Perpetual Traffic

Perpetual Traffic

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  • Typical duration

    38 min

    per episode

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Perpetual Traffic episodes

  • Stop Saying This on Sales Calls (It Hurts Your Deals)

    Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit 


    Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and most marketers don’t even realize how often they signal it.



    In this episode, we revisit a conversation I had with Oren Klaff on why traditional sales tactics, including being polite, agreeable, and even “professional,” actually sabotage your results. We get into frame control, status dynamics, and the subtle behaviors that instantly shift power in high-stakes deals. 



    If you’re running an agency, selling high-ticket services, or managing enterprise clients, this conversation will challenge how you show up on every call. You cannot sell from a low-status position. Listen to the discussion closely, and you’ll start spotting where you’ve been giving away leverage without even knowing it.



    In This Episode:

    - Oren’s “lose my number” story

    - Why neediness kills deals

    - Stop saying please and thank you

    - Reframing the status and power dynamics

    - Anchoring your value system

    - Handling discount requests from buyers

    - The “final boss” negotiation tactic



    Listen to the Full Episode with Oren Klaff: 

    YouTube: https://www.youtube.com/watch?v=3s82Goe9d2k  

    Website: https://perpetualtraffic.com/podcast/episode-745-stop-losing-clients-master-saying-the-quiet-part-out-loud-to-close-deals/ 



    Buy Oren Klaff’s Books:

    Pitch Anything: https://a.co/d/fRAqAby    

    Flip The Script: https://a.co/d/hTcp9lP 



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/ 

    Follow us on X: https://x.com/perpetualtraf 


    Connect with Oren Klaff:

    Website - https://orenklaff.com/    

    LinkedIn - https://www.linkedin.com/in/orenklaff/   

    Newsletter- https://pitchanything.com/  


    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

    Instagram - https://www.instagram.com/ralphhburns/ 

    Hire Tier11 - https://www.tiereleven.com/apply-now

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    23 min
  • Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

    Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. 

    Book your spot: https://www.tiereleven.com/audit 

    Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy.


    Tier 11’s John Moran walks us through an experiment where we tested ad sequencing and creative strategies. The results prove that cutting ads based purely on CPA could cost you more than you think. 


    We’ll also break down the right approach to assessing ad performance in the Andromeda era and how understanding traffic stages can completely change the way you think about your ad spend.


    In This Episode:

    - Meta Andromeda’s changes after recording the episode

    - The dangers of cutting your “losers” based on CPA 

    - Case study: Cold traffic trends and clicks to add carts

    - Examples of user journeys when running UGC ads

    - Why you should not pause ads


    Mentioned in the Episode:

    Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply  

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite 

    Full Episode, Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads: https://www.youtube.com/watch?v=-g6N9ZlcW_8 

    Still Relying on Old Funnels? Here’s What’s Working in Meta Ads Right Now: https://perpetualtraffic.com/podcast/episode-785-still-relying-on-old-funnels-heres-whats-working-in-meta-ads-right-now/  

    The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/

    Why the Funnel Is Dead (And What Actually Drives Growth Now): https://perpetualtraffic.com/podcast/episode-788-why-the-funnel-is-dead-and-what-actually-drives-growth-now/ 

    The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough): https://perpetualtraffic.com/podcast/episode-757-the-new-meta-feeder-strategy-that-breaks-andromeda-full-walkthrough/



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/ 

    Follow us on X: https://x.com/perpetualtraf 


    Connect with John Moran:

    LinkedIn: https://www.linkedin.com/in/johnmorangads


    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

    Instagram - https://www.instagram.com/ralphhburns/ 

    Hire Tier11 - https://www.tiereleven.com/apply-now 



    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    21 min
  • Why the Funnel Is Dead (And What Actually Drives Growth Now)

    Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think.

    In this episode, we challenge the entire concept of the traditional funnel. We look at why spending more doesn’t always mean scaling, and how improving conversion rates, content, and product pages can outperform increased ad spend. We share real examples, from Amazon ad spend cuts with zero revenue loss to brands hurting themselves by turning off Meta.

    We also unpack media efficiency ratio, the halo effect across platforms, and why content is now inseparable from paid media.

    In This Episode:

    - Spending more on content and listings to boost ROAS

    - Insights from Amazon ads case studies

    - MAP pricing and arbitrage when selling on Amazon

    - Why siloed attribution is misleading

    - Media Efficiency Ratio (MER) vs last-click metrics

    - Marketing history of soap operas

    Mentioned in the Episode:

    Partner With Our Digital Marketing Experts: https://www.tiereleven.com/apply

    Part 1: The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now: https://perpetualtraffic.com/podcast/episode-787-the-funnel-is-dead-heres-what-full-funnel-actually-means-now/

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf

    Connect with Ralph Burns:

    LinkedIn - https://www.linkedin.com/in/ralphburns

    Instagram - https://www.instagram.com/ralphhburns/

    Hire Tier11 - https://www.tiereleven.com/apply-now

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    29 min
  • The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now

    Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale.

    Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Are your ads blending in, allowing cheaper competitors to win? If you’re still leading with product features and price, you’re playing a losing game. The real question is: are you selling what the product does or how it makes people feel?

    Today, we break down a major shift we’re seeing with Meta and modern performance marketing, where brand storytelling is no longer optional. We walk you through a real case study with a premium hammock brand that couldn’t sell a $4,000 product until we leaned into the founder story, mission, and emotional positioning.

    We also unpack why relying on Google or Amazon alone is a dangerous strategy and how brands without identity get commoditized overnight. If you want higher margins, better customers, and scalable growth, you’ll need to rethink your entire approach. We’ve got some tips to get you started, so tune in!

    In This Episode:

    - Old vs new advertising model

    - $4,000 Hammock case study

    - Mini funnel inside ads on Meta

    - Risks of relying on Google or Amazon only

    - Emotional brand positioning to boost results

    Mentioned in the Episode:

    Partner With Our Marketing Experts: https://www.tiereleven.com/apply

    Previous Episode on Comments as a Sales Floor: https://perpetualtraffic.com/podcast/episode-786-your-comments-section-is-a-sales-floor-is-anyone-working-it/

    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf

    Connect with Ralph Burns:

    LinkedIn - https://www.linkedin.com/in/ralphburns

    Instagram - https://www.instagram.com/ralphhburns/

    Hire Tier11 - https://www.tiereleven.com/apply-now

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    25 min
  • Your Comments Section Is a Sales Floor. Is Anyone Working It?

    Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit.

    Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Is the classic sales funnel dead, or are we just missing the point? Your customers aren't following a simple, linear path anymore. They're multitasking, researching, and engaging in ways we can't afford to ignore.


    In today’s episode, we talk about the overlooked power of post-click interactions, specifically the importance of responding to comments. We break down why engagement on ads and social media is critical to building trust and converting leads.


    If you want your sales funnel to work, you can’t afford to leave comments hanging without a response. Quick responses are not just customer service but sales. Join the conversation for tips and tools to ensure you're getting the most out of your social media and ad engagement.



    In This Episode:

    - What full funnel means

    - How social interactions drive conversions

    - Treating comments as sales and not customer service

    - Key tools to enhance comment engagement

    - Conclusion and key takeaways


    Partner With Tier 11’s Marketing Experts: https://www.tiereleven.com/apply


    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    LinkedIn - https://www.linkedin.com/in/ralphburns

    Instagram - https://www.instagram.com/ralphhburns/

    Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    Instagram - https://www.instagram.com/laurenepetrullo/

    LinkedIn - https://www.linkedin.com/in/laurenpetrullo

    Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    18 min
  • Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

    Stop guessing. Get the blueprint you need to scale fast.

    Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.


    We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.


    We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.



    In This Episode:

    - Analyzing audience segments in Meta

    - The "Five Horsemen" funnel strategy

    - Meta’s limitation in using lead events for sales campaigns

    - Leveraging reach campaigns in Meta ads

    - The creative diversification strategy for boosting engagement

    - Transforming well-performing organic reels into ads

    - Running ads to earn trust versus increasing sales

    - Using Meta’s campaign data as directional data



    Mentioned in the Episode:

    Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/

    Partner With Our Marketing Experts: https://www.tiereleven.com/apply

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

    Meta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    LinkedIn - https://www.linkedin.com/in/ralphburns

    Instagram - https://www.instagram.com/ralphhburns/

    Hire Tier11 - https://www.tiereleven.com/apply-now



    Connect with Lauren Petrullo:

    Instagram - https://www.instagram.com/laurenepetrullo/

    LinkedIn - https://www.linkedin.com/in/laurenpetrullo

    Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    38 min
  • Your CAC Is Lying to You — Here's the Number That Isn't

    Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. 

    Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Is your customer acquisition cost (CAC) accurate? In this episode, we answer the critical question every marketer and business owner faces: Can you trust the data you’re getting from ad platforms? If you can’t fully rely on those numbers, how can you be sure that your strategy is working?

    We’ll address these questions and share our thoughts on audience definitions, data accuracy, and how to ensure that your marketing efforts are really driving new customer acquisition. We also reveal how you can start tracking new customers with a high degree of confidence, even if you don’t have access to advanced reporting tools.


    If you’re ready to get a clearer view of your numbers and know exactly where your growth is coming from, this episode is for you. 


    In This Episode:

    - How to ensure customer acquisition data is accurate

    - Meta’s audience definitions and why they matter

    - Is Meta’s data on new and returning customers accurate?

    - Uploading customer and lead lists to improve accuracy

    - How to find new customer data on Meta and CRM dashboards

     


    Mentioned in the Episode:

    Partner With Our Marketing Experts: https://www.tiereleven.com/apply  

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite   


    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/ 

    Follow us on X: https://x.com/perpetualtraf 



    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

    Instagram - https://www.instagram.com/ralphhburns/ 

    Hire Tier11 - https://www.tiereleven.com/apply-now 


    Connect with Lauren Petrullo:

    Instagram - https://www.instagram.com/laurenepetrullo/

    LinkedIn - https://www.linkedin.com/in/laurenpetrullo  

    Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    29 min
  • One Budget Shift. 21.9% More Revenue: Here’s Exactly What They Did

    Is your digital strategy outdated? Let us audit it and give you the blueprint you need to scale. 

    Book your spot: https://www.tiereleven.com/audit (only 3 spots available).

    Are you still throwing money at ads, hoping to get better results? Well, that approach may be holding you back. In today’s episode, I’m sharing a powerful case study where a simple shift in marketing strategy resulted in a massive revenue boost, all while spending less. 

    I break down how we adjusted our budget allocation across platforms, focusing on top-of-funnel channels to increase awareness. We shifted ad spend, and the results were incredible: 21% increase in revenue, 34% reduction in cost per acquisition, and significant growth in organic sales.


    I’ll walk you through the numbers and show you exactly how we made it happen. This isn’t about spending more cash on ads; it’s about getting more with less. 



    In This Episode:

    - How we increased revenue by 21%

    - Shifting ad spend from bottom to top funnel

    - Reducing nCAC (CPU) by 34%

    - How Amazon's budget was reduced by 91%

    - Growing marketing channels without additional spend

    - Key takeaways for your own ad strategy



    Mentioned in the Episode:

    Partner With Our Marketing Experts: https://www.tiereleven.com/apply  

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite   

    Tier 11’s Marketing Performance Indicators (MPIs) Checklist: https://www.tiereleven.com/marketing-performance-indicators  

    Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf 



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/ 

    Follow us on X: https://x.com/perpetualtraf 


    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

    Instagram - https://www.instagram.com/ralphhburns/ 

    Hire Tier11 - https://www.tiereleven.com/apply-now 


    Connect with Lauren Petrullo:

    Instagram - https://www.instagram.com/laurenepetrullo/

    LinkedIn - https://www.linkedin.com/in/laurenpetrullo  

    Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://www.tiereleven.com/audit

    We’re opening up sponsorship spots for Q1 and Q2!

    Ads Spot

    https://www.tiereleven.com/audit

    https://www.tiereleven.com/audit

    22 min
  • How to Tell If Your Agency Is Performing (Not Just Reporting)

    Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit 

    Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn’t growing, something is broken.

    In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.

    You’ll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.


    In This Episode:

    - Vanity metrics vs real revenue

    - Why attribution models conflict

    - View-through vs click attribution

    - Addressing tracking setup mistakes

    - Three questions to ask your agency

    - Which answers should raise red flags?

    - Questions for monthly and quarterly reviews

    - Challenging agencies to think of your money as theirs

    - Agencies should perform, not report well


    Mentioned in the Episode:

    Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit 

    Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4s



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/ 

    Follow us on X: https://x.com/perpetualtraf 



    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

    Instagram - https://www.instagram.com/ralphhburns/ 

    Hire Tier11 - https://www.tiereleven.com/apply-now 


    Connect with Lauren Petrullo:

    Instagram - https://www.instagram.com/laurenepetrullo/

    LinkedIn - https://www.linkedin.com/in/laurenpetrullo  

    Consult Mongoose Media - https://mongoosemedia.us/ 

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    44 min
  • Is Your Agency Performing Or Just Reporting Well?

    Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit

    Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too often, businesses spend thousands of dollars without understanding whether their marketing is truly driving revenue. In today’s episode, we get into why performance marketing should focus on what matters most: the impact on your bottom line.


    We break down the issues we’re seeing in the agency space, including a shocking example of a business spending $30-40K a month without any measurable results, all because their agency failed to focus on tracking what actually moves the needle. But it’s not just about hiring agencies but also about how to hold your team accountable.


    We’ll share some tips to help you recognize if your agency is really performing or just reporting numbers that look good on paper. You’ll gain a better understanding of what to look for in your agency relationships, what metrics to monitor, and how to make smarter marketing decisions. 



    In This Episode:

    - Vanity metrics vs. real performance

    - When should you hire an agency vs. in-house contractors?

    - The financial cost of hiring a marketing agency

    - Determining the type of agency your business needs

    - Dealing with inaccurate agency reports

    - Key metrics to measure marketing performance

    - What should your agency’s dashboard show?


    Mentioned in the Episode:

    Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit 

    Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite  

    Tier 11’s Marketing Performance Indicators (MPI) Checklist:  https://www.tiereleven.com/marketing-performance-indicators 

    Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf 



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    Connect with Ralph Burns: 

    LinkedIn - https://www.linkedin.com/in/ralphburns 

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    Hire Tier11 - https://www.tiereleven.com/apply-now 


    Connect with Lauren Petrullo:

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    Consult Mongoose Media - https://mongoosemedia.us/

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    36 min

About Perpetual Traffic

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Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

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