Perpetual Traffic

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.

Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 

IN THIS EPISODE YOU’LL LEARN:

• How to identify common denominators between closed deals
• 
  
• What one thing to track if you track nothing else
• 
  
• How to choose a CRM tool out of the 5 billion on the market
• 
  
• Which CRM tool does most of the grunt work for you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Perpetual Traffic Survey
• 
  
• HighLevel
• 
  
• Hubspot
• 
  
• Salesforce
• 
  
• Solutions 8
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it. 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.

Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.

IN THIS EPISODE YOU’LL LEARN:

• How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
• 
  
• What one thing you should hyper-focus on before moving on
• 
  
• How to package what you’re selling in a unique and customized way
• 
  
• Tips on retargeting, prospecting, and scripting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Healthcare Growth Network
• 
  
• Connect with Loyd on LinkedIn
• 
  
• CrankWheel
• 
  
• Jotform
• 
  
• Keap
• 
  
• HighLevel
• 
  
• Solutions 8
• 
  
• Tier 11
• 
  
• Perpetual Traffic podcast
• 
  
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Roland’s book, Zero Down, FREE
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Join Roland's next EPIC Challenge
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.  

In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.

Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.

IN THIS EPISODE YOU’LL LEARN:

• The three most powerful ways of targeting on Google
• 
  
• Why the first three seconds of a YouTube ad are still really important
• 
  
• The key difference between Facebook targeting and Google targeting
• 
  
• Which images work best on Google Display Network

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• 
  
• Perpetual Traffic podcast

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.

In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. 

Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.

IN THIS EPISODE YOU’LL LEARN:

• Why you shouldn’t use Google Analytics to track conversions
• 
  
• Why Google is protecting some of their algorithmic secret sauce (and what that means)
• 
  
• Why you shouldn’t start off with a restrictive bidding strategy
• 
  
• What happens when you don’t give outbound campaigns enough time at the right attribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• 
  
• new Perpetual Traffic website

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?

In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement. 

Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.

IN THIS EPISODE YOU’LL LEARN:

• Why everyone’s Facebook Ads campaigns died after the iOS 14 update
• 
  
• The big problem with Facebook’s Conversions API
• 
  
• Why you need Zapier and Hotjar (and everything you need to know about them) 
• 
  
• How to get the exact data iOS 14 is trying to stop you from getting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• the code Kasim promised
• 
  
• Zapier
• 
  
• Hotjar
• 
  
• Watch Kasim on YouTube
• 
  
• Solutions 8
• 
  
• Perpetual Traffic podcast
• 
  
• Tweet Kasim about your creative use case

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.

Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.

IN THIS EPISODE YOU’LL LEARN:

• How to build simple lists, directories, and helpful resources for your customers
• 
  
• The #1 absolutely guaranteed way to make a post go viral (just kidding)
• 
  
• What 3 axes you want to hit when you create a piece of content
• 
  
• The problem with current search technology and what to do about it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Markdegrasse.com
• 
  
• DigitalMarketer blog

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?

In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?

Listen in as John answers all these questions and more. 

IN THIS EPISODE YOU’LL LEARN:

• Why the binary nature of ecommerce makes it work better with Performance Max
• 
  
• Which campaign you need for an ultra-niche business
• 
  
• Why you have to choose between Performance Max and Smart Shopping
• 
  
• How Performance Max takes what’s working and amplifies it 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• 
  
• Create a Performance Max Campaign (Google Help)
• 
  
• DM @kasimaslam on Twitter with your feedback on today’s episode. 

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.

Listen in for a very engaging and entertaining dialogue between two brilliant minds.

IN THIS EPISODE YOU’LL LEARN:

• Which woo-woo rituals Kasim absolutely swears by and how they changed his life 
• 
  
• How the hosts approach fitness training very differently
• 
  
• The one campaign you need to be running right this minute
• 
  
• What Kasim believes is the biggest missed opportunity in the space of marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• The Miracle Morning (book by Hal Elrod)
• 
  
• Wim Hof Method of Breathing
• 
  
• Joe Dispenza meditation
• 
  
• Sleep Cycle app
• 
  
• Progressive Overload training
• 
  
• Click Bank
• 
  
• Affiliate Summit West
• 
  
• Google Display
• 
  
• Funnel Specialist job opening at Tier 11
• 
  
• DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 

In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?

Listen in to gain a better understanding of what it takes to run a successful online business. 

IN THIS EPISODE YOU’LL LEARN:

• How project management tools help with optimization
• 
  
• Two of Alicia’s favorite project management tools
• 
  
• What a creative bodyguard is and why you need one in your company
• 
  
• Tips for giving feedback in a respectful and collaborative way

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Daniel Green on LinkedIn
• 
  
• Alicia Katz on LinkedIn
• 
  
• Funnel Specialist job opening at Tier 11
• 
  
• DM @ralphhb on Twitter with your feedback on today’s episode.

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.

Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.

IN THIS EPISODE YOU’LL LEARN:

• How a strategic two-email campaign could get you a 60-70% open rate
• 
  
• How to know if you need more leads or a better conversion process
• 
  
• Ways to analyze your “leaky bucket” and reverse engineer it logically
• 
  
• Something you absolutely need in your life right now (that you might not realize)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• ScheduleOnce
• 
  
• Attentive
• 
  
• Funnel Specialist job opening at Tier 11
• 
  
• http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”
• 
  
• http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in
• 
  
• SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)
• 
  
• http://Gmass.co - emails go right into Primary inbox - email first 5 days after
• 
  
• http://WarmupInbox.com - eliminates cold emails going into spam folder
• 
  
• http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging
• 
  
• http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!
• 
  
• Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!
• 
  
• On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/