The Black Friday deals started as early as Halloween here in the UK (yes, really – see Boots, John Lewis, Currys) and mainland Europe isn't far behind. On today's episode, Natalie speaks to Sander Roose, CEO and Founder of Omnia Retail, the Amsterdam-based company behind Europe's first dynamic pricing software.

Sander and Natalie explore Black Friday 2024 trends in great depth as well as the Ticketmaster/Oasis disaster and why it's important to distinguish between dynamic and surge pricing, and finally what retailers need to do to optimize their pricing strategies.

More on Sander:

Sander Roose is a seasoned retail expert and entrepreneur with a wealth of experience in retail and e-commerce. He holds a MSc degree in Industrial Engineering & Management Science from the Eindhoven University of Technology, where he graduated cum laude. After starting his career at Procter & Gamble, Sander became an entrepreneur: Harvest (acquired by OLX, part of Naspers), Commerce Squared (e-com strategy consultant) and now Omnia Retail.

Visit Omnia Retail

Connect with Sander on LinkedIn.