Perpetual Traffic

On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within your organization, and giving employees the opportunity to excel beyond their job descriptions. The hosts also share insights on how to manage emails effectively, with a particular focus on the use of tools like ST box to keep emails at 10% or less of an executive assistant's job. And, they emphasize the importance of hiring individuals who are smarter than yourself, in order to build great organizations. Tune in for a wealth of valuable insights on building a high-performing team and creating a culture of excellence.

IN THIS EPISODE, YOU'LL LEARN:

• Acquiring Leads and Sales Through Paid Traffic: Strategies for Perpetual Traffic
• Avoiding Mistakes: Automation and Delegation for Entrepreneurs
• The Advantages and Challenges of Hiring an Executive Assistant
• Maximizing Efficiency with Low Volume, Low Worth Tasks
• Taking Steps to Success: Leveraging a Virtual Assistant
• Reaping Rewards by Releasing Control: The Benefits of Asking for Help
• Empowering Greatness: Giving People the Opportunity to Excel
• Going Above and Beyond in Business and Life: The Advantages of Exceeding Expectations
• Avoiding Conflict in Annual Reviews: Strategies for a Satisfying Outcome
• Breaking the Silence: Angela's Story of Overcoming Suffering in the Workplace
• Creating a Positive Work Culture: The Right Way to Do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? 

On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. 

Tune in to hear the specifics of what Kasim and his team did to drive such crazy results, game-changing solutions to help you close more quality leads, and some of the common problems plaguing brick-and-mortar businesses. 

IN THIS EPISODE, YOU'LL LEARN:

• How to get the most out of testimonial mashup videos
• What are click-to-call ads?
• How to win the first contact with a potential client
• Campaign compliance mistakes to avoid in the health and wellness space
• Ways to target customers from a socioeconomic lens  
• Why you should never turn off high-performing Google ads
• The benefits of diversifying your video ads 
• How to choose a digital marketing agency for your business 

Links and Resources:

• Customer Acquisition Show 
• Solutions 8 on YouTube
• Ralph's LinkedIn
• Kasim's Twitter

Download the FREE Google Ads Marketing Tips for Chiropractors HERE 

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cycles. And don't miss the exclusive promotion we'll be offering at the end to help drive even more results for your company.

IN THIS EPISODE, YOU'LL LEARN: 

• 00:00:00 Introduction to Perpetual Traffic
• 00:04:55 Examining the Benefits of an Instant Experience for Higher-Price Purchases
• 00:08:01 The Importance of Having a High-Quality Product for Customer Acquisition
• 00:12:35 Testing Traffic to Increase Conversion Actions and Improve Lead Quality
• 00:17:02 Balancing Lead Generation and Retaining Buyer Engagement
• 00:23:12 Action Plan for Offers: A Discussion
• 00:24:38 Investigating Wellness Solutions through Split Testing
• 00:28:40 Analyzing a Pool Cleaning Problem: A Costly Solution
• 00:30:33 Talking to the Doctor: A Necessity for Those with Health Issues

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

You know that building your Instagram following will help your business, but how does advertising really work on this platform?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.

Listen in to see whether or not conversion lead ads are the right fit for your business.

IN THIS EPISODE YOU’LL LEARN:

• The big difference between lead gen ads and conversion lead ads
• How to get more qualified leads on Instagram (and what it will cost you)
• Why conversion leads ads might not be right for your business
• Some bad news about organic reach on IG and what you can do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

IN THIS EPISODE YOU’LL LEARN:

• How to best utilize the Facebook Ads library and TikTok Creative Center
• Why you need to immediately build a one-question post-purchase survey
• Which easily-replicable TikTok formulas have worked best across all brands
• Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• thesocialsavannah.com
• Follow Savannah on Twitter (and follow the 150 marketers she follows)
• Follow Savannah on IG
• Episode 306: Snapchat and TikTok Advertising
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should embrace multi-channel marketing strategies that include both organic and paid content. Finally, influencer marketing, content creators and user generated content (UGC) should be utilized to create powerful video testimonials that will help build trust with potential customers.

IN THIS EPISODE, YOU'LL LEARN: 

• Predictions For Business Growth In 2023
• The Customer Acquisition Show: Rave Reviews And Free Resources
• Exploring Ai: Beyond The Terminator
• Marketers Need To Branch Out Beyond Facebook And Google
• Content Creation With Spokesperson And UGC For Success Stories

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.

On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?

Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.

IN THIS EPISODE, YOU'LL LEARN: 

• The CaAMP framework and why it's so effective
• Always give your customers reasons and opportunities to buy
• The psychology of buying has remained consistent since the 1960s 
• Understanding the core aspects of the traffic harmonizer
• Conversation architecture and after-the-click optimization
• Why every good offer has a shelf life
• What is the creative lab?
• The number of times you should 'touch' a prospect

Links and Resources:

Customer Acquisition Show 

Ralph's LinkedIn

Tom's LinkedIn

Customer Acquisition Amplification

Book - Breakthrough Advertising

OUR PARTNERS:

• 7 Levels of Scale Workbook
• Find out your Leadership Trust Score at Ready to Lead.
• Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?

On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.

Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.

IN THIS EPISODE, YOU'LL LEARN: 

• The 5 levels of customer awareness
• This week's nugget: The love sandwich and the power of testimonial videos
• The fundamentals of the CaAMP framework
• How the CaAMP framework was born
• Why organic and paid search should always work together
• How many times should you 'touch' a prospect?
• The continual evolution of the CaAMP framework
• Building your marketing campaigns around the levels of customer awareness 

Links and Resources:

• Customer Acquisition Show 
• Ralph's LinkedIn
• Tom's LinkedIn
• Customer Acquisition Amplification
• Book - Breakthrough Advertising
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?

On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.

Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. 

IN THIS EPISODE, YOU'LL LEARN:

• Give your ad campaigns enough time and money
• Ways to test your offer before running paid ads
• Why paid ads are a luxury of scale
• Consumers want to see ads next to valuable content
• The most common mistake people make with ecommerce advertising
• Will Google successfully navigate Web 3?
• The power of pairing "broad match" with Smart Bidding
• Traffic 101: Never turn off a successful ad campaign 

Links and Resources:

• Customer Acquisition Show 
• Solutions 8 on YouTube
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?

On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.

Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. 

IN THIS EPISODE, YOU'LL LEARN:

• How to get video ad views at $1 per view 
• This week's nugget: In-app audiences are worth their weight in gold
• The foundation of Dennis Yu's content factory framework
• Why you should never ask for the sale on the first touch
• Grow your Smart Bidding campaigns with broad match
• Never try to compete with the Google algorithm
• What are maximized conversions?
• The only time business owners should consider hiring an agency

Links and Resources:

• Customer Acquisition Show 
• Solutions 8 on YouTube
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/