Perpetual Traffic

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.

In This Episode, You'll Learn:

• 00:00:00 Perpetual Traffic: Marketing Insights and Strategies
• 00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
• 00:07:44 The Importance of Timely Decision-making and Saying No in Sales
• 00:11:14 The Fast-paced and Self-serving Nature of Marketing
• 00:13:28 Balancing Information and Interaction in Presentations
• 00:17:27 Mismatched Values between Entrepreneurs and Their Audience
• 00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
• 00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
• 00:26:59 Limitations of Schema in Marketing and Design
• 00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
• 00:32:47 Using Fear as an Advantage in Marketing
• 00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
• 00:38:36 Importance of Properly Set up Insights and Transition Options
• 00:40:06 Catastrophic Error of Ending Webinars on Price

Connect with Jason Fladlien:

• YouTube
• TikTok
• LinkedIn
• One to Many: The Secret to Webinar Success
• Driven Mastermind

LINKS AND RESOURCES:

• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

In This Episode, You'll Learn:

• 00:00:00 Engaged founder provides exceptional customer support after years
• 00:01:38 Co-founder discusses high level and conceptual ideas
• 00:04:39 Improve customer service with text messages
• 00:07:20 Software company proves concept with 500k businesses and 1 million users
• 00:08:38 Importance of tracking business interactions online
• 00:12:14 Increase conversion rates in marketing with binary options
• 00:14:39 Legal compliance advice for business owners
• 00:17:00 Automate to speed up lead generation and avoid client data requests
• 00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
• 00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
• 00:29:25 The complexity of technology and the need for expertise
• 00:33:25 Impact of technology on ideation and job replacement
• 00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:

• GoHighLevel
• Shaun Clark on LinkedIn
• PT Episode 325

LINKS AND RESOURCES:

• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.

In This Episode, You'll Learn:

• 00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)
• 00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate
• 00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms
• 00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms
• 00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page
• 00:23:57 Effective Tips for Pop-ups: Using a Delay
• 00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites
• 00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping
• 00:37:18 Effective Call-to-Action for Losing Weight in 30 Days
• 00:42:13 Improving Website Conversion Rates through Avatar Optimization

Resources Mentioned In Episode:

• Tier 11 Growth Plan
• Lucky Orange
• Mouse Flow
• Hotjar
• Stamped IO
• Optinmonster
• Unbounce
• Cart Abandonment Rate Statistics
• Facebook Ad Benchmarks
• Countdown Timer Examples
• Powr Countdown Timer

LINKS AND RESOURCES:

• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!

In This Episode, You'll Learn:

• 00:00:00 - Warm Greeting and Positive Response
• 00:02:50 - Efficient Formatting of Names and Numbers with GPT
• 00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration
• 00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study
• 00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals
• 00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions
• 00:20:33 - Identifying Google Campaigns Built by Facebook Experts
• 00:21:47 - Three Distinct Real Estate Market Avatars Identified
• 00:24:18 - Message Importance in Facebook Advertising
• 00:28:12 - Success through Simplification: Going Back to Basics in Marketing

LINKS AND RESOURCES:

• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? 

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

• How the full funnel marketing approach is built into the fabric of Google’s advertising 
• What Google does with the goal, audiences, and assets you give them 
• Why it’s counterproductive to dictate location to Google
• How Google Performance Max builds awareness 

LINKS AND RESOURCES:

• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.

In This Episode, You'll Learn:

• 00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic
• 00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business
• 00:06:01 - Authentic Social Media Presence Praised
• 00:10:50 - From Hustling To Success In Real Estate Sales
• 00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence
• 00:15:46 - Using Jarvis To Create Viral Content
• 00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands
• 00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate
• 00:26:30 - Frustration With Local Real Estate Marketing In Small Towns
• 00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content
• 00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter
• 00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production
• 00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate Agents

Connect with Suneet Agarwal:

• LinkedIn
• Facebook
• Instagram
• Big Lock Reality
• Blog

Links And Resources:

• Pictory AI
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

In This Episode, You'll Learn:

• 00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time
• 00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth
• 00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success
• 00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert
• 00:13:50 - Customer Acquisition: The Lifeblood Of Your Business
• 00:16:51 - The True Cost Of Marketing: Beyond Ad Spend
• 00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation
• 00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business Owners

Links and Resources:

• Three ways to grow your business - Jay Abraham
• The Top 3 Most Important Business Numbers YouTube Video
• The Law of Inverse Profitability™ YouTube Video
• Episode 106: How Much Can You Afford to Pay to Acquire a Customer?
• Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 How To Strike Gold With Niche Marketing
• 00:03:08 My Battle Cry: The Riches Of Niche Marketing
• 00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits
• 00:07:12 Podcasting For Business: Building Momentum Through Quality Content
• 00:08:51 Networking Gold: The Benefits of Podcasting
• 00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google
• 00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book
• 00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing
• 00:21:52 Paid Traffic And Social Ads: Understanding The Basics
• 00:23:43 Creating A Checklist For Driving Traffic To Your Website

Links and Resources:

• Perry Belcher Website
• Solutions 8 Checklist
• PT - How to use ChatGPT to Rank #1 on Google
• Hector Santiesteban on LinkedIn
• The Tim Ferris Show - Naval Ravikant
• Virtual Boss
• The 7 Critical Principles of Effective Digital Marketing
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!

IN THIS EPISODE, YOU'LL LEARN:

• 00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today
• 00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success
• 00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources
• 00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?
• 00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away
• 00:11:42 Understanding The Difference Between Affiliate And Referral Software
• 00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits
• 00:17:17 Community Building: Insights From Masterminds
• 00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story
• 00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success
• 00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher
• 00:33:10 Friendly Competition: Joe And Me At Genius Network
• 00:39:59 The Internet's Unexpected Support For Entrepreneurs
• 00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network
• 00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice
• 00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List
• 00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building
• 00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And Insights

Links and Resources:

• Perry Belcher Website
• Solutions 8 Checklist
• PT - How to use ChatGPT to Rank #1 on Google
• Hector Santiesteban on LinkedIn
• The Tim Ferris Show - Naval Ravikant
• Virtual Boss
• The 7 Critical Principles of Effective Digital Marketing
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You'll Learn:

• 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
• 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
• 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
• 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
• 00:12:09 Google Vs Apple: The Battle For Digital Privacy
• 00:13:53 The Key To Successful Sales: Tracking The Right Data
• 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
• 00:19:01 Building Your Business: The Benefits Of Attribution
• 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
• 00:23:03 The Truth About Magic Pills And Seasonal Businesses
• 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
• 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
• 00:31:41 Practical Issues With Tracking View-Through Conversions
• 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
• 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
• 00:41:49 Holding Attribution Software Accountable With CRM Data
• 00:43:41 Entrepreneurship Challenges: Making The Right Moves
• 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
• 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
• 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

Fun Links:

• Ben Affleck's Dunkin' Super Bowl
• Boston Accent Trailer - Late Night with Seth Meyers
• Dunkin Donuts - SNL

Links and Resources:

• Wicked Reports - Funnel Vision(Screen Shots)
• Scott Desgrosseilliers on LinkedIn
• Wicked Reports
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT