From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners. So kick back, close out of all of those social media apps for a few minut...

We’ve had a lot of guests on this podcast who have made dramatic career shifts into influencer marketing. Now it’s time we talk with someone who did the reverse: meet Jonathan Brown, marketer turned gourmet jerky entrepreneur.Jonathan Brown, or JB, didn’t completely abandon his marketing roots when he founded Smoke Shack Jerky. In fact, he seized the opportunity to dive into influencer marketing – this time for his own brand. Grab a snack (you’ll need it!) and hit play to hear about how JB us...

Catfishing your way into success isn’t typically well-advised, but that’s exactly how Dave Peck made his name. Well… sort of. Under the alias of a female avatar named Britney Mason on the original virtual universe Second Life, Dave went from insurance broker to social media and digital marketing expert in just a few years. Today, he has been featured in countless media outlets and news shows, worked with seemingly every micro-influencer and celebrity under the sun, and is head of social media...

Today, students interested in influencer marketing have dozens of colleges and degree programs to choose from to help them break into the industry. But that wasn’t the case when Samara Finn Holland, senior vice president of influencer marketing at Kaplow, was in school. Samara had to find her own way into the emerging industry of influencer marketing. While being a pioneer in any industry is difficult, transitioning from PR to influencer marketing felt natural for Samara because of her l...

Don’t think a car mechanic could make waves in the influencer marketing industry? Think again, because that’s exactly what Tom Potts did. While working as a car mechanic, Tom did a 180 and ventured into the digital marketing world. There, he spent years in leadership roles at Starcom Mediavest Group, Lowe Profero and Edelman. Then, he made a big decision: he wanted to be his own boss. And that’s when he started MML Consulting & Subculture Club, helping agencies and brands develop dig...

Influencer marketing has worked its way into nearly every industry, even meal solutions. And no one knows this industry better than Lauren Schultz, senior manager of influencer marketing at Home Chef. During her career, Lauren has worked with influencers of all kinds, from micro influencers to Angela Kinsey and Brian Baumgartner of the hit TV show, The Office.We sat down with Lauren to learn how she develops and sustains relationships with the influencers she works with and how she creates a ...

You may not think someone in finance would make the switch to the influencer marketing world, but that’s exactly what Nicole Emerick did. Now, this banker-turned-blogger-turned-influencer-marketing-guru is the VP and director of social media and influencer marketing at the global advertising agency, FCB Chicago. We sat down with Nicole to discuss her journey, how she chooses her influencers and the benefits of giving influencers creative freedom. So throw on those headphones, take a walk...

Do you dread Mondays? Or maybe you’ve been stuck in the same old routine for years. Well, if you’ve ever thought you’re doomed to the same lifestyle forever, just chat with Jen Ruiz from Jen on a Jet Plane! This lawyer-turned-full-time-travel-blogger knows a thing or two about making a massive career switch.Jen may be a full-time travel blogger now (and No. 1 Amazon bestselling author and TEDx speaker), but she didn’t start out that way. She actually started traveling as a way to recoup from ...

Ever dreamt of living abroad? Dining daily on international cuisine? If so, you’ll definitely be inspired by Courtney Brandt, American expat, food blogger, and founder of A to Za’atar. Since 2007, Courtney has made the Middle East her home. Between getting a driver’s license while living abroad and making a living writing about food, Courtney knows a thing or two about the expat foodie life.Courtney is also the author of 10 published novels (with more on the way!) Her work has been featured i...

Years before influencers took over the web, Kavita Favelle was taking the blogging world by storm. From home cooking to restaurant reviews, her blog, Kavey Eats, was making an impression and working with brands and organizations all across London.It wasn’t too long before she began expanding her horizons, and by 2011, she’d been invited on her first press trip.Despite her success as a blogger, Kavita isn’t interested in blogging full time. She is constantly juggling multiple gigs – and she lo...