Perpetual Traffic

By DigitalMarketer

Business Careers

What's Perpetual Traffic about?

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (Digital Marketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising.

Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media.

Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Download our free app to listen on your phone

LAST EPISODE

EP237: How To Become a Bett...

01.21.2020

This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s ...

Perpetual Traffic episodes:

01.21.2020 EP237: How To Become a Better Copywriter in 47 Minutes This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s ...
01.13.2020 EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio 000001AE 000001A9 00003936 000038DF 00219E39 00219E39 0000837E 000082F0 0012F163 0012F163
01.06.2020 EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020 Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to ...
12.31.2019 EP234: The Ad Amplifier Super System For Facebook Ads Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t ...
12.24.2019 EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™ Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home ...
12.17.2019 EP232: The Most Important Thing You Need to Dial In When Advertising on Facebook Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan ...
12.10.2019 EP231: How to Hire, Fire and Make The Most Out of Your Agency Relationship If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to ...
12.03.2019 EP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2 This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting ...
11.25.2019 EP229: 3 Facebook Ad Tools Every Marketer Should Master Part 1 If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions ...
11.19.2019 EP228: Crafting Your BERT Game Plan Using a 3-Step Process BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. ...
11.12.2019 EP227: The 5-Step Facebook Account Audit To Do Before 2020 In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! ...
11.04.2019 EP226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she ...
10.29.2019 EP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they ...
10.22.2019 EP224: The Facebook Ad Testing Framework For Comparing Ad Success In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you ...
10.15.2019 EP223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ...
10.08.2019 EP222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link ...
10.01.2019 EP221: Sales Call Success with Oli Billson This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic ...
09.24.2019 EP220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency This week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and ...
09.17.2019 EP 219: Breaking Down Campaign Budget Optimization with Nehal Kazim In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook ...
09.10.2019 EP218: 5 Facebook Plays Working Best Right Now Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play ...
09.03.2019 EP217: 7 Facebook Advertising Stats EVERY Marketer Should Know In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal ...
08.27.2019 EP216: Your Facebook Advertising Questions Answered, Part 2 This is Part 2 of our Q&A; with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your ...
08.20.2019 EP215: Your Facebook Advertising Questions Answered, Part 1 We’re doing things differently in this episode. Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from ...
08.13.2019 EP214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell ...
08.06.2019 EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and ...
07.30.2019 EP212: 3 Essential Tactics Every Facebook Marketer Should Know This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the ...
07.23.2019 EP211: The #1 Reason Why You Can't Scale Your Facebook Ad Campaigns Did you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can ...
07.16.2019 EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, ...
07.10.2019 EP209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything ...
07.02.2019 EP208: Facebook Advertising: What’s Working Now This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types ...
06.25.2019 EP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how ...
06.18.2019 EP206: How to Leverage the 5 Levels of Awareness on Google How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers ...
06.11.2019 EP205: The Secret to Hooking the Right Customer This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is the hook. ...
06.04.2019 EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about ...
05.28.2019 EP203: 2 Facebook Ad Critiques with Ralph Burns This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us. In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and ...
05.21.2019 EP202: Merging the Worlds of Facebook, Google, and Amazon Advertising Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon. Based off a shared client, Ralph and Brett have realized ...
05.14.2019 EP201: The Secret To Going Viral with Jay Shetty In just 18 months, Jay Shetty has accumulated 3 billion Facebook views. How, you ask? Well, in this episode, we’re giving you the wisdom Jay Shetty shared with the Traffic & Conversion Summit 2019 attendees about making content go viral. ...
05.07.2019 EP200: Are You Still Running Your Facebook Ads Like it’s 2015? 4 Essential Tips to Get You on Track Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015. What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we ...
04.30.2019 EP199: The School of Bots w/ Natasha Takahashi Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you. Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep ...
04.23.2019 EP198: 5 Facebook Updates You MUST Know Right Now Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled ...
04.16.2019 EP197: The NEW Facebook Attribution Tool: All You Need to Know Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for ...
04.09.2019 EP196: Instagram Ads—What You Should Know This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram? Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They ...
04.02.2019 EP195: How to Use Facebook Ads to Grow Your Local Business While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right. Molly Pittman is joined by Allie Bloyd, the marketer for a local home ...
03.26.2019 EP194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019 This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit. Mike explains his Google Ads Profit Curve and how you can use it to ...
03.19.2019 EP193: The 5-Step Social Media Strategy with Chris & Nick Harder In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers. Chris, Nick, and ...
03.12.2019 EP192: Ryan Deiss Answers Your Toughest Traffic and Conversion Questions Live From T&C In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions. In this live Q&A;, Ryan talks about when to stop advertising and start optimizing the leads you have, why ...
03.05.2019 EP191: How Facebook's Ad Delivery System Works: Part 2 Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives. In this episode, we explain the 3 types of ads that ...
02.26.2019 EP190: How Facebook's Ad Delivery System Works: Part 1 An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always ...
02.19.2019 EP189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one. Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We ...
02.12.2019 EP188: James Schramko on How Businesses Can Work Best With Agencies James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count. His advice has helped our host Ralph 3x his business. In this ...

Older episodes