Perpetual Traffic

Should you turn off high-performing ads just because the target holiday has passed? 

On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.

Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

IN THIS EPISODE, YOU'LL LEARN:

• Preparing for Black Friday, Cyber Monday 
• Benefits of Ad campaign diversifications 
• Why BFCM is a land grab for new customers
• How to successfully leverage "Last Chance" Ads
• Why you should never turn off a high-performing ad
• Dos and Don'ts of running BFCM ads on Google vs. Meta
• Budget recommendations for BFCM ads
• What to do when your campaigns fail to drive intended results

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Kobi's LinkedIn
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?

On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts. 

Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year. 

IN THIS EPISODE, YOU'LL LEARN:

• Preparing for Black Friday, Cyber Monday 
• Tips for BFCM discounting
• This week's nugget: How to slaughter your competition this Black Friday
• How to create irresistible BFCM offers
• Creating offers for both acquisition and retention
• Why BFCM is a land grab for new customers
• Technical aspects of running Black Friday ad campaigns
• How video view campaigns negate the impact of iOS14
• Early bird guide to Black Friday

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Kobi's LinkedIn
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? 

On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.

Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.

IN THIS EPISODE, YOU'LL LEARN: 

• The customer acquisition amplification framework
• How to fix your messaging with the Creative Lab 
• Analyze your ads for performance and results
• The role of emotion in advertising
• What is conversion architecture?
• Why value-first marketing is so effective 
• How to align your ads with your marketing funnel

Links and Resources:

• Breakthrough Advertising by Eugene M. Schwartz
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.  

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.

Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.  

IN THIS EPISODE, YOU'LL LEARN:

• How to prepare for Black Friday (BF) and Cyber Monday (CM)
• Testing ads for the holiday months
• Using TikTok for BF Prospecting
• The best time to launch a Black Friday marketing campaign
• Marketers are shooting themselves in the foot with early Black Friday deals
• Are Black Friday deals still effective?
• Marketers need to stop creating a false sense of scarcity with their products
• Dealing with attribution on TikTok 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Thesocialsavannah.com
• Savannah's TikTok Ads course
• Savannah's YouTube Channel
• Connect with Savannah via Twitter 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. 

Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. 

Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.

IN THIS EPISODE, YOU'LL LEARN:

• How to prepare for Black Friday (BF) and Cyber Monday (CM)
• Using TikTok for BF Prospecting
• The best time to launch a Black Friday marketing campaign
• Why Meta sites are exceptional for running BF and CM retargeting campaigns
• The future of holiday marketing
• Are Black Friday deals still effective?
• Why Google rarely drives results for BF and CM 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Thesocialsavannah.com
• Savannah's YouTube Channel
• Connect with Savannah via Twitter
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

What is a "pixel-less" ad campaign?

On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.

Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook. 

IN THIS EPISODE, YOU'LL LEARN: 

• The "pixel-less" ad campaign 
• This week's nugget: How to use Facebook's built-in reporting tool
• The loss of data as a result of the iOS 14 update 
• A content-first approach to marketing
• Why you need to stop taking people out of Facebook
• The best way to learn about ads: spend your own money on ads
• How to consistently feed the algorithm with good data
• Depesh's definition of a good ad

Links and Resources:

• Smcommerce.com
• Depeshmandalia.com
• Connect with Depesh on LinkedIn
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Tier 11 Data Suite

What type of content performs well on TikTok?

On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day. 

Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.

IN THIS EPISODE, YOU'LL LEARN: 

• Why TikTok is perfect for artists
• How to blow up on TikTok
• Impact of combining paid and organic content
• Taking advantage of TikTok's instant page
• Unique content ideas that work every time
• The benefits of creating really good content on TikTok
• What to do when campaigns are not driving intended results

Links and Resources:

• Themoxigroup.com
• Dana's email - [email protected]
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

What exactly makes TikTok perfect for artists?

On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients. 

Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.

IN THIS EPISODE, YOU'LL LEARN: 

• Why TikTok is perfect for artists
• This week's nugget: How to use TikTok hashtags to grow your reach
• How to promote your music on TikTok
• Why consistency is the key to TikTok success
• Understanding TikTok ad targeting dos and don'ts
• How to use TikTok's Instant Page

Links and Resources:

• Themoxigroup.com
• Dana's email - [email protected]
• Geniusurl.com
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Want to know how to build an exciting personal brand in a few easy, actionable steps?

On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. 

Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.

Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. 

IN THIS EPISODE, YOU'LL LEARN: 

• How the Duck Dynasty was born
• The role of authenticity in personal branding
• Willie's biggest successes and failures 
• Why you need to embrace the possibility of failure
• Ways to invite opportunities into your life
• How to differentiate yourself in a competitive market
• Side note: how to raise your kids the right way

Links and Resources:

• Duckcommander.com
• Buckcommander.com
• Book - American Entrepreneur
• Connect with Willie on Instagram 
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?

On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.

Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.

IN THIS EPISODE, YOU'LL LEARN: 

• What it's like running multiple businesses
• This week's nugget: Get into every interaction with a helping mindset
• Why you need to have the right people in the right roles
• How to lead with humility and still communicate clear expectations
• The downside of being a celebrity
• The future of streaming and the rise of on-demand video
• How to choose the right opportunities for your brand

Links and Resources:

• Duckcommander.com
• Buckcommander.com
• Connect with Willie on Instagram 
• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/