Perpetual Traffic

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You'll Learn:

• 00:00:00 Learning New Words: A Journey Through The Pages
• 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
• 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
• 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
• 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
• 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
• 00:15:15 Challenging Business Models: The Power Of A Father's Words
• 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
• 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
• 00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
• 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
• 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
• 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
• 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
• 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!

Topics Covered:

• 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires
• 00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions
• 00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance
• 00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success
• 00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions
• 00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy Lawns

Links and Resources:

• Tiereleven.com
• Get your queries answered here: [email protected]
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!

In This Episode, You'll Learn:

• 00:00:00 Unlocking The Potential of SEO with Michael Cottam
• 00:06:06 Exploring The Frontier of Conversational Search Engines
• 00:08:32 The Difference Between Deep & Surface Level Content
• 00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
• 00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
• 00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
• 00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
• 00:26:10 Building Authority Over Time: A Decade of Content Creation
• 00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
• 00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
• 00:34:09 Facebook's Benefits & Challenges: A Closer Look
• 00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
• 00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
• 00:41:41 Google's Link Spam Detection: Navigating the System
• 00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
• 00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
• 00:50:58 SEO Table Stakes: On-page Optimization Techniques
• 00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
• 00:57:14 Keywords & Content: A Perfect Match for SEO Success

Links and Resources:

• Michael Cottam Website
• Michael Cottam LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!

In This Episode, You'll Learn:

• 00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency
• 00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures
• 00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"
• 00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance
• 00:10:13 - People Power: The Critical Role of Human Capital in Business
• 00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success
• 00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business
• 00:17:55 - Protecting Your Interests: The Vitality of Written Agreements
• 00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success
• 00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities
• 00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome
• 00:28:20 - Maximizing Profits through Recurring Revenue Models
• 00:31:30 - Achieving Financial Freedom: Innovative Money Strategies
• 00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran
• 00:36:08 - Serving with Compassion: Building Love into Life

Links and Resources:

• Watch Kasim Here
• Tiereleven.com
• Get your queries answered here: [email protected]
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:

In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.

The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.

IN THIS EPISODE, YOU'LL LEARN:

• The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case Study
• Innovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law Firm
• Transforming Legal Marketing: The Digital Marketing Strategy of Mike Morris
• Helping Those in Need: The Power of Insurance Companies in Legal Assistance
• Reaching Frustrated Consumers: A Website Solution for Lawyers
• Putting Yourself in the Client's Shoes: The Key to Success for Personal Injury Lawyers
• Dominating the Market: The Benefits of Saturating the Personal Injury Law Market
• Mobile-First: A Different Experience for Personal Injury Law Firms on Mobile Devices
• Focusing on the End Goal: Mike Morris' Advice for Success
• The Power of Language and Targeting in Personal Injury Law Firms
• The Formula for Successful Case Outcomes: Analyzing Key Factors
• Measuring Success: Understanding Conversion Tracking for Lead Generation in Law Firms
• The Importance of Offline Conversions for Law Firms
• The Long-Term Play: Setting up a Personal Injury Law Practice for Success
• Reaching Your Ideal Client: Using Avatars, Platforms, and Offline Conversions
• Effective Marketing: Using Meta Ads to Reach the Right Audience
• Trustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count On
• A Mutual Benefit: The Agency Game, A Two-Way Street
• Optimizing for Online Success: Improving On-Page SEO for Law Firm Landing Pages

Links and Resources:

• Mike Morse Law Firm: Case Study
• Tiereleven.com
• Get your queries answered here: [email protected]
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 - Discovering AI & ML(Machine Learning)
• 00:02:16 - Navigating AI Interactions: The Importance of Governance
• 00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality
• 00:07:44 - How AI is Transforming the Workforce
• 00:09:53 - Is AI Replacing Human Jobs? The Future of Work
• 00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for Mediation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• 75 Tools for AI
• Tier 11
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.

Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department
• 00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising
• 00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees
• 00:11:36 - The Power of Timing: You Don't Have to be First to Succeed
• 00:13:49 - Navigating the Midst of AI-Powered Image Creation
• 00:16:05 - Streamlining for Success: The Impact of Efficiency on Artisans and Assembly Lines
• 00:20:45 - The Mysterious Side of AI: Understanding the Role of AI as a Black Box
• 00:22:43 - The Human Touch in Business: How AI Enhances Impact by Valuing People
• 00:27:06 - Defining the Differences: AI vs. Automation - Understanding What Should Be versus What Is
• 00:28:22 - The Benefits of Smart Automation: Understanding the Distinction between AI and Automation
• 00:31:35 - The Advantages of "Lazy" AI Parenting: Leveraging AI for Better Parenting
• 00:32:59 - Collaborative Intelligence: Learning from Shared ChatGPT Accounts
• 00:35:45 - The Future of Work: Exploring the Implications of AI on Human Employment

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• 75 Tools for AI
• Tier 11
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study
• 00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research
• 00:09:18 - Navigating Financial Relief After a Car Accident
• 00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing
• 00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies
• 00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover
• 00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion
• 00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident
• 00:27:12 - Boosting Conversion Rates: The Power of Version B
• 00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases
• 00:31:43 - The High Cost of Competing in the Digital Marketplace
• 00:36:09 - Exploring the World of Personal Injury Law and Franchising
• 00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market
• 00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May Vary

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Mike Morse Law Firm
• Tier 11
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution
• 00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story
• 00:03:45 - Maximizing Your Content Creation Efforts with Content Fries
• 00:05:34 - Content Fries: The Limited Editor for Social Media Success
• 00:09:02 - The Benefits of Chopping Up Video Content for Social Channels
• 00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries
• 00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective
• 00:20:47 - Leveraging Google Platforms for Personal Injury Cases
• 00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers
• 00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup
• 00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment
• 00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding
• 00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance
• 00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads
• 00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance
• 00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads
• 00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve Success

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Mike Morse Law Firm
• Tier 11
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE YOU WILL LEARN:

• Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
• Giving small creators a competitive edge with copywriting automation
• Gaining perspective through feedback and iteration
• The potential of AI for automating instructions and scripts
• Similar inputs leading to similar outputs in copyrighting
• Using a personal VA to automate tedious tasks
• Google's AI projects and their role in simplifying search
• Success with chat: no engineering skills required
• Automating small tasks with local storage
• Embracing new technology like Google's Ad Platform and AI capabilities
• Accepting complexity and preparing for change
• Boosting productivity through human innovation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter
• Tom's LinkedIn
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/