Perpetual Traffic

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers?

In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He'd been dismissive of TikTok and is ready to admit it's clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.   

Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok.

IN THIS EPISODE YOU'LL LEARN:

• Tips for making your TikTok ad look native to the platform (not like an ad)
• How YouTube is attempting to replicate TikTok
• Other trends (like the metaverse) you'll want to get in on sooner than later
• Why Kasim thinks you need to run every viable channel available to you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah Sanchez
• Ep. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan Larkman
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review.

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them. 

Listen in for what’s basically a master class on TV ads.

IN THIS EPISODE YOU’LL LEARN:

• Why programmatic advertising is so valuable and growing so fast 
• How to partner with cross-device companies to track from different devices
• How smaller brands can bust through the two biggest barriers to connected TV
• Why multi-touch attribution will be a key factor in 2022 (and what means)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Connect with Dan on LinkedIn
• Keynes Digital
• theTradeDesk
• Northbeam
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

Listen in for some little tweaks that can make a huge difference in your business in 2022.

IN THIS EPISODE YOU’LL LEARN:

• Tips for diversifying your traffic sources without spreading yourself too thin
• Why you can’t just focus on online conversions and be successful
• Why being honest makes you more marketable
• How to build a powerful community one follower/fan at a time

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Episode 356 with Savannah Sanchez
• Episode 354 with Nick Shackelford
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

If 2021 taught us anything, it's that we always have to be prepared for bad stuff to happen. 

In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they're going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn't mean you hunker down in your bunker. It means you prepare; you diversify; you're not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

Listen in for some little tweaks that can make a huge difference in your business in 2022.

IN THIS EPISODE YOU'LL LEARN:

• Tips for diversifying your traffic sources without spreading yourself too thin
• Why you can't just focus on online conversions and be successful
• Why being honest makes you more marketable
• How to build a powerful community one follower/fan at a time

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Episode 356 with Savannah Sanchez
• Episode 354 with Nick Shackelford
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

IN THIS EPISODE YOU’LL LEARN:

• How to best utilize the Facebook Ads library and TikTok Creative Center
• Why you need to immediately build a one-question post-purchase survey
• Which easily-replicable TikTok formulas have worked best across all brands
• Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• thesocialsavannah.com
• Follow Savannah on Twitter (and follow the 150 marketers she follows)
• Follow Savannah on IG
• Episode 306: Snapchat and TikTok Advertising
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland’s book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

Tier 11 Data Suite

It's a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It's never been easier to be inspired, Savannah says, and she's got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 

IN THIS EPISODE YOU'LL LEARN:

• How to best utilize the Facebook Ads library and TikTok Creative Center
• Why you need to immediately build a one-question post-purchase survey
• Which easily-replicable TikTok formulas have worked best across all brands
• Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• thesocialsavannah.com
• Follow Savannah on Twitter (and follow the 150 marketers she follows)
• Follow Savannah on IG
• Episode 306: Snapchat and TikTok Advertising
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• Create an online store with Wix
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Join Roland's next EPIC Challenge
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?  

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.

Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.

IN THIS EPISODE YOU’LL LEARN:

• Why you need a backlog or consistent inbound of content to test when running paid ads
• 
  
• Why Ralph thinks some agencies that floundered in 2021 deserved it
• 
  
• Why 2022 might be a great time to sell your agency 
• 
  
• Why there will ALWAYS be a market for digital ad agencies (if you do it right)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Follow Nick on Twitter
• 
  
• Follow Nick on IG
• 
  
• Structured Agency
• 
  
• Konstant Kreative
• 
  
• Geekout Events
• 
  
• Typefully (Twitter tool)
• 
  
• Tweet Hunter (Twitter tool)
• 
  
• Perpetual Traffic Survey
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

For most people in the digital space, 2020 was a good year. On the traffic side, 

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.  

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.

Listen in for a peek at Nick’s roadmap to Twitter greatness.

IN THIS EPISODE YOU’LL LEARN:

• Which cheap/free Twitter tools Nick recommends
• 
  
• What key things you need to know about Twitter threads
• 
  
• How to schedule your weekly content and engagement
• 
  
• 3 things you can do on Twitter that set you apart from the crowd  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Follow Nick on Twitter
• 
  
• Structured Agency
• 
  
• Konstant Kreative
• 
  
• Geekout Events
• 
  
• Typefully (Twitter tool)
• 
  
• Tweet Hunter (Twitter tool)
• 
  
• Perpetual Traffic Survey
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.

In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.

Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!

IN THIS EPISODE YOU’LL LEARN:

• How to take your product to the next level and evolve with your customer
• 
  
• Tips for surviving the iOS updates by going back to fundamentals
• 
  
• How to hire for talents, not skills (and how to know the difference)
• 
  
• Ways to get a higher SEO ranking without going crazy with content
• 
  
• How to get started with YouTube ads as part of a multi-channel traffic strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Episode 300: How to Launch a Product from Scratch
• 
  
• Episode 312: How Do I Survive the New Privacy First World?
• 
  
• Episode 313: How to Find and Hire Top Tier Talent
• 
  
• Episode 315: Real SEO that Works
• 
  
• Episode 316: Is YouTube the New Facebook?
• 
  
• Perpetual Traffic Survey
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

Everybody wants their clients to be happy, but it doesn’t just happen by default. 

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.

Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.

IN THIS EPISODE YOU’LL LEARN:

• Why the first 90 days with a client are so critical (and how to build trust) 
• 
  
• Do’s and don’ts when communicating with clients
• 
  
• How a client-facing account manager can also protect the team
• 
  
• Ways to make your client feel like they’re your only client

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DOT & Company
• 
  
• Email Taylor: [email protected]
• 
  
• DOT & Company on IG
• 
  
• DOT & Company on Facebook
• 
  
• Connect with Taylor on LinkedIn
• 
  
• Perpetual Traffic Survey
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual