The End in Mind: Personal Development For Entrepreneurs

Perfection is Perception


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In this solo episode, I’m unpacking a concept that many entrepreneurs don’t realize is slowing them down: the illusion of perfection.


Perfection doesn’t actually exist—because it’s always filtered through someone else’s perception. When we cling to our own version of “perfect,” we often miss the mark with clients, waste time trying to meet imaginary standards, and stall the momentum our businesses need to grow.

I’m sharing:
- How perfectionism shows up in our marketing, branding, and client relationships
- Why understanding your client’s perception matters more than your own
- Tangible ways to shift from chasing flawless execution to building real momentum
- The difference between being efficient and being “perfect”
- How releasing perfection gave me my time, energy, and ideal clients back

Whether you're a designer, coach, service provider, or agency owner—this episode will help you reframe your idea of success and finally get out of your own way!

Let’s rethink what “perfect” really means in business!!

Want more support?
- I'm currently accepting one new 1:1 client. If you're ready for deeper coaching and weekly strategic support, reach out and let’s see if we’re a good fit!

*Loved this episode?*
Share it with your audience, leave a review, or DM me @meraki_media_management on Instagram—I'd love to hear how you're redefining perfection in your brand and workflow.

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The End in Mind: Personal Development For EntrepreneursBy Caitlin Durning: Personal Development Coach

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