Perpetual Traffic

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you. 

The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.

IN THIS EPISODE YOU’LL LEARN:

• What FLoC means and how it affects you as an advertiser 
• 
  
• 3 updates Facebook recently issued related to conversion campaigns and ad manager
• 
  
• The 2 most important things (that haven’t changed) when it comes to advertising
• 
  
• The biggest mistake advertisers make when there’s a major change in the ecosystem

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• iOS14 Opt-in Rates (updated weekly)  
• 
  
• impact of iOS14 & ATT on the mobile app economy  

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. 

Not surprisingly, they want to grow and scale.

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.

IN THIS EPISODE YOU’LL LEARN:

• Ways to effectively duplicate and outsource yourself and your brain
• 
  
• Where to start with process development and documentation
• 
  
• How to involve your team in the creation and update of processes
• 
  
• How to identify and eradicate weaknesses in your processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

• Don’t try to extract your profit from your initial sale (and what to do instead)
• 
  
• The 3 ways to grow your business, and the 2 you should be giving more attention to
• How to increase your revenue by selling to your existing customer base
• 
  
• Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

• The 1 technique Molly used to skyrocket the social proof on her ads
• 
  
• The 6 steps to expand your research so you can find the best audiences for your ad sets
• 
  
• How to cull the bad ad sets and boost the better ones
• 
  
• What to do if you’re getting cheap link clicks but no conversions

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Our Partners:

How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)

Free Training: How to Generate Leads and Revenue with an Automated Chatbot

Get One Month of Free Content from BKA Content (CODE: Perpetual)

Sendlane’s 2021 eCommerce Email Marketing Playbook

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

WordStream: Everything You Know About Conversion Rate Optimization Is Wrong

Shop.org

DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Episode 82: The Death of Organic Social Media with Mike Stelzner

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

The Social Savannah

FREE Snapchat Ad Credits (thanks Savannah!)

Savannah on Twitter

Savannah on YouTube

Facebook Ad Creatives Only Facebook Group

Ralph on Twitter

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

 Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Chrome Extensions

Setting Your Spending Limit

Ads Not Approved?

Ads Pending Review

Improving Your Pixel’s Performance

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Our Partners:

Unlock Your Business Potential with Social Media Advertising

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

The 3X Shopify Challenge

Google Ads Mastery Program with Kasim

About Smart Shopping Campaigns

Global Trade Item Number (GTIN)

Solutions 8

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT