In this episode of Beyond Limits, Liv sits down with Ashley Deland—Strategic Business Advisor, multidisciplinary entrepreneur, and voice of inspiration for female founders—to dive into what it really takes to create from service (not scarcity), lead with integrity, and build a business you can actually hold.

Ashley shares her journey from managing billion-dollar portfolios to advising founders, the scar tissue she turned into strategy, and why she no longer waits for external validation to move. Together, they explore how to design from your future self, rebuild a relationship with faith on your own terms, and disrupt inherited rules about what “success” should look like.

Key Takeaways

💡 Permission beats proof.
 Ashley explains why waiting for external validation keeps you small—and how granting yourself permission unlocks momentum long before the metrics arrive.

🎯 Design from your future self.
 Use “Who am I becoming?” as the filter for every decision so your micro-choices compound into a life and business that fit.

🧭 Service is the strategy.
 Opportunism has a scent. Ashley breaks down how leading with service creates trust, magnetism, and long-term brand equity.

🛠 Tiny moves, big outcomes.
 It’s not about grand gestures. She shows how consistent, right-sized actions stack into durable growth you can sustain.

🌱 Hold more without the balance myth.
 Instead of chasing “balance,” build support—systems, people, and practices—so you can actually carry what you’re creating.

🙏 Faith as a founder tool.
 Ashley shares how redefining faith (God/source/intuition) provides steadiness for decisive, values-aligned leadership—especially in uncertain seasons.

🧨 Let the scar tissue teach.
 The tough exits and hard lessons? They become a playbook—if you’re willing to be transparent, repair, and move forward with cleaner energy.

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Links: 

Follow Ashley on Instagram: https://www.instagram.com/ashleydeland

Visit Her Website: https://ashleydeland.com/

Download her podcast She Wears the Pants, and my interview with her: https://podcasts.apple.com/ca/podcast/turning-healing-into-legacy-with-olivia-marie-pecqueur/id1768114976?i=1000729313005

Grab her book Unreserved: https://theunreservedbook.com/?fbclid=PAZXh0bgNhZW0CMTEAAadCV70eD01-vUhPVk0ztHW5KJyKWcy1Ct6FRBC4gK4ffM7wrDDR1zKuiwRGKw_aem_-zp8_1jVs5u_34KBI9fN9Q

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