In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.

William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective

William's Book (The Activation Imperative): https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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