Performance Marketing Podcast

We've all had that client that doesn't respect you even if results are great. A client's lack of respect for you can hurt their results because they're less open to trying your suggestions or doing what they need on their end to help. In this episode we dissect why clients might not respect you or your agency enough, and how you can make clients respect you more. We discuss:

- Trust issues from past agencies.

- When the client is actually a better marketer than the agency point-of-contact.

- Setting client expectations for goals and operations.

- When the point-of-contact is not an actual marketer.

- When the rationale behind your decisions is poor, or communicated poorly.

- Lack of confidence and authority in your speaking

- They view the agency as an outsourced extension of themselves, not entrusting you as the expert

- You're not clear about issues, you're not giving them feedback on their problems they have control over that are impeding their success on paid social.

- And much more!

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

Studying winning brands gives you great ideas quickly. On this episode we look at Surely Non-Alcoholic Wine to see what marketers can learn from their Facebook Ad Library, landing pages and website. Some awesome takeaways include:

- Native-looking creatives that don't appear like an ad, so viewers are less likely to scroll passed them.

- Brilliantly produced ads that you can replicate with minimal resources.

- How to advertise for a unique product

- Examples of positioning to make your product appear like the first of it's kind, or its own new product category.

- How to bombard prospects with value before revealing price, so when they do see your price later in the funnel, they're less price-sensitive.

- The power of making customers feel comfortable in their own skin.

- How to improve AOV and LTV with compounding rewards as they add more to cart

- Gorgeous branding and the impact it has on the entire customer journey

And much more!

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

You're only as good as your testing process in paid social. This episode discusses everything related to the testing process:

- What variables to prioritize when you tests

- The highest impact variables and the lowest impact variables

- The power of efficient content creation

- Why Anze Markovic (@anzedetn) is awesome

- An efficient test process and strategy for agencies

- Finding the bottleneck in the funnel

- Small wins at each part of the funnel can have a profound impact

- The most neglected part of the funnel: ATC-PUR

- Iteration vs. new concepts

- Budget Allocation for testing

Please subscribe and 

Follow us on Twitter: https://twitter.com/PerformanceMtkg

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

One-time promotions can be extremely profitable on paid social. This episode will teach you how to get the most out of one-time promotions. We discuss:

- How early to launch a promotion

- Why earlier is better

- List building funnels

- Maximizing AOV even during discounts

- Promotions WITHOUT discounts!

- "Gift with Purchase" Offer strategy

- Creative around different promo offers

- Budget allocation for promos

- How creatives, messaging, and target customers changing during promos

Please subscribe and give us a review!

Follow us on Twitter: https://twitter.com/PerformanceMtkg

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

When you're media buying long enough, you learn the limit of media buying hacks and the importance of creative, copy, angle, offers, and overall marketing psychology. This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all marketing more successful. We've tried hundreds of concepts and the concepts we explain in this podcast are some of the most actionable, easy to put into your daily workflow as a paid social media buyer. These concepts have been used for over 100 years by greats like David Ogilvy, Eugene Schwartz, Claude Hopkins and more. We discuss topics such as positioning, benefits vs. features, dramatization, creative/copywriting formulas, and more. 

Follow us on Twitter: https://twitter.com/PerformanceMtkg

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007

All of the best marketers throughout history display these 5 traits summed up by Eric Carlson. The PMP crew, all seasoned veterans of performance marketing, discuss these traits and examples of how to use them in performance marketing roles today. 

Link to Eric Carlson's Twitter thread: https://twitter.com/ecomericcarlson/status/1479855279286140931?s=20&t=33vpu6UfIxvUQLesdOHIFw

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. High-impact strategies and processes around creative, copy, angles and marketing psychology, that you can add to your daily workflow to absolutely dominate at your performance marketing job. 

We're real marketers managing accounts every day, in the weeds - not detached gurus who hire ghostwriters for all their useless content. We're not interested in small new buttons that give a 1-2% improvement, "what's working now", or redundant best-practices listicles everyone else is making. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads". 

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas to implement into your ad accounts instantly.

Follow us on Twitter: https://twitter.com/PerformanceMtkg

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007