Perpetual Traffic

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.

Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.

IN THIS EPISODE YOU’LL LEARN:

• How (and why) you should be using Wicked Reports in your ad agency
• Why Ralph, the Facebook guy, is excited about Google Performance Max 
• Why attribution is an impossible puzzle to solve (and why you can’t ignore it)
• What stats Kasim cares about (and why cost per lead isn’t one of them) 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Tier 11
• Solutions 8
• Wicked Reports
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.

Listen to the Ready to Lead Podcast

Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader. 

IN THIS EPISODE YOU’LL LEARN:

• What leaders need to know about human psychology
• Tips for transitioning from in-person to virtual leadership
• How constructive reprimands can actually build trust
• Why emojis are key to Ralph’s company being a virtual organization 

LINKS AND RESOURCES:

• Virtual Boss (Ralph’s new book)
• Perpetual Traffic podcast
• Tier 11 
• The 4-Hour Workweek
• The Motive

OTHER SHOWS YOU MIGHT ENJOY:

• Business Lunch with Roland Frasier and Ryan Deiss
• Perpetual Traffic with Ralph Burns and Kasim Aslam
• DigitalMarketer Podcast with Mark de Grasse and Mandy McEwen

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.

Listen in for some knowledge bombs that are going to blow your mind. 

IN THIS EPISODE YOU’LL LEARN:

• What goes in the very specific “bucket” Google asks you to fill
• How Google dynamically & algorithmically determines purchase paths 
• Why Facebook advertisers have an advantage when it comes to Performance Max
• Why Google’s 500-touchpoint paradigm means you have to up your content game 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Kasim’s Performance Max YouTube video
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers? 

On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them.

Listen in to hear what some of those opportunities might be—and when we can expect them to materialize.

IN THIS EPISODE YOU’LL LEARN:

• The pros and cons of being “first to market” in the metaverse 
• What effect the iOS 14 update had on the release of the metaverse 
• What impact AR and VR will have on the future of advertising (and life in general)
• How the metaverse will allow small advertisers to become pioneers

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? 

In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!

Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).

IN THIS EPISODE YOU’LL LEARN:

• How long it will take your business to get CAPI Gateway up and running smoothly 
• What this next round of privacy changes could mean for your business 
• What you need to know about event match quality and first party data layering
• How to use Meta’s Conversion Lift and why it’s so valuable

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

It's not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.

On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible? 

In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!

Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).

IN THIS EPISODE YOU'LL LEARN:

• How long it will take your business to get CAPI Gateway up and running smoothly 
• What this next round of privacy changes could mean for your business 
• What you need to know about event match quality and first party data layering
• How to use Meta's Conversion Lift and why it's so valuable

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• AdWorld (virtual conference) May 2-3, 2022
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

If you’re running Google ads, you need to get on board with Performance Max immediately. 

On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.

Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”

IN THIS EPISODE YOU’LL LEARN:

• What experience/know-how you need to run Performance Max without an agency
• What the New Customer Acquisition feature means (and how to use it) 
• What will happen when Performance Max takes over Smart Shopping on June 30
• Why you absolutely shouldn’t use Performance Max without videos ready to go 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Kasim and John on YouTube
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

If you're running Google ads, you need to get on board with Performance Max immediately. 

On today's episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don't need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can't set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that's just been made public. Google Performance Max is the future. The time to get started is now.

Listen in to get a jump start on this "beast" that's already taking names and is going to "evolve into so much more."

IN THIS EPISODE YOU'LL LEARN:

• What experience/know-how you need to run Performance Max without an agency
• What the New Customer Acquisition feature means (and how to use it) 
• What will happen when Performance Max takes over Smart Shopping on June 30
• Why you absolutely shouldn't use Performance Max without videos ready to go 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Kasim and John on YouTube
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

Tier 11 Data Suite

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!