Perpetual Traffic

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business performance. You'll hear firsthand how metrics like HRV, sleep optimization, and even digital detoxes are giving these two agency founders a serious edge—and why ignoring your health could be your most expensive business mistake yet. If you're a data-driven leader ready to apply your marketing brain to your body, this episode is for you.

Chapters:

• 00:00:00 - Kicking Things Off: The Unfiltered Founder Energy
• 00:01:11 - What’s Bugging Us (And Why You Might Relate)
• 00:02:17 - Strapped In with Whoop: First Reactions from the Trenches
• 00:04:14 - Data Dumped: When Too Much Insight Gets Overwhelming
• 00:04:48 - From Wearable to Weapon: Turning Whoop into a Daily Edge
• 00:06:12 - Real Talk: Sleep Habits, Fire Alarms, and Founder Fatigue
• 00:09:12 - Let AI Run Your Health Like You Run Your Ads
• 00:15:34 - Would We Still Recommend Whoop? The Verdict
• 00:16:23 - Founder Fitness Tech: What’s Working and What’s Not
• 00:17:28 - Why Ralph Went Vegan: The Wake-Up Call You Didn’t Expect
• 00:18:31 - Food vs. Medicine: The Real ROI of Diet Change
• 00:19:32 - Life After Cheese: Shocking Wins from a Vegan Shift
• 00:21:49 - Health vs. Hustle: The New Balancing Act for Leaders
• 00:24:55 - Ice Baths, Improv & Identity: Experiments in Optimization
• 00:26:37 - Wrapping It Up: What’s Next and What’s Coming

LINKS AND RESOURCES:

• Everything You Need to Know About Heart Rate Variability (HRV)
• How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease
• The Game Changers
• Mealime
• What The Health
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

• 00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
• 00:00:29 – Why Beauty Brands Are Breaking the Mold
• 00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
• 00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
• 00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
• 00:11:26 – Influencers or Actors? The Truth About Authentic Ads
• 00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
• 00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
• 00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

• Scale Your Beauty Brand Without Wasted Spend
• Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.

Chapters:

• 00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
• 00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
• 00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
• 00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
• 00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
• 00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
• 00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
• 00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
• 00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
• 00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
• 00:38:04 - Stop Selling Products—Start Telling Stories That Convert
• 00:45:30 - Wrapping Up: What’s Next in the Creative Series

LINKS AND RESOURCES:

• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren Schwartz on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.

Chapters:

• 00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into
• 00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins
• 00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers
• 00:01:59 - Unlocking the Three Core Levers of Business Growth
• 00:02:41 - New Customer Acquisition: Cracking the Code
• 00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers
• 00:04:20 - Meet the Beauty Brand That’s Breaking the Mold
• 00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)
• 00:06:19 - Real Shopify Results: 73% More New Customers
• 00:07:12 - Understanding MER vs. NMER (And Why They Matter)
• 00:08:05 - Why ROAS Isn’t the Whole Story Anymore
• 00:09:00 - The 22% NAOV Boost—And How It Happened
• 00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck
• 00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit
• 00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads
• 00:17:50 - Paid Traffic Tactics That Actually Work
• 00:18:47 - Retarget Like a Pro: Smarter Custom Audiences
• 00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)
• 00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)
• 00:22:03 - Turning Organic Wins Into Paid Performance
• 00:24:19 - YouTube on Deck: Multi-Platform Growth Moves
• 00:27:08 - Lead Gen Isn’t Just for SaaS: Ecom Tactics You’re Missing
• 00:28:21 - Landing Pages Built to Sell (and Upsell)
• 00:35:38 - Don’t Just Sell—Engage with Transitional CTAs
• 00:40:24 - Wrapping It Up: What’s Next for This Scalable Strategy

LINKS AND RESOURCES:

• The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)
• 5 Ways To Find Your nCAC: Part 1
• 5 Ways To Find Your NCAC - Part 2
• What To Know About MER (Media Efficiency Ratio)
• NCAC Explained: The Key Metric for Scaling Your Business
• Get Your nCAC Calculator Now!
• How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)
• How to Craft the Perfect Transitional Call to Action (Lead Magnet)
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

• 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
• 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
• 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
• 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
• 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
• 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
• 00:17:08 - Reinvent or Retreat: The Innovation Edge
• 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:

• China slaps a 34% tax on all US imports in retaliation for Trump’s tariffs
• A timeline of Trump’s tariff actions so far
• Warren Buffett Is Being Fearful While Others Are Greedy. Is It a Warning?
• How Trump’s latest tariffs could affect your wallet
• Acyn
• Episode 669: Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won’t forget.

Chapters:

• 00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic
• 00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea
• 00:01:16 - Lauren’s Back—with Ghosts, Nostalgia, and Chicago Vibes
• 00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings
• 00:05:37 - The Conference Circuit Is No Joke (But It’s Hilarious)
• 00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle
• 00:13:10 - Radical Inconsistency: The Strategy You Didn’t Know You Needed
• 00:21:21 - Forget Perfection—Launch Loud, Messy, and Real
• 00:21:39 - Loyalty Through Limited Drops and Cultural Flavor
• 00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess
• 00:24:59 - Your Real KPI? What Happens After the Purchase
• 00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold
• 00:31:32 - Two Conferences, One Mic Drop Recap
• 00:33:39 - AI Isn’t Just a Buzzword—It’s Changing Everything
• 00:41:24 - Catch Flights, Not Feelings: What’s Coming Up Next

LINKS AND RESOURCES:

• ShopTalk
• SXSW Conference
• Evolutions by Podcast Movement
• Fetch
• Prosper Show
• Klaviyo
• Criteo
• Flamingo Estate
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

• 00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
• 00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
• 00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
• 00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
• 00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
• 00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
• 00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
• 00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
• 00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
• 00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
• 00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
• 00:47:05 – Growth Mode: Building a Scalable, Sellable Business
• 00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
• 01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

• ClickBank
• Episode 678: The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
• Episode 664: Avoid This 1 Common Hiring Mistake at Your Own Peril
• Episode 670: How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

• 00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
• 00:00:17 – Business Models, Boundaries & What We’re Not Sharing
• 00:02:40 – NAC Unpacked: The Metric That Changes Everything
• 00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
• 00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
• 00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
• 00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
• 00:14:49 – What It Really Takes to Scale Without Burning Cash
• 00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
• 00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
• 00:21:06 – Target Smarter: Tools That Take the Guesswork Out
• 00:22:48 – Why Subscribers Are the Real Growth Engine
• 00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
• 00:26:07 – Looking Back to Move Forward: What the Data Tells Us
• 00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
• 00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next

LINKS AND RESOURCES:

• Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
• Episode 581: Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
• Episode 616: nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:35 - The Wild Rise of AI in Video Content
• 00:02:04 - Is Human Video Dead? The Future of AI Creation
• 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
• 00:05:31 - SEO Flashbacks and What AI is About to Break
• 00:11:30 - Behind the Curtain: AI Tools That Actually Work
• 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
• 00:14:28 - Airtable Hacks That Supercharge Your Workflow
• 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
• 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
• 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
• 00:19:59 - How Pro Editors Use AI Without Losing the Plot
• 00:22:08 - Um, Wait—Do Imperfections Build Trust?
• 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
• 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.

Chapters:

• 00:00:00 - Welcome Back: Why ROAS is Failing You
• 00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)
• 00:00:23 - The Metrics That Actually Drive Business Growth
• 00:01:20 - Meta + Google: The Ultimate Ad Strategy
• 00:02:39 - Real-World Case Study: How This Brand Crushed It
• 00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics
• 00:05:22 - Profit-First Marketing: Why Product Focus Matters
• 00:11:52 - Behind the Scenes: Live Campaign Breakdowns
• 00:18:30 - LTV & CAC: The Secret to Scaling Profitably
• 00:19:04 - Decoding Campaign Metrics for Maximum ROI
• 00:19:33 - The Overlooked Link Between Profit & Retention
• 00:21:16 - Treating Marketing as an Investment, Not an Expense
• 00:22:59 - How to Measure Business Health Beyond ROAS
• 00:23:24 - Bully Stick Central: A Scaling Success Story
• 00:24:25 - How Northbeam Helps Brands Scale Faster
• 00:28:11 - Final Takeaways & What’s Next for Smart Advertisers

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual