Perpetual Traffic

By DigitalMarketer

Business Careers

What's Perpetual Traffic about?

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (Digital Marketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising.

Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media.

Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Download our free app to listen on your phone

LAST EPISODE

Episode 214: How Tier 11 In...

08.13.2019

What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell ...

Perpetual Traffic episodes:

08.13.2019 Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell ...
08.06.2019 Episode 213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and ...
07.30.2019 Episode 212: 3 Essential Tactics Every Facebook Marketer Should Know This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the ...
07.23.2019 Episode 211: The #1 Reason Why You Can't Scale Your Facebook Ad Campaigns Did you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can ...
07.16.2019 Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, ...
07.10.2019 Episode 209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything ...
07.02.2019 Episode 208: Facebook Advertising: What’s Working Now This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types ...
06.25.2019 Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how ...
06.18.2019 Episode 206: How to Leverage the 5 Levels of Awareness on Google How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers ...
06.11.2019 Episode 205: The Secret to Hooking the Right Customer This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is the hook. ...
06.04.2019 Episode 204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about ...
05.28.2019 Episode 203: 2 Facebook Ad Critiques with Ralph Burns This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us. In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and ...
05.21.2019 Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon. Based off a shared client, Ralph and Brett have realized ...
05.14.2019 Episode 201: The Secret To Going Viral with Jay Shetty In just 18 months, Jay Shetty has accumulated 3 billion Facebook views. How, you ask? Well, in this episode, we’re giving you the wisdom Jay Shetty shared with the Traffic & Conversion Summit 2019 attendees about making content go viral. ...
05.07.2019 Episode 200: Are You Still Running Your Facebook Ads Like it’s 2015? 4 Essential Tips to Get You on Track Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015. What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we ...
04.30.2019 Episode 199: The School of Bots w/ Natasha Takahashi Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you. Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep ...
04.23.2019 Episode 198: 5 Facebook Updates You MUST Know Right Now Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled ...
04.16.2019 Episode 197: The NEW Facebook Attribution Tool: All You Need to Know Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for ...
04.09.2019 Episode 196: Instagram Ads—What You Should Know This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram? Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They ...
04.02.2019 Episode 195: How to Use Facebook Ads to Grow Your Local Business While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right. Molly Pittman is joined by Allie Bloyd, the marketer for a local home ...
03.26.2019 Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019 This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit. Mike explains his Google Ads Profit Curve and how you can use it to ...
03.19.2019 Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers. Chris, Nick, and ...
03.12.2019 EP 192: Ryan Deiss Answers Your Toughest Traffic and Conversion Questions Live From T&C In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions. In this live Q&A;, Ryan talks about when to stop advertising and start optimizing the leads you have, why ...
03.05.2019 Episode 191: How Facebook's Ad Delivery System Works: Part 2 Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives. In this episode, we explain the 3 types of ads that ...
02.26.2019 Episode 190: How Facebook's Ad Delivery System Works: Part 1 An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always ...
02.19.2019 Episode 189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one. Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We ...
02.12.2019 Episode 188: James Schramko on How Businesses Can Work Best With Agencies James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count. His advice has helped our host Ralph 3x his business. In this ...
02.05.2019 Episode 187: How to Negotiate the Facebook Policy Minefield in 2019 Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble. ...
01.29.2019 Episode 186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal ...
01.22.2019 EP185: How to Grow a Personal Brand on YouTube Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of ...
01.15.2019 EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2) In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. Molly ...
01.08.2019 EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign. Molly walks through a ...
01.01.2019 EP182: Top Facebook and Instagram Predictions for 2019 We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their ...
12.25.2018 EP181: Best of Perpetual Traffic 2018 This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help ...
12.18.2018 EP180: Looking Back at Facebook Paid Traffic in 2018 The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out ...
12.11.2018 EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how ...
12.04.2018 EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year ...
11.27.2018 EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company. Cory Philip, Co-Founder of Gulf ...
11.20.2018 EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with ...
11.13.2018 EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Looking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat ...
11.06.2018 EP174: New Facebook Ad Structures to Implement Before the Holiday Season If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and ...
10.30.2018 EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase ...
10.23.2018 EP172: How to Make Chatbots Work for Your Business How can you start using chatbots in your marketing strategy to increase conversions, today? Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to ...
10.16.2018 EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some ...
10.09.2018 EP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula” Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat. We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his ...
10.02.2018 EP169: What ALL Retailers Need to Know About Advertising While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the way ...
09.25.2018 EP168: Choosing the Right Facebook Campaign Objective for You (Part 2) Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%. If you listened to last week’s episode, ...
09.18.2018 EP167: Choosing the Right Facebook Campaign Objective for You It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your ...
09.11.2018 EP166: Why Facebook Traffic is NOT Your Problem Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner ...
09.04.2018 EP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years Roxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling ...

Older episodes