groups/introvertnetwork

Part 2 with Emma-Louise will be released this Wednesday. Make sure you tune in!