Perpetual Traffic

If you want to survive in the traffic world as it currently exists, you have to innovate. 

In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.

Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

• Everything you need to know about Facebook click ID
• 
  
• How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
• 
  
• How to crack cold traffic (which you have to do or you’re screwed)
• 
  
• Why the “faucet of traffic” is no longer a good strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
• 
  
• Hotjar (screen recording software)
• 
  
• Zapier (connect your apps and automate workflow)
• 
  
• Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith
• 
  
• breakthroughadvertising.com (get the book)
• 
  
• $100M Offers (book by Alex Hermosi)

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Google Podcasts and Spotify

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.

In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was. 

Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.

IN THIS EPISODE YOU’LL LEARN:

• Which basic principles of marketing to get back to first
• 
  
• The red flags to look for when someone’s trying to sell you B.S.
• 
  
• How to break through your biases to innovate and solve problems
• 
  
• How Kasim’s team fixed the iOS blindspot (to some degree)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 (Ralph’s agency)
• 
  
• Solutions 8 (Kasim’s agency)
• 
  
• The 7 Critical Principles of Effective Digital Marketing (Kasim’s book) 
• 
  
• Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith
• 
  
• Matching the most relevant keyword to every search (9/23/21 Google article)
• 
  
• If you have the solution for iOS 14 & 15, email Ralph: [email protected] 

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify and Google Podcasts

Mentioned in this episode:

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.

Click Here to Listen and Subscribe

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. 

In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results. 

Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

• What Facebook ads and Google ads can do in tandem that they can’t do alone
• 
  
• How the 5 levels of traffic have changed recently with the new iOS updates
• 
  
• The all-important DPI squared process Tier 11 takes every new customer through
• 
  
• How to reuse data (and discard what doesn’t work) to scale your business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
• 
  
• Tier 11
• 
  
• Email Ralph for case study presentation slides: [email protected]

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.

In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential. 

Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

• What a joint partnership looks like in a real life business example
• 
  
• Why 2021 is a great time to sell your business
• 
  
• How the aggregator model allows you to focus 100% on what you do best 
• 
  
• Why you need to be able to prove your valuation and how to do it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DM your review to @ralphhb on Twitter to win T&C recordings
• 
  
• Growve
• 
  
• Ashton’s email: [email protected]
• 
  
• Bill’s email: [email protected]

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11.

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

Listen in for some proven tips for making the smartest moves at each stage of your growing business.

IN THIS EPISODE YOU’LL LEARN:

• The most important thing you have to figure out before you start a business
• 
  
• What business owners who want to scale can’t afford NOT to do
• 
  
• The 5 characteristics/core values Tier 11 looks for in a new hire
• 
  
• The key elements of a good prospective employee screening process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 (click the pink button to see if you’re a fit)
• 
  
• T&C recordings
• 
  
• The 4-Hour Workweek (book by Timothy Ferriss)
• 
  
• Forbes article about the new iPhone’s privacy features
• 
  
• Search Engine Journal article about Google ads and small businesses
• 
  
• Reuters articles about paid influencers and ad labels
• 
  
• Connect with Ralph (@ralphhb) on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

IN THIS EPISODE YOU’LL LEARN:

• Why you can no longer afford NOT to niche down 
• 
  
• Tips for easily creating content across multiple mediums
• 
  
• The core principles of marketing/entrepreneurship we have to come back to
• 
  
• A 90-day content plan that beats the algorithms and helps you own your industry

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• T&C recordings
• 
  
• The 7 Habits of Highly Effective People (Stephen Covey)
• 
  
• Principles: Life and Work (Ray Dalio)
• 
  
• Breakthrough Advertising (Eugene M. Schwartz)
• 
  
• Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry)
• 
  
• Go to YouTube and search for “Solutions 8”
• 
  
• Google “Best Google Ads Agency”

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

Listen in for some valuable tips on following up quickly and getting consumers to take action.

IN THIS EPISODE YOU’LL LEARN:

• How to map out a simple, effective follow-up sequence
• 
  
• Why Google Business Messages is (going to be) a huge deal
• 
  
• Tips for small businesses trying to find the best agency
• 
  
• Why it’s important to start local before you branch out

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• HighLevel
• 
  
• HighLevel on YouTube
• 
  
• The Short Life of Online Sales Leads (Harvard Business Review)
• 
  
• Google Business Messages
• 
  
• Business Network International
• 
  
• The Psychology of Money by Morgan Housel

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.

IN THIS EPISODE YOU’LL LEARN:

• How to avoid a common mistake when building your company’s avatar
• 
  
• The best places to get research on people who don’t have your product yet
• 
  
• The why behind Tom’s controversial opinion that control groups don’t matter
• 
  
• How to give your creative team more time while still meeting deadlines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Choosing the right marketing agency is critically important for businesses on a growth path.

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

• How to get clear on what you want/need before approaching an agency 
• 
  
• Why you shouldn’t pay huge amounts of money to an ad agency upfront 
• 
  
• What qualifications/certifications a marketing agency needs to have 
• 
  
• How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• 
  
• Solutions 8
• 
  
• Montessori schools
• 
  
• Google Data Studio

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/