Perpetual Traffic

Perpetual Traffic

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Perpetual Traffic episodes

  • (Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

    Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

    Chapters:

    • 00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
    • 00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
    • 00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
    • 00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
    • 00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
    • 00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
    • 00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
    • 00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
    • 00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
    • 00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

    LINKS AND RESOURCES:

    • Gen-Z Broke the Marketing Funnel
    • SUPERCHARGE YOUR MARKETING ROI
    • PT on Telegram
    • Wiki Generation Alpha
    • World of Luxury
    • My Disney Side Shadows Augmented Reality Experience | Grand Visual
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    25 min
  • How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

    On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

    Chapters:

    • 00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
    • 00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
    • 00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
    • 00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
    • 00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
    • 00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
    • 00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
    • 00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
    • 00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
    • 00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
    • 00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
    • 00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

    LINKS AND RESOURCES:

    • Gen-Z Broke the Marketing Funnel
    • SUPERCHARGE YOUR MARKETING ROI
    • PT on Telegram
    • Wiki Generation Alpha
    • World of Luxury
    • My Disney Side Shadows Augmented Reality Experience | Grand Visual
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    32 min
  • (Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

    In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing change can open doors to unexpected opportunities and personal growth. Tune in for a dose of inspiration that’s perfect for anyone looking to master their own life transitions.

    Chapters:

    • 00:00:00 - Kickoff with Perpetual Traffic: The Brains Behind the Operation
    • 00:00:44 - Why Rush? The Mighty Merits of Methodical Moves
    • 00:01:30 - Decoding Delays: How Slowing Down Keeps You Ahead
    • 00:03:15 - Step by Step: The Strength of Strategic Pauses
    • 00:05:45 - The Art of Anticipation in Process Optimization
    • 00:07:39 - Command Central: Constructing a Leadership Team That Scales
    • 00:10:22 - Blueprints for the Big Time: Constructing a Core Leadership Team
    • 00:13:38 - Meet the Integrator: Your Business Growth's Secret Weapon
    • 00:15:05 - Integrators 101: Aligning Vision with Operational Reality
    • 00:17:29 - Operational Orchestrators: Why Every Business Needs an Integrator
    • 00:19:20 - The Wrap-up: Integrators, Impacts, and Next Steps
    • 00:21:00 - Signing Off: Connections and Conversations to Continue

    LINKS AND RESOURCES:

    • PT on Telegram
    • Traction: Get a Grip on Your Business
    • EOS Operating System
    • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
    • SUPERCHARGE YOUR MARKETING ROI
    • Ryan Hodges on LinkedIn
    • Titus Talent Services
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    26 min
  • From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

    Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major importance of aligning a company’s vision with its operational execution and culture, explaining how necessary it is for leaders to step back to propel their enterprises forward. Tune in for not only a masterclass on scaling businesses but also a candid exploration of the personal growth that comes from embracing change and fostering a supportive corporate environment.

    Chapters:

    • 00:00:00 -  Startup Signal: Meet Ralph & Debutant CEO Ryan Hodges on Perpetual Traffic
    • 00:00:37 -  Mastermind Marvels: Unveiling the Potency of Elite Business Networks
    • 00:02:15 -  Hidden Gems: Decoding the DNA of Successful Masterminds
    • 00:04:32 -  Stagnation to Elevation: Solving the Founder’s Puzzle
    • 00:06:09 -  Expert’s Angle: Ryan’s Recipes for Revamping Enterprises
    • 00:08:47 -  Twisting Paradigms: Ryan's Radical Approaches to Business
    • 00:11:34 -  The Haji Wheel: Spinning Strategies for Stellar Standards
    • 00:13:58 -  Full Circle: Diving Deep into the Haji Wheel’s Core
    • 00:16:23 -  Metrics that Matter: Evaluating Success Beyond the Bottom Line
    • 00:19:41 -  Revamp & Recharge: Tactical Tales from the Corporate Trenches
    • 00:22:09 -  Workshop Wonders: The Art of Business Makeovers
    • 00:25:02 -  Scaling Summits: Strategic Insights on Elevating Operations
    • 00:28:16 -  Leadership Lore: Scaling Peaks through Vision and Values
    • 00:31:45 -  Visionary Victories: Cultivating a Culture that Conquers
    • 00:35:10 -  COO Chronicles: Merging Minds for Monumental Growth

    LINKS AND RESOURCES:

    • PT on Telegram
    • Traction: Get a Grip on Your Business
    • EOS Operating System
    • Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
    • SUPERCHARGE YOUR MARKETING ROI
    • Ryan Hodges on LinkedIn
    • Titus Talent Services
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    39 min
  • (Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

    Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session.

    Chapters:

    • 00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics
    • 00:01:15 - Strategy Session: Unpacking CBO & ABO
    • 00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage
    • 00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates
    • 00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively
    • 00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content
    • 00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically
    • 00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics
    • 00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms
    • 00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising
    • 00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites

    LINKS AND RESOURCES:

    • SUPERCHARGE YOUR MARKETING ROI
    • Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
    • Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
    • Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
    • About Advantage campaign budget
    • These are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutors
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    34 min
  • What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

    Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

    Chapters:

    • 00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
    • 00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
    • 00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
    • 00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
    • 00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
    • 00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
    • 00:10:10 Behind the Scenes: Exclusive Client Success Stories
    • 00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
    • 00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
    • 00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
    • 00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
    • 00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
    • 00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
    • 00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
    • 00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
    • 00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

    LINKS AND RESOURCES:

    • SUPERCHARGE YOUR MARKETING ROI
    • Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
    • Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
    • Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
    • About Advantage campaign budget
    • These are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutors
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    42 min
  • The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

    Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

    Chapters:

    • 00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
    • 00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
    • 00:07:51 How Google’s Performance Max Scales the Unscalable
    • 00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
    • 00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
    • 00:13:58 Case Study Insights: Real Results from Implementing Performance Max
    • 00:17:01 Performance Max Case Study Breakdown
    • 00:21:33 Why Talking Across Platforms is Key to Marketing Success
    • 00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
    • 00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
    • 00:29:13 Ground Zero: Marketing Insights from the Field
    • 00:32:42 Data-Driven Strategies: Making Metrics Work for You
    • 00:37:46 Why Historical Data is the Marketer’s Crystal Ball
    • 00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

    LINKS AND RESOURCES:

    • PT on Telegram
    • Search for John Moran
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    45 min
  • Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

    Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script.

    Chapters:

    • 00:00:00 - Kickoff: Unconventional Wisdom Ahead
    • 00:02:23 - Therapy's Role: Navigating Personal and Professional Growth
    • 00:05:21 - Legacy & Laughter: The True Marks of Success
    • 00:07:25 - The Real Entrepreneurial Adventure: Beyond the Balance Sheets
    • 00:11:47 - Embracing the Chaos: How Unpredictability Fuels Innovation
    • 00:16:25 - Rethinking Morning Rituals: A Blueprint for the Day Ahead
    • 00:18:57 - Discovering Purpose in the Puzzle of Entrepreneurship
    • 00:22:23 - Why We Create: Tapping Into Our Innate Drive
    • 00:24:33 - Creativity: Not Just a Luxury, But a Necessity
    • 00:27:15 - Mastering the Art of Delegation for More Creative Freedom
    • 00:29:42 - The Secret to Turning Downtime Into Growth Time
    • 00:32:08 - Building a Support System for Entrepreneurial Success
    • 00:34:34 - The Power of Priorities: Work, Life, and Everything in Between
    • 00:37:50 - The Significance of Self-Care in Sustaining Success
    • 00:42:19 - Wrapping Up: Your Turn to Dive In

    LINKS AND RESOURCES:

    • My $100,000,000 Morning Routine
    • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    • Episode 506: How To Sell Your Business With Investment Banker Greg Smith
    • The Covey Time Management Matrix Explained
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    47 min
  • The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

    Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.

    Chapters:

    • 00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic
    • 00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit
    • 00:03:55 - Digital Marketing Maze: Navigating Complexity for Success
    • 00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync
    • 00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth
    • 00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency
    • 00:18:35 - Unified Incentives: Crafting Harmony Across Departments
    • 00:21:27 - Retention Mastery: Keeping Customers in the Long Run
    • 00:22:08 - Meet the Retention Specialist: Your Business's Best Friend
    • 00:24:11 - The Personal Touch: Revolutionizing Customer Retention
    • 00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers
    • 00:30:27 - Retention Systems: Building Effective Strategies for Loyalty
    • 00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business Excellence

    LINKS AND RESOURCES:

    • Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
    • Episode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
    • PT Telegram
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    41 min
  • Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers

    Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).

    With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!

    Chapters:

    • 00:00:00 - Setting the Stage: Meet the Voices Behind the Mics
    • 00:02:07 - Metrics Unmasked: Diving Deep Without the Deep End
    • 00:03:28 - NCAC Revealed: More Than Just Alphabet Soup
    • 00:05:18 - View-Through Conversions: Seeing Through the Marketing Mirage
    • 00:08:11 - The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball
    • 00:11:19 - Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data
    • 00:15:05 - Wicked Reports Unwrapped: Peeking Behind the Curtain of Data
    • 00:17:20 - Journey Mapping: Where Data Tells a Story
    • 00:19:45 - The Duel: NCAC vs. CAC in the Ultimate Showdown
    • 00:22:30 - Ad Platforms on Trial: Judging the Numbers
    • 00:25:15 - Tales of Triumph: When Data Leads to Victory
    • 00:28:37 - Peering Into the Crystal Ball: The Future of Attribution Analytics
    • 00:30:40 - The Final Bow: Leaving You Smarter and Ready for Action

    LINKS AND RESOURCES:

    • Wicked Reports
    • What are Facebook View-Through Conversions?
    • Scott Desgrosseilliers on LinkedIn
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Solutions 8 
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    34 min

About Perpetual Traffic

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Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

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