In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standard sponsored products—especially for high-consideration categories like electronics and furniture. Lucas walks through a January 2026 case study from a mid-market electronics seller who moved 15% of budget from sponsored products to video and saw blended ROAS jump 28% within 60 days. They discuss why Amazon's algorithm favors video placements (higher click-through rates, lower cost-per-click), how to structure a video campaign without a production budget (user-generated content and repurposed product demos work), and one critical mistake: using video for low-consideration, high-velocity items where text ads still outperform. If you are running Amazon PPC and ignoring video, you are leaving ROAS on the table.

#AmazonPPC #VideoAds #ROAS #PPCBlindSpot #SponsoredBrandsVideo #eCommerce #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #AmazonSellers #ACOS #PPCCaseStudy #DigitalAdvertising #UserGeneratedContent #ProductDemos #AdPlacement #PPCOptimization

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In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a concrete example from a kitchen gadget seller who saw ACOS jump from 18% to 34% after optimizing placements, they explain how default bid modifiers for top-of-search and product pages can override manual bidding strategies when dynamic bids are set to 'increase or decrease'. Lucas walks through the math: a 50% placement premium on a $1.00 bid becomes $1.50, then the dynamic multiplier can push it to $2.10 or drop it to $0.90, creating chaos in cost control. They discuss how to audit for this overlap, when to use fixed bids instead, and why Amazon's default settings favor spend over efficiency. If you're managing Amazon PPC and wondering why placement adjustments don't always deliver expected ROAS, this episode gives you the detective work to uncover the hidden multiplier effect.

#AmazonPPC #ROAS #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #PPCBlindSpot #BidManagement #DynamicBids #PlacementPremium #ACOS #Ecommerce #AmazonAds #Advertising #CostControl #KitchenGadgets #CampaignOptimization

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Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate data from Amazon Brand Analytics, and set up a simple spreadsheet to calculate true ACOS. If you sell on Amazon and run PPC, this one number could be the difference between scaling profitably and bleeding cash. No fluff, just the math.

#AmazonPPC #ROAS #ReturnRate #ACOS #AmazonSellers #PerformanceMarketing #Ecommerce #PaidAds #FBA #AmazonAdvertising #MarketingPodcast #FexingoBusiness #BusinessPodcast #SellerMetrics #AdSpend #Profitability #AmazonBrandAnalytics #CostOfSale

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Episode 130 of Performance Marketing with Fexingo uncovers a subtle but brutal ROAS killer: bid adjustments across placements, devices, and dayparts. Lucas and Luna break down a real case of a kitchen-gadget brand that spent $15,000 on top-of-search bids but missed a 30% ROAS uplift from mobile-optimized creatives. They walk through how bid multipliers interact—and why most sellers leave 15-20% ROAS on the table by not adjusting bids for repeat-purchase windows. Plus, a concrete diagnostic: average cost per click by placement over 30 days. If you manage Amazon PPC, this episode will save you from bidding against yourself.

#AmazonPPC #BidAdjustment #ROAS #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #PPCStrategy #Ecommerce #AmazonAdvertising #AdSpend #DigitalMarketing #CostPerClick #PlacementMultiplier #MobileAds #Dayparting #KitchenGadgets

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Lucas and Luna unpack a performance marketing blind spot that doesn't appear in any standard Amazon PPC report: search term impression share. Using data from a real brand that spent $180,000 per month on Sponsored Products only to discover that 40 percent of its target search terms had less than 30 percent impression share, they walk through how to diagnose the problem using the Search Term Performance Report and the Campaign Manager's 'Other' placement. Lucas explains why Amazon's auction algorithm can systematically suppress your ads on high-volume terms even when your bid is competitive, and shares a three-part fix: placement premium adjustments, dayparting windows, and a campaign structure change that re-captured 22 percent incremental ROAS in six weeks. No fluff, just a specific operational fix for sellers losing money to invisibility.

#AmazonPPC #SearchTermImpressionShare #SponsoredProductsBlindSpot #PerformanceMarketing #ROAS #PPCOptimization #EcommerceAdvertising #AmazonSellerTips #AdInvisibility #CampaignStructure #Dayparting #PlacementPremium #SearchTermPerformanceReport #FexingoBusiness #BusinessPodcast #Marketing #AmazonAds #PPCStrategy

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Lucas and Luna uncover a dangerous blind spot in Amazon PPC that can silently destroy your ROAS: brand hijackers piggybacking on your branded keywords. Lucas breaks down a real case where a hijacked listing saw a 40% drop in conversion rate while ad spend stayed flat, costing the seller over $50,000 in three weeks. They discuss why Amazon's attribution model hides the damage, how to detect hijackers using Brand Analytics and unit session percentage, and the right way to protect your brand via registry and strategic campaign segmentation. If you sell on Amazon and run PPC, this episode could save your ad budget.

#AmazonPPC #PPCRoas #BrandHijack #AmazonSellers #PerformanceMarketing #EcommerceAds #SponsoredProducts #BrandRegistry #AdAttribution #ConversionRate #AmazonAnalytics #SellingOnAmazon #AdSpend #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast

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Amazon Brand Registry gives sellers premium ad tools like Sponsored Brands video and Brand Story, but many sellers overlook how Registry itself changes the ad auction dynamics — often inflating cost-per-click and diluting return on ad spend. Lucas and Luna dig into the data: a mid-six-figure seller who saw ACOS jump from 22% to 31% after enrolling, and how the structural shift in eligibility actually increases competition for your own keywords. They walk through the math on brand halo cannibalization, the real cost of 'free' brand-detail-page traffic, and a practical three-step audit to check whether Brand Registry is helping or hurting your bottom line.

#AmazonPPC #BrandRegistry #ROAS #AmazonAds #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #SponsoredBrands #ACOS #PPCBlindSpot #Ecommerce #SellerCentral #AdAuction #BrandStory #KeywordCompetition #HaloEffect #AdvertisingROI

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Lucas and Luna dig into a subtle ROAS killer that even experienced Amazon sellers overlook: price parity. When your product's price on Amazon is higher than on your own site or other retailers, Amazon's algorithm penalizes your ad placements — raising your cost per click and crushing your return on ad spend. Lucas explains the math behind Amazon's price competitiveness score, shares a concrete example of a supplement seller whose ROAS dropped from 3.5 to 1.8 after a competitor undercut them, and walks through how to monitor price parity using third-party tools and dynamic repricing. Luna challenges whether strict parity is always worth it, especially for brands that rely on direct-to-consumer margins. The episode includes specific actionable steps: checking your buy box price against your own site price, setting up alerts for competitor price drops, and deciding when to match versus let a listing slide. A must-hear for any seller running Amazon PPC who wants to stop wasting ad dollars on a pricing problem.

#AmazonPPC #ROAS #PriceParity #AmazonAds #PPCBlindSpot #Ecommerce #PerformanceMarketing #AmazonSellers #AdSpend #PricingStrategy #BuyBox #CostPerClick #AmazonAlgorithm #DynamicPricing #Repricing #Marketing #FexingoBusiness #BusinessPodcast

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In episode 125 of Performance Marketing with Fexingo, Lucas and Luna tackle the competitor conquesting blind spot that silently destroys ROAS for Amazon sellers. They break down the hidden cost of bidding on competitor brand terms — including the ad spend funneling to rivals via the attribution window, the brand halo effect that makes conquesting look profitable when it's not, and the data showing that 73% of clicks on competitor keywords end up buying from the competitor anyway. Lucas shares a specific case: a supplement seller spending $14,000 a month on a rival's brand term, generating a 'profitable' 4.5x ROAS on paper, but losing $8,200 in true contribution margin after accounting for cannibalized organic sales and inflated attribution. The hosts also reveal a counterintuitive fix: negative targeting your own brand terms to see real incremental lift. This episode gives sellers a framework to audit conquesting campaigns and stop leaking budget to competitors.

#AmazonPPC #ROAS #CompetitorConquesting #BrandHalo #AttributionBlindSpot #PPCMistakes #EcommerceAds #SponsoredBrands #SponsoredProducts #NegativeTargeting #AdSpendWaste #MarketingROI #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonSellers #DigitalAdvertising

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Lucas and Luna uncover a pernicious Amazon PPC blind spot: failing to use negative product targeting ASINs in your Sponsored Products campaigns. Using a real-world example of a kitchen knife seller whose ads appeared on a $2.99 plastic peeler listing, they explain how this mistake inflates ad spend, drags down click-through rates, and distorts the campaign's relevance score. They walk through the simple diagnostic—pull the search term report, sort by spend without conversion, and identify the ASINs eating budget—and show how excluding those ASINs can immediately improve ROAS by 20-30 percent. This episode drills into the tactical fix that most sellers overlook because Amazon hides negative product targeting behind a menu toggle, not in the keyword negative targeting tab. Specific, actionable, and based on real campaign data.

#AmazonPPC #NegativeProductTargeting #ROAS #SponsoredProducts #PPCBlindSpot #AmazonAds #AdSpend #SearchTermReport #ASINExclusion #AmazonSellers #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonFBA #AdRelevance #ConversionRate

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