Lucas and Luna reveal a hidden ROAS killer: the Buy Box percentage blind spot. They explain why a 90% Buy Box win rate can still leave money on the table, how competitors with lower prices or faster shipping hijack conversions even without winning the Buy Box, and a step-by-step audit to identify if your campaigns are paying for impressions but not purchases. Using a real-world example of a mid-price kitchen gadget brand, they show how fixing Buy Box issues lifted ROAS by 34% in eight weeks. Practical advice for any Amazon seller running PPC.

#AmazonPPC #BuyBox #ROAS #PerformanceMarketing #AmazonSeller #PPCBlindSpot #Ecommerce #ConversionRate #AmazonAdvertising #SponsoredProducts #AdSpend #BusinessPodcast #MarketingTips #FexingoBusiness #LucasAndLuna #Marketing #PPCOptimization #AmazonFBA

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Lucas and Luna explore a hidden ROAS killer in Amazon PPC: dayparting blind spots. Most sellers run ads 24/7, but conversion rates fluctuate dramatically by hour and day. Lucas breaks down how a pet-supply brand improved ROAS by 27 percent just by pausing ads during low-conversion late-night hours. He explains why Amazon's default always-on delivery algorithm actually penalizes advertisers who don't use scheduled bid adjustments, and how to analyze your own hourly performance data to find your brand's specific dead zones. The conversation also covers the interaction between dayparting and placement multipliers, budget rollover, and the new-to-brand metrics. Lucas and Luna debate whether automated rules are a crutch or a necessity, and share a simple spreadsheet method to estimate the ROAS uplift from shifting ad schedules. If you manage Amazon PPC campaigns, this episode reveals a low-effort, high-impact optimization most sellers overlook.

#AmazonPPC #Dayparting #ROAS #Petricore #PaidAds #Ecommerce #FBA #SellingOnAmazon #AdOptimization #BidAdjustments #Marketing #PerformanceMarketing #AmazonAdvertising #CampaignManagement #ConversionRate #AdScheduling #FexingoBusiness #BusinessPodcast

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Episode 121 of Performance Marketing with Fexingo reveals a hidden Amazon PPC blind spot: ad relevance scoring that silently drives up costs and kills ROAS. Lucas and Luna break down how relevance scores work in Amazon's auction algorithm, why many sellers ignore them, and a real-world example of a supplement brand that fixed its ad relevance and cut ACOS by 18 percentage points in 30 days. You'll learn the three signals Amazon evaluates, why high bids can't fix low relevance, and a simple process to audit your campaigns for relevance gaps. Plus, the hosts share a donation moment supporting the show's ad-free mission.

#AdRelevance #AmazonPPC #PPCBlindSpot #ROAS #ACOS #AmazonAdvertising #PerformanceMarketing #SponsoredProducts #KeywordTargeting #AuctionAlgorithm #AdRank #QualityScore #EcommerceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Advertising #SellingOnAmazon

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In episode 120 of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS killer hiding in plain sight: Amazon PPC campaign group structure. Most sellers lump products into broad campaign groups, but that convenience creates data fog and budget bleed. Lucas walks through a real case study of a supplements brand that ran 72 SKUs under one campaign group, only to discover their top product was subsidizing a money-losing variant. They break down how to segment campaign groups by margin tier, bidding strategy, and lifecycle stage. If you manage Amazon PPC and have ever wondered why blended ROAS looks fine but actual profit stinks, this episode gives you the fix. Specific numbers, examples, and a framework you can apply today.

#AmazonPPC #PPC #PPCManagement #ROAS #AmazonAdvertising #CampaignStructure #Ecommerce #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #Profitability #AdSpend #EcommerceTips #AmazonSeller #PPCBlindSpots #AdvertisingROI

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In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a common blind spot in Amazon PPC: the misuse of negative keyword targeting. They explain how overzealous negative keyword lists can crush ROAS by blocking profitable long-tail searches. Using a real-world example of a supplement brand that lost 30% of its revenue due to overly broad negative matches, the hosts walk through a smarter approach using exact-match negatives and frequent auditing. Listeners learn why negative keywords should trim waste, not amputate opportunity, and how to fine-tune their campaigns for maximum efficiency. This episode is packed with actionable insights for sellers looking to optimize their Amazon PPC strategy.

#AmazonPPC #PPCStrategy #NegativeKeywords #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #AmazonAds #KeywordTargeting #AdOptimization #A9Algorithm #ACoS #SponsoredProducts #LongTailKeywords #SupplementBrand #AdWaste

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In this episode, Lucas and Luna uncover a costly blind spot in Amazon PPC: the campaign manager's own biases and habits. They explore how managers over-optimize for low ACOS, ignore seasonality in bid adjustments, and rely on automated rules that miss context. Using real examples like a seller who lost 30% margin by pausing a high-ACOS campaign too early, they show why stepping back from the dashboard matters. Tune in to learn how to spot your own blind spots and improve ROAS by questioning your assumptions.

#AmazonPPC #ROAS #CampaignManager #PPCMistakes #AdOptimization #Ecommerce #DigitalMarketing #PaidAds #SellerCentral #ACOS #BidManagement #Seasonality #Automation #MarketingBias #FexingoBusiness #BusinessPodcast #PerformanceMarketing #MarketingInsights

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Episode 117 of Performance Marketing with Fexingo digs into a blind spot that quietly erodes ROAS on Amazon: new-to-brand metrics. Lucas and Luna explain how most sellers optimize purely for ACOS and total attributed sales, ignoring the distinction between repeat purchasers and net-new customers. They walk through Amazon's new-to-brand reporting in the advertising console — available for Sponsored Brands and Sponsored Display — and why a campaign that looks unprofitable on blended ACOS can actually be a smart investment if it's driving first-time buyers. Lucas cites a real example: a home goods brand whose Sponsored Brands video campaign had a 42 percent ACOS but a 68 percent new-to-brand rate, meaning over two-thirds of sales came from shoppers new to the brand. They also cover how to set up new-to-brand tracking, what benchmarks to look for, and why the standard ROAS calculation is misleading for top-of-funnel campaigns. Fresh angle after 116 episodes of Amazon PPC deep dives.

#AmazonPPC #NewToBrand #ROAS #ACOS #SponsoredBrands #SponsoredDisplay #PerformanceMarketing #Ecommerce #AmazonAdvertising #CustomerAcquisition #MarketingMetrics #AmazonSellers #PPCOptimization #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #Advertising

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Episode 116 dives into a hidden ROAS killer: Amazon PPC budget rollover. Lucas and Luna explain how daily budgets that roll over into the next day can derail your campaigns by concentrating spend in low-conversion windows. They walk through a concrete example of a seller whose ad spend spiked 40% on weekends due to rollover from Friday, causing a 15% drop in ROAS. The hosts discuss how to identify rollover patterns in campaign manager, adjust budget settings to prevent it, and align spend with your highest-converting hours. If you run Amazon PPC and haven't checked your rollover behavior, this episode is for you.

#AmazonPPC #PPCRollover #ROASBlindSpot #AmazonAdvertising #PPCBudget #AdSpendOptimization #SellerCentral #PerformanceMarketing #Marketing #Ecommerce #AmazonSeller #PPCStrategy #PaidAds #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonAds

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Episode 115 of Performance Marketing with Fexingo dives into a blind spot that silently shreds your Amazon PPC ROAS: failing to split-test ad copy within campaigns. Lucas and Luna walk through a real-world example from March 2026 where a seller running a single ad group for 'cordless vacuum' saw their click-through rate drop from 8% to 3% over four weeks. The culprit? A stale headline that got out-performed by a competitor's new angle. They discuss how to set up AB tests using campaign name tags, the minimum data window for statistical significance (2,000 impressions per variant), and how to automate the kill-or-scale decision with simple rules in the new Amazon Ads API v4. By the end, you'll know exactly how to identify copy fatigue before it drags down your blended ACOS.

#AmazonPPC #AdCopy #SplitTest #ROAS #ACOS #PerformanceMarketing #Fexingo #PaidAds #DirectResponse #ABTesting #AmazonAdsAPI #ClickThroughRate #CampaignOptimization #CopyFatigue #MarketingBlindSpot #FexingoBusiness #BusinessPodcast #MarketingPodcast

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Lucas and Luna reveal a costly Amazon PPC blind spot: the placement premium. When you bid aggressively for top-of-search placement, Amazon charges a premium on top of your bid — often 50% to 100% more. But the default dynamic bid settings compound this silently. Lucas explains how a simple change — switching from 'dynamic bids down only' to 'fixed bids' on high-intent campaigns — saved one seller 18% ACOS overnight. They walk through the math, the Amazon algorithm incentive, and why most sellers never audit their placement modifier. If you run Amazon PPC and your ACOS is creeping up, this episode will save you money before your next campaign refresh.

#AmazonPPC #AmazonAdvertising #PPCManagement #ACOS #ROAS #AmazonSellers #EcommerceMarketing #PPCBlindSpot #PlacementPremium #DynamicBidding #TopOfSearch #AdSpendOptimization #AmazonAlgorithms #FBA #SellerCentral #PerformanceMarketing #FexingoBusiness #BusinessPodcast

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