How do you stand out from the crowd and ensure you’re running a successful practice and getting new patients? Most people simply expect growth, but you have to plan for it. It’s true for any business — you have to invest money to make money. As a medical professional, you’re being asked to do more, and find ways to see more patients, where is the time in the day to do that? One way is through marketing.

Anybody can tell you how to market your practice, but in this episode, Chief Marketing Officer Chris Panebianco tells you what NOT to do. The success of any practice depends upon attracting and retaining patients. So how, exactly, do new patients find you and existing patients keep you top of mind?