Perpetual Traffic

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more. 

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.”

Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.

IN THIS EPISODE YOU’LL LEARN:

• What it means for your campaign to have truly unlimited asset groups
• How to manipulate the types of leads created in Performance Max
• What you get in your weekly Trends Analysis update (and how to read it)
• Everything you need to know about search categories and audience segmentation 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.

Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.

IN THIS EPISODE YOU’LL LEARN:

• 3 factors to consider when choosing a video to put paid ads behind
• How and why to optimize your YouTube videos for retention (not leads/sales)
• What formula works best for thumbnails
• Why the 90-second mark and 7-minute mark are so important 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tom’s Special Offer for PT Listeners
• Viewability (Tom’s company)
• TomBreeze.com
• Ep. 24: 4 P’s of YouTube Advertising (Part 1) 
• Kasim with his coach Uzair on YouTube 
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

• OUR PARTNERS:Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

IN THIS EPISODE YOU’LL LEARN:

• Why only 4% of LinkedIn users are actually posting and how that works in your favor 
• How comments, likes, and shares affect LinkedIn’s algorithm
• How to feed Bing interest data into LinkedIn (and why you’d want to)
• Why targeting is so specific and lead quality is so high on LinkedIn 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• FREE LinkedIn Ads Startup Checklist 
• B2Linked.com
• Follow/Connect with AJ on LinkedIn
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.

In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.

Listen in to see how John finishes this sentence. “Performance Max is the future. However…”

IN THIS EPISODE YOU’LL LEARN:

• What dictates which of your campaign ads are shown on which networks 
• How to run high-bar supplementary campaigns
• Pros/cons of the four bidding strategies Performance Max can use
• How to protect your legacy campaigns while still utilizing Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Create a Performance Max campaign (from Google)
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

When Google makes another big change, it's human nature for marketers and ad agencies to panic, but it's actually going to be okay.

In today's episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.

Listen in to see how John finishes this sentence. "Performance Max is the future. However…"

IN THIS EPISODE YOU'LL LEARN:

• What dictates which of your campaign ads are shown on which networks 
• How to run high-bar supplementary campaigns
• Pros/cons of the four bidding strategies Performance Max can use
• How to protect your legacy campaigns while still utilizing Performance Max

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Create a Performance Max campaign (from Google)
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

IN THIS EPISODE YOU’LL LEARN:

• Tips for optimizing your ad campaigns off qualified leads, not any old leads
• Why (and how) to use 3D laser-focused layered targeting strategies
• Aleric’s expert opinion on advertising on each of the other social media channels
• Why NOW is the time to stake your claim on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Aleric Heck on YouTube
• Connect with Aleric on Facebook
• Follow Aleric on IG
• AppFind on YouTube
• AdOutreach
• keywordsearch.com
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us. 

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second?

Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask. 

IN THIS EPISODE YOU’LL LEARN:

• The key differences between FLoC and Topics (and why you need to know)
• What this change means for companies with long sales cycles
• Why 3 topics and why 3 weeks?
• How to start experimenting in the Topics section of Google ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• Google announces Topics
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

It's human nature to freak out every time another change happens in the internet advertising world, but this time you really don't need to. Trust us. 

In today's episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and "smartest Google Ads guy in the whole wide world." John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google's web tracking answer to the iOS privacy updates, but now they've killed FLoC and introduced Topics. Why? How? What's the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second?

Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask. 

IN THIS EPISODE YOU'LL LEARN:

• The key differences between FLoC and Topics (and why you need to know)
• What this change means for companies with long sales cycles
• Why 3 topics and why 3 weeks?
• How to start experimenting in the Topics section of Google ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• Google announces Topics
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

When done right, influencer marketing can move the needle exponentially for your brand.

In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them. 

Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand.

IN THIS EPISODE YOU’LL LEARN:

• What big influencer marketing mistakes brands commonly make 
• Why influencer marketing is superior to retargeting
• How to figure out which influencers are the best fit for your brand
• Why you need both great content and more eyeballs (and how to get it all)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• hellojustinkline.com
• markerly.com
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Follow Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/