Perpetual Traffic

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?

On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike. 

The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and well. However, we may need to reshape our expectations and acknowledge that the easy days of running Facebook ads are long gone. But here’s the thing; if you think Facebook is not good for advertising in 2022, it's probably because you're not measuring correctly.

Listen in for an insightful conversation as Ralph and Kasim reveal the real reason Facebook ads have stopped working for most marketers, and what you can do about it.

IN THIS EPISODE, YOU'LL LEARN:

• Is Facebook advertising really dead?
• Why Facebook traffic might be more valuable than it's ever been
• The future of Facebook advertising
• Why you need to invest in your ability to track your advertising campaigns
• How and why to split-test Facebook ads
• A looming recession's potential impact on advertising
• Augmented versus virtual reality: Where does the future lie?
• Why you need to track and measure everything on Facebook ads

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Test Everything. Get Conversion Optimization Superpowers. Make More Money.

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!

Conversion Fanatics

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?

On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates. 

About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can exert massive influence by controlling how people use the internet — and charge money for traffic however they please.

Like any monopoly, Kasim believes it's high times the government regulated them and created an ecosystem that allows other marketing mechanisms to compete. 

Listen in as Kasim dissects how Google's monopoly is hurting advertising and how The U.S. Justice Department can confront Google's position as the unchallenged giant on the internet. 

IN THIS EPISODE YOU'LL LEARN:

• How Google's monopoly is hurting advertising
• Google's dominance in the advertising space
• The U.S. Department of Justice's role in squashing Google's dominance
• Ad rank threshold and what that means
• Google's tainted Ads pricing framework
• Why Google ads can and will exceed your daily set budget
• Why the traffic auction format is an interesting counter to Google's monopoly

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Did you know that a percentage of your ad budget is lost to click fraud?

On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.

You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans clicking ads and signing up for newsletters. 

Tune in to learn how click farms are wasting your ad budget and what you can do to block fraudulent traffic and keep your website safe from invalid traffic activity.  

• What are click farms?
• How can you detect click fraud? 
• What we know about click fraud and what you can do about them
• Why eCommerce is immune to click fraud
• Simple ways to build conditional logic in your online forms
• How to prevent fraudulent traffic from converting into leads
• Why do businesses use click farms?
• How to spot fraudulent traffic on your site

• Get a Free Month of Blogs from BKA Content
• Acquire, Engage, Expand, Reactivate - GetEmails
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!!

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.

On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn. 

Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south. 

Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose. 

• What is a recession, and can it be a good thing for the economy?
• Is the recession coming, or we're already in one?
• What marketers can do to cushion themselves against a recession
• How to reposition your brand to take advantage of a market downturn
• The benefits of always having an emergency fund
• Why you need to bolster existing client relationships during a recession
• How ramping up your marketing may help you survive a recession

Solutions8 on YouTube

Dennis-yu.com

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.

You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-...

• Get a Free Month of Blogs from BKA Content
• Acquire, Engage, Expand, Reactivate - GetEmails
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Listen in to hear Ralph and Kasim's favorite tools to use in their business!

• Get a Free Month of Blogs from BKA Content
• Acquire, Engage, Expand, Reactivate - GetEmails
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.

• Get a Free Month of Blogs from BKA Content
• Acquire, Engage, Expand, Reactivate - GetEmails
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Tier 11 Data Suite

www.AdRoll.com/PT

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop
• Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

Tier 11 Data Suite