Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.

Chapters:

• 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
• 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
• 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
• 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
• 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
• 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
• 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
• 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
• 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
• 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
• 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
• 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
• 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
• 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
• 00:28:00 - The Conditional Logic Conundrum in Lead Generation
• 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
• 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
• 00:34:00 - Preparing for the Digital Marketing Revolution
• 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
• 00:38:00 - Exclusive Tips for Digital Marketing Gurus
• 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
• 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
• 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup

LINKS AND RESOURCES:

• Shops ads: Help boost your sales and ROAS on Facebook and Instagram
• Search Results for: Lauren Petrullo
• Search Results for: Kobi
• About instant forms
• How to create a lead ad from your Facebook Page
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://unbounce.com/pt/

https://www.activecampaign.com/

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

Chapters:

• 00:00:00 - Welcome to Google Ads Mastery with John Moran
• 00:02:00 - Dive into John's Unique Google Ads Strategy
• 00:04:14 - How to Build Unbreakable Customer Loyalty
• 00:08:03 - Repeat Business: The Google Ads Advantage
• 00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
• 00:12:54 - 3,162 SKUs: A Story of Exceptional Management
• 00:16:27 - E-Commerce Mastery: Engaging Your Audience
• 00:23:21 - Targeting Mastery: Precision Keyword Techniques
• 00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
• 00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
• 00:30:39 - Navigating Performance Max Challenges in Lead Gen
• 00:33:11 - Unorthodox Google Ads Strategies Revealed
• 00:34:50 - The Conversion Conundrum: Google Ads Insights
• 00:41:06 - Business Impact: Revolutionary Workflow Strategies
• 00:43:00 - Delivering Excellence: Beyond Skills and Service
• 00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

LINKS AND RESOURCES:

• John Moran on LinkedIn
• YOU vs GOOGLE
• Southwest Building Solutions
• John Moran on PT
• Travaloo
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://unbounce.com/pt/

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.activecampaign.com/

Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship between Google and Meta, offering insights on leveraging this dynamic for maximum impact. Whether you're in e-commerce or personal injury law, this episode is packed with actionable strategies to elevate your digital advertising game.

Chapters:

• 00:00:00 - Kickoff: You VS Google
• 00:02:29 - Community Wisdom: Unlocking Profitable Marketing Secrets
• 00:05:11 - Challenge Accepted: Transforming Marketing with Online Contests
• 00:10:07 - Challenge Dynamics: Ensuring Impactful Marketing Outcomes
• 00:21:01 - Precision Tracking: The Art of Manual Ad Analysis
• 00:24:44 - Targeting Mastery: Marketing Strategies for Post-Accident Scenarios
• 00:26:31 - Case Study Reveal: 50% Surge in Legal Case Signings
• 00:33:35 - Breakthrough Strategies: Skyrocketing Client Acquisition in Law
• 00:35:19 - Ad Spend Alchemy: Turning Budgets into Gold
• 00:38:04 - Facebook Deep Dive: Leveraging Analytics for Smarter Ads
• 00:46:30 - Niche Dominance: Winning in Personal Injury Marketing
• 00:51:04 - The Ultimate Playbook for Personal Injury Law Marketing Success

LINKS AND RESOURCES:

• We Paid HOW MUCH Per Click?! 😲
• You VS Google
• Episode 27: [PT] How to Get 315 Signed Personal Injury Law Cases in 4 Months with Google & Facebook
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://discover.taboola.com/realize-us/

Tier 11 Data Suite

https://unbounce.com/pt/

https://www.activecampaign.com/

Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light on the intricacies of Reddit's communities, the role of moderators, and effective advertising strategies. We discuss the untapped opportunities Reddit offers as a traffic source and the art of creating content that resonates with its diverse user base. He shares his insights for anyone looking to leverage Reddit's powerful network for business and community building.

Chapters:

• 00:00:00 - Welcome: Unveiling Reddit's Business Potential
• 00:01:40 - Spotlight: Local Phoenician and the World Series Buzz
• 00:07:55 - Engaging Effectively: Mastering Reddit's Community Dynamics
• 00:08:58 - Behind the Scenes: Reddit's Unique Anonymity and Content Quality
• 00:15:16 - Strategic Insights: Using Reddit for Business and Community Engagement
• 00:21:19 - Case Study: How Reddit Drives Headphone Sales
• 00:33:56 - Niche Success: Advanced Techniques for Community Engagement
• 00:36:47 - Reddit Ads: Crafting Targeted Campaigns for Maximum Impact
• 00:37:56 - Reddit and the Art of Retargeting: A Deep Dive
• 00:39:14 - Reddit Advertising 101: Strategies for Success in a Diverse Marketplace

LINKS AND RESOURCES:

• Reddit Ads
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://unbounce.com/pt/

Tier 11 Data Suite

https://www.activecampaign.com/

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

• 00:00:00 - Introducing The Customer Acquisition Show
• 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
• 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
• 00:10:52 - Google Ads and Black Friday: Navigating Success
• 00:12:40 - Black Friday Checklist: Key Preparations for Success
• 00:23:17 - Google Ads Revolutionizing Audience Identification
• 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
• 00:30:15 - The Evolution of Keywordless Campaigns
• 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
• 00:34:43 - Maximize Machine Performance With Precision
• 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
• 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

LINKS AND RESOURCES:

• Episode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz
• Episode 439: 8 Steps To Black Friday Success With Kobi Topaz
• Black Friday Prep for Google Ads: How to Maximize Your Marketing on Black Friday & Cyber Monday
• The Customer Acquisition Show
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

Tier 11 Data Suite

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

• 00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
• 00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
• 00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
• 00:11:57 - Identifying Sellable Assets Across Diverse Businesses
• 00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
• 00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
• 00:17:55 - The Significance of Transferable Contracts in Business Transactions
• 00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
• 00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
• 00:26:25 - Predictable Revenue and Adapting Business Offerings
• 00:31:47 - Becoming an Advisor for Sustainable Business Success
• 00:35:00 - Profitability and Growth Metrics in the Agency Business
• 00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
• 00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
• 00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

LINKS AND RESOURCES:

• LinkedIn
• Jason Swenk's Website
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

www.ActiveCampaign.com

https://unbounce.com/pt/

https://www.activecampaign.com/

We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.

Chapters:

• 00:00:00 - Important Tips for Media Buyers and Advertisers
• 00:01:15 - Insights into Optimizing Meta Advertising and Custom Events
• 00:04:46 - Regular Engagement and Feedback on YouTube Channel
• 00:06:10 - Optimizing Leads and Credit Reports with the Pixel
• 00:07:16 - Exploring Custom Events and Managing Event Selection in iOS
• 00:10:00 - Success with Click Bank and Shopify Despite iOS Changes
• 00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition
• 00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth
• 00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place
• 00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget
• 00:28:03 - Analysis of Customer Preferences and Marketing Strategies
• 00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan
• 00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads
• 00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms
• 00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity
• 00:43:24 - Importance of Monitoring and Utilizing User-generated Content in Branding

LINKS AND RESOURCES:

• Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott Desgrosseilliers
• About Advantage+ shopping campaigns
• Aspire IO
• Episode 532: Behind The Scenes Of Tier 11: Research, Insight, And Strategy
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://www.activecampaign.com/

https://www.activecampaign.com/

https://unbounce.com/pt/

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time.

Chapters:

• 00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes
• 00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights
• 00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing
• 00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled
• 00:12:54 - Unveiling the Truth Behind the Customer Journey Trap
• 00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form
• 00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories
• 00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories
• 00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories
• 00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success
• 00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy
• 00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement
• 00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTube

LINKS AND RESOURCES:

• Video Case Study
• Gary Vaynerchuck
• 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.ActiveCampaign.com

https://unbounce.com/pt/

https://discover.taboola.com/realize-us/

Tier 11 Data Suite

https://www.activecampaign.com/

Ralph and Kasim delve deep into the intricacies of business, from the art of evaluating copy to the power of surrounding oneself with the right minds. They share invaluable insights, including a game-changing method for assessing ideas and the potential pitfalls that can cost millions. As we navigate through real-life experiences, strategies, and revelations, listeners will uncover the secrets to mastering business and the essence of smart networking. Dive in for a transformative journey that promises to reshape your business perspective.

Chapters:

• 00:00:00 - Strategic Lead Generation: Elevating Business Success
• 00:03:08 - Mastering Networking: Strategies for Introverted Marketers
• 00:04:17 - Collaborative Innovations: The Role of Community and Accountability
• 00:08:57 - Specializing for Success: The Value of Niche Marketing
• 00:11:21 - Excellence in Digital Marketing: Our Ascendancy to Global Leadership
• 00:12:51 - The Financial Edge: Harnessing Passive Income for Stability
• 00:17:25 - Digital Marketing Evolution: Lessons from Costly Oversights
• 00:20:01 - Power Connections: Effective Networking for the Modern CMO
• 00:21:26 - Boundary-Pushing Insights: Where Inspiration Meets Strategy
• 00:25:30 - Building Marketing Communities: Aligning with the Right Minds for Growth
• 00:28:22 - Elevate Our Voice: A Plea for Podcast Feedback and Ratings

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://www.activecampaign.com/

https://unbounce.com/pt/

Tier 11 Data Suite

https://discover.taboola.com/realize-us/

We dive deep into the transformative world of digital advertising, from the explosive potential of Reels to the art of creating 'tentpole moments' akin to Super Bowl ads. Ralph and Kasim discuss the landscape of branding, emphasizing the importance of micro moments and the long game strategy. With insights into Meta's vision for video advertising and the power of creator content on platforms like Instagram, they share information for anyone looking to understand and harness the power of modern-day branding and advertising.

Chapters:

• 00:00:00 - Unveiling the Future of Branding: Meta Brand Summit Insights
• 00:03:00 - Meta's Vision: Video's Central Role in Modern Advertising
• 00:06:59 - Decoding Meta's Influence: The Game-Changing Power of Video Content
• 00:09:46 - Creator Content: Measuring Impact and Realizing ROI Potential
• 00:12:30 - Advanced Techniques: Determining Creator Value and ROI Metrics
• 00:15:45 - Client Retention Tactics: Navigating Attribution Windows in Digital Advertising
• 00:19:25 - Elevating Brand Presence: Understanding 'Tentpole Moments'
• 00:23:40 - Long-Term Branding: Harnessing Micro-Moments for Lasting Impact
• 00:28:00 - Deep Dive: Effective Branding Strategies and Transformative Outcomes
• 00:33:00 - Essential Tools: Top Resources for Cutting-Edge Advertisers
• 00:38:00 - Expanding Your Knowledge: Discovering the Customer Acquisition Show & Parting Thoughts

LINKS AND RESOURCES:

• Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
• Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
• Professor Byron Sharp
• How Brands Grow by Byron Sharp
• Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
• Episode 530: 5 Takeaways From The Meta Agency Performance Summit
• Creator Marketplace
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://discover.taboola.com/realize-us/

https://unbounce.com/pt/

https://www.activecampaign.com/

www.ActiveCampaign.com

Tier 11 Data Suite