Pepper Spotlight

A few products become synonyms for the need they serve. For creators, this tool is Linktree. The incredible web application allows brands and creators to design a single repository of all their links. Popularly used on the bio-link on Instagram. Or as Co-Founder of Linktree, Mr. Anthony Zaccaria, explained it to us: “it’s your modern-day business card.”On this week’s Pepper Spotlight, Anthony Zaccaria shares some of the lesser-known features of Linkree. We also took a deep dive into the passion economy and the trends in the creator market. Linktree is currently awarding funds to creators with their latest campaign: “The Passion Fund,” If you are a creator looking to monetize your passion -- this is the episode for you.

The Indian Dream might seem like JUST a podcast on the surface, but deep down they are a toolbox of resources for entrepreneurs and future brand-builders. They also run a newsletter about market trends and founder stories and manage a bunch of Whatsapp groups with over 1500+ entrepreneurs, investors, and creators.

When we talk about building a community, TID has done many things right and is making incredible headway in the right direction. In our episode, we talked to them about sticking to an idea, the battle between audio and video podcasts, and the viability of building a subscription model or a community in India. 

Especially for a creator, this episode is both informational and inspirational.

About Pepper Content:

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.

Follow Pepper Content: https://linktr.ee/peppercontent

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Building a personal brand online is now as ubiquitous as work from home on the internet. But it's not as easy as it sounds. It’s a slow process of building a trusted following. Very few people have mastered the art & one of those who has done this remarkably is Raj Shamani. In this episode of Pepper Spotlight, we have Raj, a public speaker, content creator, investor, and entrepreneur to talk about his experiences as a creator & building a personal brand across so multiple platforms.

? Giveaway Alert?

Get A Free Seat At Raj Shamani's Speak To Influence Workshop ?

Become an exceptional speaker and own any room you enter with confidence. Learn how Raj gave over 250+ keynote speeches in 26 countries before turning 24 and built a social media empire on the side. For more information, visit: https://go.growthschool.io/public-speaking

To Win:

1. Share the latest Pepper Spotlight podcast ft. Raj Shamani on your Instagram story (you click a picture or video while watching/ listening, or take a screenshot from Youtube or Spotify)

2. Tag @pepper_content and @growthschoolio in your stories!

3. 5 winners will receive a DM from us by 30th June 2021

Show highlights:

(00:00) - Introduction

(04:03) - The “30 things” Reel.

(05:58) - Time management as a creator

(11:19) - Personal Branding Tips

(14:22) - AMA With Raj Shamani

(28:08) - Using Influence on Social Media

(36:06) - Multitasking as a creator

(43:58) - Process of content creation

About Pepper Content:

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

Follow Pepper Content: https://linktr.ee/peppercontent

Subscribe to Pepper Shots, our free newsletter: https://linktr.ee/peppercontent 

The journey of any comedian is always a non-linear one. Starting up is difficult but thriving in the circuit is another ball game altogether.

In this episode of Pepper Spotlight, we have the hilarious comedian Praveen Kumar, talk about starting his stand-up career as an English comedian before pivoting to performing comedy in Tamil, the growth of regional content across different platforms to the story behind creating Mr. Family Man - the first-ever Tamil comedy special to be streaming on Amazon Prime

Show Highlights:

(00:00) - Introduction

(07:27) - The Move From English To Tamil Comedy

(09:56) - Regional Comedy Audience 

(12:00) - Selling Tickets 

(14:56) - Arts During Covid Times 

(20:41) - Youtube For A Comedian 

(25:17) - Building A Regional Audience 

(30:46) - Role Of Ott Platforms

(32:53) - Tv Comedy Vs. Standup Comedy

About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

We have all heard of “Terribly Tiny Tales” or “ttt” -- the most loved micro-fiction content creators on social media. Their heartwarming stories gain more than 2 million organic readers each day. 

The founder of ttt, Anuj Gosalia, sat with us to discuss all things short-form content and building a community of creators.

If you are a fan of ttt (or short-form online content), Anuj’s story and the journey of creating of Terribly Tiny Tales is one you cannot miss.

Show Highlights:

(00:00) - Intro

(03:28) - Manage time as a creator

(07:11) - Creative Control at TTT

(14:44) - Short-Form VS Long-Form

(29:09) - Subscription model with Indian Creators 

(41:14) - What makes good Short-Form content?

(43:55) - The Random Questions Round  

(52:08) - A Question for Pawan and Pepper

About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

Our lives remain in two parts, the person and the professional. But there is another side to us that many love to chase -- the side-hustle. Many generations ago, the word “hustle” had a negative connotation, but today we live in the hustle culture. Who better to talk about this process than the person who built “HustlePost Academy,” a platform that creates a life of solopreneurs. The founder, Saloni Srivastava, is also a YouTuber with over 350,000 subscribers.

Show Highlights:

(00:00) - Introduction 

(02:15) - What is a side-hustle? 

(04:30) - Finding the motivation for a side-project. 

(08:33) - Learning From Doing.

(12:26) - Youtube then and now.

(16:27) - The start of HustlePost Academy.

(21:13) - How to share personal thoughts online? 

(26:00) - Niche vs. No Niche.

(37:09) - Keeping motivated as a creator.

(40:37) - The random questions round.

About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

Today, many avid fans often face difficulties in enjoying theatre and performing arts content due to their busy lives, traffic, and distance; the pandemic and subsequent lockdowns have enhanced this challenge.

To address this challenge and as someone who started their career in theatre, renowned actor, director, producer, and now entrepreneur Shreyas Talpade conceptualized the idea behind Nine Rãsã, an OTT platform exclusively for theatre and performing arts, truly inculcating the fact that ‘the show must go on-line'.

Show Highlights:

(00:00) - Introduction

(02:37) - Discovery As An Artist

(05:25) - The Inception Of Nine-Rasa

(10:45) - People’s Reaction To Online Theater

(15:45) - Helping Artists Make A Living

(19:34) - From Actor To Entrepreneur

(22:43) - What Call The Platform Nine-Rasa?

(25:21) - Nine-Rasa VS other OTT Platforms.

(27:56) - The Reaction From The Acting Community.

(29:59) - What Content Is On Nine-Rasa?

(31:31) - Theater And Film Industry And Impact Of Covid

(40:11) - Getting On Nine-Rasa

About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories. 

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

When does a creator become an influencer? How complex is the market of gaming and influencer marketing? Our guest today has all the answers.

Pranav Panpalia is an influencer turned entrepreneur. His company OpraahFx works with creators as a talent management company. In this episode, we break down the clutter of the influencer marketing world and the balance of passion and income. Pranav also managed many gamers so we dig into the world of online streaming. There is a little something for every creator in this episode.

NOTE: at 17 minutes 21 seconds, Pranav is narrating a story about working from his father’s office and starting his business as a one-person team. We lost the footage of the questions to a bad internet connection. Please pardon the abrupt jump.

Show Highlights

(00:00) - Introductions

(02:00) - The Change In The Gaming Industry

(04:56) - What Is The Indian Gaming Market Right Now?

(09:35) - How Big Was The Setback With the Pubg-Ban?

(12:25) - How Did Pranav Go From Car Review To Entrepreneurship.

(17:21) - Pavan’s Leap Into Influencer Marketing With Fukrey Returns.

(23:50) - How Is The Influencer Marketing Space Right Now?

(31:50) - What Does Pranav Look For In Creators?

(37:00) - The Balance Of Passion And Income For A Creator.

About Pepper Content:

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

We all could use a break right now, but the world around us is not ideal. How does someone take a break without stepping outside or meet friends and family? We created a small list of things for you to consider.

While they might not be the ideal fit for you, they could spark new ideas that just needed some inspiration.

There is no way around these challenging times. Don’t let sadness paralyze your life and keep you from steaming ahead. Look out for the people around you and yourself.

Let's start a domino effect of positivity when we need it the most.

About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

Unable to create as much as you did a few months back? That’s fine. Really! The world around us is not ideal, and there is no harm in facing a slowdown of creativity. But we know this does not mean you throw in the towel and walk back to the changing room.

As Stephen King said in his book: "Amateurs sit and wait for inspiration, the rest of us just get up and go to work."

So we're here to help you out with this ever arching creative block. In this episode of Pepper Spotlight, we discuss a few ways to overcome the creative brain fog!

Who would you like to see on Pepper Spotlight next? 

DM us on Instagram: https://instagram.com/pepper_content

About Pepper Content:

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 30,000+ creators across 200+ business categories.

➡️ Follow Pepper Content:https://linktr.ee/peppercontent

➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent