In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a common but costly Amazon PPC blind spot: how match type allocation silently destroys ROAS. Most sellers treat exact, phrase, and broad match as equal tools—but they have wildly different efficiency profiles. Using a real-world example of a seller spending $50,000 a month on Sponsored Products, Lucas shows how shifting 20% of broad match spend into exact match keywords improved ROAS by 35% within two weeks. They also break down why Amazon's broad match has become cannibalistic, how to use search term reports to identify wasted spend, and a simple framework for rebalancing match type budgets. If you're an Amazon seller or performance marketer, this episode gives you a specific, actionable lever to pull that most advertisers ignore.

#AmazonPPC #ROAS #MatchTypes #SponsoredProducts #ExactMatch #BroadMatch #PhraseMatch #SearchTermReport #PPCOptimization #AmazonAdvertising #Ecommerce #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #AdSpend #ConversionRate

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In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, they explain why separating brand defense from conquesting is critical. The episode also covers bid strategies, negative keyword lists, and how to structure campaigns so you don't cannibalize organic sales. If you're running Amazon ads and ignoring brand defense, this one's for you.

#AmazonPPC #BrandDefense #ROAS #PPCBlindSpot #AmazonAdvertising #SponsoredAds #EcommerceMarketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonSellers #AdSpendOptimization #BrandCannibalization #KeywordStrategy #CampaignStructure #OrganicSales #BidManagement

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Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or third-party attribution tools are necessary to see the full path to conversion, and Luna pushes back on the cost and complexity of implementation. By the end, listeners understand why a campaign with a 2.5 ROAS might actually be their highest-value investment once cross-campaign influence is factored in.

#AmazonPPC #AmazonAdvertising #PPCAttribution #CrossCampaignAttribution #ROAS #SponsoredProducts #SponsoredBrands #SponsoredDisplay #AmazonMarketingCloud #LastClickAttribution #MarketingAttribution #EcommerceAdvertising #SellerCentral #ThirdPartyAttribution #AdAttribution #FexingoBusiness #BusinessPodcast #PerformanceMarketing

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Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly cannibalizing their own ROAS. Using a concrete example of a power tool brand that restructured from 'Drills,' 'Saws,' 'Accessories' into 'High-Margin New-to-Brand' and 'Defend Core Best Sellers,' they show how simply re-grouping keywords and adjusting budgets by strategic intent — not product type — lifted blended ROAS from 2.8x to 4.2x in eight weeks. The hosts walk through the three-pillar structure (conquest, defense, harvest) and the common mistakes that keep sellers trapped in flat, category-based campaigns. They also touch on how this blind spot compounds with the 'Duplicate Keyword' and 'Placement Premium' issues covered in earlier episodes. If you manage Amazon PPC, this episode shifts how you think about the container, not just the ad.

#AmazonPPC #ROAS #CampaignStructure #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #PPCBlindSpots #AmazonAdvertising #KeywordTargeting #AdOptimization #LucasAndLuna #Episode90 #PowerToolBrand #ConquestDefenseHarvest #BlendedROAS #SellerStrategy

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In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-hour re-acceleration window, why Amazon's algorithm forgets your ad history after a stockout, and how to rebuild relevance without blowing your budget. Lucas shares a specific case from a supplements brand that lost $12,000 in a week because they resumed bids at pre-stockout levels. The conversation covers actionable tactics like phased bid ramps, search term re-qualification, and the 'ghost click' phenomenon that inflates cost-per-click right after restock. This is a tactical episode for Amazon sellers running PPC who want to preserve their ACOS during the vulnerable out-of-stock recovery phase.

#AmazonPPC #RoAS #OutOfStockRecovery #SponsoredAds #Marketing #Business #Ecommerce #FexingoBusiness #BusinessPodcast #PPCBlindSpot #ACOS #AmazonSeller #AdPerformance #InventoryManagement #BidStrategy #SearchTermOptimization #SecondPriceAuction #PerformanceMarketing

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Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget brand that shifted 30% of spend to peak conversion hours and improved overall ROAS by 17%. They discuss why default settings favor Amazon's revenue over your margin, how to interpret conversion rate data by hour and device, and the simple three-step audit anyone can run in Seller Central today. No tools needed—just a willingness to challenge your own 'flat bid' strategy. This episode is for any advertiser who's never touched the 'dayparting' or 'device adjustment' sliders and wonders why ACOS feels stuck.

#AmazonPPC #BidAdjustments #ROAS #PerformanceMarketing #Dayparting #DeviceBidding #SponsoredAds #ACOS #SellerCentral #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #AdOptimization #ConversionRate #KitchenGadgetBrand #BidModifiers #PPCStrategy

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Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna unpack how attribution windows and cross-channel cannibalization create a blind spot that can silently drain your total ROAS. They break down a scenario where a 20 percent ROAS on sponsored display hides a net loss of 8 percent after marginal cost of goods sold and overlapping organic sales. Using a specific hypothetical with a supplement brand spending $80,000 per month, they show how to build a blended ROAS model that accounts for attribution delay, view-through conversions, and cannibalization. Lucas explains why the 14-day attribution window is too short for consideration-stage products, and Luna challenges whether float-on-brand is ever worth the spend. The episode ends with a concrete framework: run a 30-day attribution holdout, calculate the cannibalization rate, and shift budget to bottom-of-funnel search if the blended ROAS drops below 2.5x. No fluff, just the math.

#SponsoredAds #AmazonPPC #ROASBlindSpot #PerformanceMarketing #AttributionWindow #Cannibalization #MarginAnalysis #SupplementBrand #SponsoredBrands #SponsoredDisplay #BlendedROAS #ViewThroughConversions #SearchAds #BottomOfFunnel #MarketingMath #FexingoBusiness #BusinessPodcast #Marketing

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Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the auction, driving up cost-per-click and cannibalizing sales. They walk through a real example from a kitchen gadget seller whose ROAS dropped from 3.5 to 2.1 after unknowingly duplicating 'stainless steel garlic press' across Sponsored Products and Sponsored Brands. The episode covers how Amazon's internal auction handles duplicates, why attribution windows make it worse, and a simple auditing process using search term reports to identify and consolidate overlapping keywords. No fluff—just a tactical fix that can recover 15-20% of wasted ad spend.

#AmazonPPC #ROAS #DuplicateKeywords #SponsoredProducts #SponsoredBrands #PaidAds #Ecommerce #MarketingBlindSpot #SearchTermReport #CostPerClick #AdAttribution #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCOptimization #AmazonSeller #KeywordCannibalization

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In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent accessories? Most sellers do, and it wrecks their return on ad spend. Lucas walks through the math: the difference between acquisition ROAS (1.5x) and cross-sell ROAS (often 10x+), why Amazon's attribution model hides the problem, and a practical fix using Sponsored Display and audience segmentation. He cites a real example from an outdoor gear seller who reallocated 30% of their budget from broad keyword bids to targeted cross-sell campaigns and doubled their blended ROAS in 90 days. Luna pushes back on segmentation complexity and data lag. The episode closes with a question: is your PPC strategy optimized for the first sale or the profit from lifetime purchases?

#AmazonPPC #CrossSell #ROAS #SponsoredDisplay #Attribution #PerformanceMarketing #Ecommerce #PPCBlindSpot #AmazonAds #LifetimeValue #AdvertisingStrategy #ProfitOptimization #Business #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingPodcast

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Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million brand selling premium skincare, they walk through how broadcast keyword targeting wastes budget on irrelevant shoppers, while a layered audience-plus-keyword strategy cuts ACOS from 32% to 18% in six weeks. They break down the mechanics of Amazon's audience overlap, the 'lookalike' concept within the Amazon ecosystem, and the exact bid-modifier logic that makes the tactic work. If you run Amazon PPC and have never paired your keyword campaigns with audience exclusions or inclusions, this episode will change how you structure your account.

#AmazonPPC #PerformanceMarketing #PPCStrategy #ROAS #AudienceTargeting #EcommerceAds #AdBlindSpot #ACOS #PPCOptimization #AmazonAdvertising #SponsoredBrands #SponsoredDisplay #LookalikeAudiences #BidModifiers #Marketing #FexingoBusiness #BusinessPodcast #DigitalAds

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