"When I can look in the mirror and say, yes, you took multiple hits to the face and you came back up and you're stronger. That's what winning looks like for me."

In this episode of Perfectly Mentored, host Jason Portnoy invites branding expert Bijal Patel to discuss the importance of branding in today's ever-changing business landscape. They emphasize that branding goes beyond logos and colors, and delve into why it is crucial for businesses to focus on branding to succeed and scale. With platform and advertising changes, Bijal explains why branding is now the go-to strategy for many gurus. Tune in to gain insights on how to elevate your branding game and make your business stand out.



Topics Covered  

• Being fired after having a baby. [03:12] 
• Accidental transition to branding. [08:10] 
• Cold and unsettling firing experience. [10:28] 
• I have no issues with someone on my team being better than me. [14:11] 
•  Branding and attracting ideal clients. [18:51]
• The discomfort of finding your brand. [21:06] 
• Building brand trust. [25:45] 
• Hitting revenue plateaus. [28:33] 
• Personal brand and business integration. [30:36] 
• Positioning and attracting ideal clients. [34:07] 
• Barrier of entry in the industry. [37:29] 
• Moms and societal expectations. [42:45]
• Working with clients and boundaries. [43:42] 

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Believe it or not, investing in sports cards has a lot in common with buying and selling stocks. If you’re good at this game, you can literally make millions from it.

Luckily for Sasha Tammadon, he is good at what he does, and what he does is invest and make big bucks from trading in sports cards. Sasha has an intuition that he was able to capitalize on.

On this episode of the Perfectly Mentored Podcast, Sasha and Jason talk about the rapidly-growing sports card investing market to understand its rise in popularity.

Topics Covered  

• The value of rare cards. [00:30] 
• Advice for beginners. [01:01] 
• Differentiating between collecting for enjoyment and investing for profit. [02:08] 
• Buying singles. [03:05] 
• What cards to buy and when to sell. [04:01] 
• The resurgence of the sports card market. [06:15] 
• Sports cards as art pieces. [08:03] 

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“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode of the Perfectly Mentored podcast, host Jason Portnoy discusses the challenge of balancing work and family time with co-host Megan. They share their personal experiences and offer advice on how to communicate availability and boundaries to clients and family members. They address the issue of clients contacting during off-office hours and the importance of setting clear expectations. Listeners will gain insights and strategies for maintaining a healthy work-life balance.

Topics Covered  

•  Setting boundaries with clients. [02:17]
•  Setting boundaries with clients. [06:30]
•  Family first and business priorities. [08:30]
•  First hire: administrative assistant. [11:24]
•  Hard work and success. [18:21]
•  Being a loser versus being okay. [19:34]
•  Daddy's favorite exercise is lifting the remote control. [24:00]
•  Setting clear communication boundaries. [28:03]
•  The Market Domination Method. [31:05]

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Discover how this approach led to remarkable success for the guest's brand, with millions of satisfied customers. By introducing innovative solutions like dissolving whitening strips and a sprinkle-based whitening powder, the brand extended its reach to serve an even broader audience.

In this episode of Perfectly Mentored, Jason and Josh dive into the secrets of business growth through product line expansion and adopting a customer-centric approach. Josh Elizetxe, a successful entrepreneur and founder of a thriving direct-to-consumer brand, shares invaluable insights and strategies that have led to tremendous growth.

Topics Covered  

• Product diversification [00:19] 
• The success of introducing new products [02:25] 
• Learning from Starbucks' success [04:03] 
• The power of offering product color options [06:13] 
• Expanding into accessory products  [08:32] 

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“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode, Jason tackles the common challenge faced by entrepreneurs—balancing family and business. Joined by co-host Megan, they dive into questions about finding equilibrium, separating work and family time, dealing with burnout, and overcoming guilt. Jason shares his insights and practical tips based on his own experiences as a father and entrepreneur. Tune in to gain valuable advice on prioritizing, setting boundaries, and finding the right mentor or coach to guide you on your entrepreneurial journey.

Topics Covered  

• The chaotic 4th of July weekend. [00:41] 
• Difference between relaxation with and without kids. [02:07] 
• Balancing family and business as an entrepreneur and parent. [03:00] 
• Prioritizing and managing time effectively. [06:00] 
• Tips for separating work and family time to avoid interruptions. [07:18] 
• Importance of setting boundaries and managing distractions. [08:00] 
• Dealing with burnout as an entrepreneur and how to prevent it. [10:00] 
• The concept of burnout and its relation to taking on too much, lack of structure, and feeling bored. [12:00] 
• Dealing with guilt about not spending enough time with family as an entrepreneur. [16:00] 
• Explaining the difference between guilt and prioritization of family time. [18:00] 
• Finding a mentor or coach that is the right fit for an entrepreneur or business owner. [20:00] 

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Explore the importance of designing your business to leverage your strengths and creating win-win situations for everyone involved, while avoiding unethical practices that can backfire.


In this episode of Perfectly Mentored, Jason is joined by Rich Schefren, as he emphasizes the critical role of marketing in business success. He highlights the need to create a strong desire for collaboration with vendors, affiliates, and customers, ensuring that everyone involved wants to work with you. Rich emphasizes designing a business that minimizes flaws and focuses on current strengths, fostering mutual success and collaboration.

Topics Covered  

• Designing a business to make flaws irrelevant [01:01] 
• Building long-term relationships and avoiding short-term gains [03:39] 
• Leveraging Google and YouTube for marketing [05:25] 
• Using teaser and taste strategies in advertising [08:14] 
• Solutions for building a business without relying on platforms [10:06] 
• Value and counterintuitive insights for shareability [12:05] 

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“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode of Perfectly Mentored, Jason discusses the significance of negotiation skills and the key elements of successful marketing campaigns. Joined by Megan, they dive into various topics, sharing valuable insights and practical advice.

Topics Covered  

• Negotiating is problem-solving and creating solutions. [00:39]
• Understanding both sides and their goals and values. [01:22]
• Building a bridge between the two sides through creativity and research. [02:05]
• The importance of clear defined roles and understanding limitations. [00:03:21]
• Knowing when to establish a walk-away point in negotiations. [04:02]
• Considering different scenarios and options during negotiation. [:43]
• The impact of cap fluctuations on negotiations. [06:24]
• Handling disagreements between agents and players. [08:03]
• Guiding clients away from emotional decisions. [09:16]
• Qualities to look for in a mentor or coach. [10:00]
• Importance of market research before launching a marketing campaign. [11:00]
• Understanding the target market and their needs. [11:53]
• Adapting to changes in the market and consumer behavior. [12:35]
• Measuring success of a marketing campaign based on goals and KPIs.[3:00]
• Choosing between Google ads and Facebook ads based on goals. [13:57]
• Selecting Facebook ads for e-commerce apparel brands. [15:46]
• Considering intent-based advertising on Google for specific searches. [16:34]

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Consider different scenarios, be proactive in researching past contracts, and understand the potential impact of various factors such as the future salary cap in the NFL.

In today's episode of Perfectly Mentored, Jason interviews Chris Cabott, an NFL super agent, who shares insights on effective negotiation strategies. Chris provides tips that can be applied to everyday negotiations, regardless of the scale or context. He emphasizes that negotiation is about problem-solving and creating solutions, rather than focusing on conflicts or negativity.

Topics Covered  

• Negotiation as Problem Solving [00:16]
• Understanding Both Sides for Successful Negotiation [00:39]
• Creating Solutions and Building Bridges [2:29]
• Setting Walk-Away Points and Effective Communication [04:15]
• Preparation and Adapting to Changing Environments [05:27]
• Managing Disagreements and Making Informed Decisions [06:50]
• Ensuring Value and Making Informed Decisions [07:35]
• Emotional Decision-Making and Cooler Heads Prevailing [08:43]

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“Ask Jason” is a new weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode of Ask Jason, Jason and Megan discuss the importance of prioritizing tasks and building brand awareness through social media marketing. They address the concept of toxic positivity and emphasize the need for balance and perspective. They also highlight the significance of both email marketing and direct marketing strategies. They stress the benefits of having a coach or mentor for personal and professional growth.

Topics Covered  

• Priority Matrix and Decision [00:11]
• Effective Strategies for Building Brand Awareness [01:19]
• Understanding Toxic Positivity and Finding Balance [04:40]
• Email Marketing and Direct Marketing: Both Essential [08:57]
• The Benefits of Having a Coach or Mentor for Personal and Professional Growth [11:48]

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Embrace accountability, learn from past mistakes, and make the right decisions moving forward. The importance of doing thorough due diligence, seeking the right mentors, and avoiding opinions from unreliable sources is reiterated.

In this episode of Perfectly Mentored, Jason is joined by Tom Smyth and they discuss the importance of coaching and shares their experience coaching an MMA fighter. They emphasize the dangers of thinking one knows everything and the value of having a mentor who has real-life experience. Tom highlights the similarities between coaching an athlete and coaching an entrepreneur, emphasizing the need for resilience and self-accountability in both fields.

Topics Covered  

• Molly McCann. [01:18]
• Regaining confidence after defeat.  [03:09]
• Similarities between coaching an MMA fighter and an entrepreneur. [04:26]
• The lonely journey of being an entrepreneur. [06:44]:
• Overcoming challenges and the importance of resilience. [07:46]
• Common mistakes people make. [08:43]
• The value of self-accountability. [09:26]

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