It's not about you. Literally, prospecting is not about you. Prospecting is about your prospect, not you. So ..... STOP TALKING ABOUT YOURSELF AND YOUR AGENCY AND YOUR PEOPLE AND YOUR HISTORY AND ... Do you understand? Your prospects don't care about you. They don't care about you --- yet! They will later, just not now. While prospecting, you're a stranger and people don't want to meet with strangers to learn about the stranger's agency or about other strangers who work at a stranger's agency. Get it? You see, you need to focus on your prospect. It's about them. It's about the Prospect. It's about their problems and their struggles and their worries and their costs and what keeps them up at night. 

Prospecting is about winning your prospect's undivided attention (a.k.a. their "Permission").

In this episode, host Charles Specht explains how to prospect using "Permission Prospecting" so that your prospect agrees to meet with you and then will give you everything you want and need so that you can get what you want. It's all about permission!

Visit our website at: www.permissionsales.com 

Follow Charles Specht on LinkedIn: https://www.linkedin.com/in/charlesspecht 

Key Topics:

Prospecting is not about you, it's about solving your prospect's problems

The permission-based approach to prospecting and why it changes everything

Matching your outreach method to how your prospect actually wants to be reached

Why one-trick-pony prospecting leaves commissions on the table

Building at least three prospecting channels to maximize appointment-setting success

The danger of agents who talk about themselves instead of buyer solutions

How to identify your prospect's pain, amplify it, and position your solution

Why most agency leaders train producers on coverage, not how to sell or get permission

The five-part Permission Sales Framework and where to access it

Charles's fractional CSO and one-on-one coaching services for producers and agencies

Reach out to 

Charles Specht

Visit:

Permission Network

Produced by PodSquad.fm