People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point.

View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-dray

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values