In this episode, Lucas and Luna explore a critical blind spot in Amazon PPC: how ROAS naturally declines as campaigns age, and why sellers who don't plan for lifecycle maturity waste budget. Lucas breaks down the typical arc of a campaign—from launch excitement to plateau to decay—using data from a real seller's account. He explains how search term maturity, bid inflation, and ad fatigue compound to erode returns. They discuss actionable fixes like refreshing creative, rotating match types, and implementing sunset rules. No fluff, just tactical performance marketing.

#AmazonPPC #ROAS #CampaignLifecycle #AmazonAds #PPCBlindSpot #PaidAds #Marketing #Ecommerce #FBA #Sellers #AdDecay #BidOptimization #SearchTermMaturity #CreativeRefresh #SunsetRules #FexingoBusiness #BusinessPodcast #PerformanceMarketing

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Most Amazon sellers focus on PPC and ignore the Demand-Side Platform. Lucas and Luna break down why Amazon DSP is not just for big brands. They walk through how a mid-size supplement seller used DSP to retarget high-intent shoppers, cut ACOS by 18%, and generate a 4.2x ROAS on a $15,000 test budget. The conversation covers audience building, frequency caps, and why the minimum spend is lower than you think. If you've dismissed DSP as only for Procter & Gamble, this episode might change your mind.

#AmazonDSP #ProgrammaticAdvertising #Retargeting #AmazonAds #PerformanceMarketing #ROAS #ACOS #EcommerceAds #FexingoBusiness #BusinessPodcast #MarketingStrategy #AudienceTargeting #AdTech #DigitalAdvertising #SponsoredDisplay #AmazonSeller #MidSizeBrand #PaidAds

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Episode 111 of Performance Marketing with Fexingo digs into a silent ROAS killer: ad copy. Lucas and Luna explain why most sellers obsess over bids and keywords but ignore the actual words on the page. They unpack a case study from a supplement brand that lifted ROAS 34 percent by rewriting just three headlines. The hosts walk through the science of message-match, the one-sentence test, and why Amazon's algorithm rewards clarity over cleverness. If you run Amazon PPC and haven't looked at your copy in six months, this episode will change how you think about creative.

#AmazonPPC #AdCopy #ROAS #PerformanceMarketing #Copywriting #PPCStrategy #AmazonSellers #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #DirectResponse #AmazonAdvertising #ConversionRate #MessageMatch #CaseStudy #SupplementBrand

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Episode 110 of Performance Marketing with Fexingo reveals a hidden ROAS killer: Amazon's placement multipliers for top-of-search and product pages. Lucas walks through how a seller of premium kitchen gadgets saw ACOS jump from 18% to 34% overnight after enabling dynamic bids with placement adjustments, because the multiplier applied to every click, not just incremental wins. Luna pushes back on whether placement modifiers are ever worth it. They break down the math: a 50% multiplier on top-of-search means a $1 bid becomes $1.50, but if conversion rate doesn't scale, you bleed margin. The episode drills into real campaign data, talks about when placement multipliers actually work (retargeting, high-margin launches), and why most sellers should cap modifiers at 10-20%. Specific, actionable, and based on actual Amazon Ads console behavior as of mid-2026.

#AmazonPPC #PPC #ROAS #AmazonAds #PerformanceMarketing #PaidAds #ACOS #PlacementMultipliers #TopOfSearch #AmazonSellers #Ecommerce #DigitalMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #SponsoredAds #AdStrategy

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Episode 109 of Performance Marketing with Fexingo exposes a ROAS blind spot that even experienced Amazon sellers overlook: Sponsored Display campaigns. Lucas and Luna break down how display ads on Amazon get misattributed by last-click logic, why they often look like they're underperforming when they're actually driving upper-funnel conversions, and how to measure true incrementality using pre- and post-exposure analysis. They walk through a real example of a supplement brand that cut Sponsored Display spend based on ROAS, only to see organic and branded search revenue drop by 22 percent over the next two months. The hosts also cover the three campaign types—audiences, product targeting, and content—and when each makes sense. If you've ever been tempted to pause display ads because they don't look profitable, this episode will change how you read the dashboard.

#AmazonPPC #SponsoredDisplay #ROAS #BlindSpot #AmazonAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #SellerCentral #Incrementality #Attribution #LastClick #SupplementBrand #DisplayAdvertising #UpperFunnel #AdStrategy

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Lucas and Luna uncover a costly blind spot in Amazon PPC: the inability to attribute storefront traffic from ad clicks to final purchase. They explain how conversion window rules, session stitching gaps, and the 'last click' bias cause sellers to undervalue upper-funnel ads that drive traffic to brand stores. Using a real example of a skincare seller who spent $15K on Sponsored Brands that showed poor ROAS but drove 40% of total store sales, they offer a fix: tagged store URLs and a reallocation model based on assisted conversions. A practical episode for any Amazon seller wrestling with attribution.

#AmazonPPC #PPCBlindSpot #ROAS #BrandStoreAttribution #SponsoredBrands #AmazonAdvertising #ConversionWindow #SessionStitching #LastClickBias #AssistedConversions #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonSellers #StorefrontTraffic #AttributionModeling

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Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement it in a day, and why most sellers ignore it. If you manage Amazon PPC and think your campaigns are optimized, this blind spot might be silently eating your margin.

#AmazonPPC #SearchTermIsolation #ROAS #ACOS #PaidAds #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #EcommerceAdvertising #PPCStrategy #AmazonAdvertising #BroadMatch #ExactMatch #CampaignStructure #AdOptimization #AmazonSellers #DirectResponse

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Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hijackers, the hosts explain how to detect the problem via search term reports, why Amazon's attribution model masks the damage, and the tactical fix: aggressive negative phrase matching and Brand Registry gating. No fluff—just a concrete playbook for protecting your brand's search real estate.

#AmazonPPC #BrandHijacking #ROAS #AmazonAds #PPCBlindSpot #NegativeKeywords #BrandRegistry #CounterfeitSellers #SearchTermReport #SponsoredAds #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdAttribution #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing

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Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna break down why these ads often get treated as brand-awareness fodder rather than direct-response workhorses, and how a simple creative tweak — a 0.5-second hook, a clear CTA overlay, and a retargeting fallback — can flip the ROAS script. They walk through a real example of a kitchen-gadget seller who saw blended ROAS jump from 2.1x to 4.8x just by restructuring their video campaign around search-intent alignment and bidding on branded plus category terms. The episode also covers a common mistake: assuming video only works for top-of-funnel when the data shows that video ads on detail pages often convert at 3x the rate of display placements. If you are spending on Sponsored Brands video without a search-intent strategy, this is the episode that saves you from burning your ROAS.

#AmazonPPC #SponsoredBrands #VideoAds #ROAS #PerformanceMarketing #AmazonAdvertising #Ecommerce #PPCStrategy #DirectResponse #AdCreative #SearchIntent #Retargeting #ConversionRate #FexingoBusiness #BusinessPodcast #Marketing #AmazonSeller #AdBlindSpot

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Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbitrage sellers bidding on your branded keywords. They walk through how arbitrage competitors exploit high-intent search terms, raising your cost-per-click and diluting your ACOS. Using a concrete example from the supplement category, they show why your branded campaign ACOS can creep up 15-20% without any change in your own strategy. Lucas shares a three-step defense: monitor your brand term impression share daily, layer in negative phrase match for 'wholesale' 'bulk' 'cheap' variants, and set a hard bid cap on branded campaigns tied to your margin floor. Luna pushes back on whether this creates a ceiling on volume, leading to a nuanced take on trade-offs. Practical, tactical, and specific — for sellers running Amazon PPC daily.

#AmazonPPC #PPCCampaignManagement #RetailArbitrage #BrandedKeywords #ACOSBlindSpot #MarginErosion #AmazonAdvertising #PPCStrategy #KeywordBidding #SponsoredProducts #EcommerceMarketing #AmazonSeller #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCOptimization #BrandDefense

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