When casting influencers for her campaigns, Elizabeth Walker is passionate about ensuring the talent reflects the diversity of the world. In this episode of the Perlu Podcast, she shares why she doesn’t consider it a difficult task at all...and why if you feel it’s difficult, you are probably doing something wrong.Elizabeth Walker is the celebrity and influencer talent manager for Blavity, (a blend of “black” and “gravity”) which is home to the largest network of platforms and lifestyle brand...

You probably know of Lyft as the popular rideshare service app. But did you know Lyft also owns most of the major bike shares across the country? Or that the company has a huge focus on social impact campaigns for food equity, voting access and job access programs?In this episode of the Perlu Podcast, we sat down with Lyft’s director of influencer marketing, Bette Ann Schlossberg, to learn how she incorporates authentic and passionate influencers of every audience size to these meaningful cam...

If producing this podcast has shown us anything, it’s that the best influencer marketing professionals come from all different backgrounds. For Maria Rendina, influencer marketing coordinator at SheFit, that background was broadcast journalism. But through a connection at SheFit, she found herself launched into the influencer marketing world.The team at SheFit was facing a unique challenge as a startup in the niche sports apparel industry: they didn’t have a wide range of diverse products — t...

Eighteen-year-old Lily Cozad had no idea she was involved in influencer marketing when she and her college friend started a T-shirt business out of their dorm rooms, but that was when she learned first-hand that people trust people more than ads. Today, as influencer marketing coordinator at Kodiak Cakes, Lily focuses on cultivating personal relationships with her influencers — members of the Kodiak Den — in order to accurately assess whether Kodiak Cakes wants to work with them and to r...

Not long after GIFs and memes took the internet by storm, Clare Brown of IDG realized something — brands could capitalize on this trend, too. So she created the first branded GIF.This is just one example of how Clare has innovated the marketing industry. Throughout the last 10 years, she’s worked with major brands like Maybelline and AMC to revitalize their influencer marketing strategy.Lucky for us, she agreed to chat with us about the difference between B2B and B2C influencer marketing and ...

If you’ve ever sat in a salon chair and breathed in the oddly comforting smell of professional salon products while the stylist snips away to the new and improved you, you’ve practically shaken hands with this episode’s interviewee.Randall Chinchilla started his career at Cadbury Schweppes and later spent almost two decades at Procter & Gamble before making his foray into the world of professional salon product influencers. Throughout his years in the influencer marketing industry, he’s u...

Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.With fifteen years under her belt, she’s gained know-how very few players in the industry have had the opportunity to learn. Lucky for us, she was willing to share a few of the lessons. So relax (or bake something with Bob’s Red Mill flour? Pancakes?) and hit play to ...

Expanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience?In this episode, we hear from Cody Beavers of international, multibillion-dollar car rental company Sixt. Sixt is one of the first and most influential international car rental companies in the world - with over 100 years in the business. They were the first car rental...

Is an influencer right for this campaign? How do I find and choose an influencer to work with? How much value would an influencer really add to this project? Justyna Torres, senior manager of influencer marketing at 360i, asks these questions every day. We sat down with her to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.

A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.We sat down with her to hear what it takes to get a gig with a brand like Converse. Are you an influencer hoping to score a collab with a brand of this scale? Are you a brand trying to understand what you should be looking for in your influencers?Kick up your heels ... or chucks ... and li...