Perpetual Traffic

Are you getting similar results with every ad campaign even when you try to switch things up? 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.

Listen in for some knowledge bombs you can apply to your ad campaigns today.

IN THIS EPISODE YOU’LL LEARN:

• Why transformational story video ads work better than anything else on Facebook 
• Where the most helpful avatar data comes from (and how to get it) 
• What you should know about cheap leads, good leads, and impulse leads
• How to make sure the attribution model on the platform matches the actual numbers 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Ian Garlic
• Northbeam
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good. 

On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage.

Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic.

IN THIS EPISODE YOU’LL LEARN:

• The biggest thing Kasim has gotten from War Room this year 
• How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration 
• Why Google is still protecting some videos from ads in 2022
• Why Kasim’s ad doesn’t qualify as “interruption marketing” 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• War Room Mastermind
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges? 

Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales.

Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing. 

IN THIS EPISODE YOU’LL LEARN:

• Why IG ads didn’t work for Ralph’s agency at first (and why they do now) 
• How technology fits into the future of creative in this ecosystem 
• The easiest way for a business to get started with advertising on Meta
• 2 things humans still do better than technology 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Meta Business, Innovation, and Technology podcast
• Tier 11
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? 

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

• How the full funnel marketing approach is built into the fabric of Google’s advertising 
• What Google does with the goal, audiences, and assets you give them 
• Why it’s counterproductive to dictate location to Google
• How Google Performance Max builds awareness 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.

Listen in for some practical advice on building systems that work and hiring the right people for each and every job.

IN THIS EPISODE YOU’LL LEARN:

• Shaina’s step-by-step hiring process (and how she weeds people out) 
• What’s included in the video they require all potential hires to make
• Which job listing platform works best (and which one to avoid)
• Pros and cons of hiring talent from overseas (and how to pay fairly) 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• ShainaWeisinger.com
• Indeed
• Repurpose House
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”

Listen in as he walks us through the powerful skill of measurement—simple step by simple step.

IN THIS EPISODE YOU’LL LEARN:

• How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)
• 3 free (and powerful) Google tools (and how/when to use them)
• Why customer journeys aren’t one-size-fits-all (and how to choose the right one)
• How learning measurement can keep you out of jail (literally)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• FREE Measurement Toolbox from MeasurementMarketing.io
• Free Measurement Training on YouTube
• MeasurementMarketing.io
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Ep. 376 (all about CAPI Gateway)
• Antifragile (book by Nassim Nicholas Taleb)
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

The only thing worse than not knowing how you failed is not knowing how you succeeded. 

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.

Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.

IN THIS EPISODE YOU’LL LEARN:

• What you need to know about modeling attribution on Facebook and Google
• How to work with measurement in a company culture 
• How to take clients from awareness to engagement to completion to measurement
• Where to get free measurement training 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• FREE Measurement Toolbox from MeasurementMarketing.io
• Free Measurement Training on YouTube
• MeasurementMarketing.io
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.

Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.

IN THIS EPISODE YOU’LL LEARN:

• How to create implied endorsement from respected names in your industry
• Which platforms Dennis posts his video on (and where it does best)
• How social signals impact search results (and how to maximize SEO) 
• Which social media platform algorithm is working incredible magic right now 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• $650 discount to AdWorld (May 2-3, 2022)
• dennis-yu.com
• Blitz Metrics
• Connect with Dennis on LinkedIn
• [email protected] (Dennis answers his own email)
• See the video Dennis made during the show
• Descript (video-editing software) & Studio Sound
• Zoom & Loom
• Get a VA in the Philippines
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.

Listen in for some powerful strategies that could literally change the way you do marketing. 

IN THIS EPISODE YOU’LL LEARN:

• Tips for creating 15-second and 1-minute video clips you can use forever 
• Cheap/free tools that make content creation/editing a piece of cake 
• Dennis’s trick for getting your dream clients to reach out to you
• Ideas for using everyday content in extraordinary ways 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• $650 discount to AdWorld (May 2-3, 2022)
• dennis-yu.com
• Blitz Metrics
• Connect with Dennis on LinkedIn
• [email protected] (Dennis answers his own email)
• Descript (video-editing software)
• Jasper (AI copywriter)
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? 

On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”

Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.

IN THIS EPISODE YOU’LL LEARN:

• How to use a proven, formulaic system for approaching cold traffic on Facebook
• Why (and how) the diagnose-prescribe-implement-iterate model works
• Ways to determine which asset in the 5-level system to use first
• How to build a bridge for the customer between the before and after state 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Tier 11 (see Customer Acquisition Amplification graphic on homepage)
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/