Perpetual Traffic

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.

Listen To Learn:

• How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience
• 
  
• Different strategies for creating your own results that can help you find the best product to create
• 
  
• The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work) 

Resources Mentioned In This Episode:

Page Insights

AnswerThePublic

Subscribe to the weekly Scalable Memo

Grow Your Agency Without Working Nights & Weekends

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

• What it means to triangulate your data
• 
  
• Choosing your attribution model
• 
  
• The importance of moving away from constantly checking your account (and why it will save your sanity!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work) 

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist For FREE ($297 Value)

Ralph on Twitter

Andrew Foxwell on Twitter

Dee Deng on Twitter

Eric Seufert on Twitter

Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!

Listen To Learn:

• What it’s like to hire as a remote agency
• 
  
• The importance of helping your employees as say no
• 
  
• What to expect from firing a customer and how to figure out if you can afford to let them go

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Grow Your Agency Without Working Nights and Weekends

The Tier 11 Agency Manifesto

Who is DigitalMarketer?

DigitalMarketer: We Believe

DigitalMarketer Certifications (HQ)

BossBabe

Erin MacPherson on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!

Listen To Learn:

• Why we want to start a business centered around Perpetual Traffic
• 
  
• What to expect from your front-row seat to our newest endeavor
• 
  
• How we plan to kick off our business with a listener survey (we’d love if you filled it out!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

• How to figure out your Customer Acquisition Cost
• 
  
• The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
• 
  
• How to add refunds, cost of goods sold, and more into your business costs

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Work with Tier 11

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Listen & Win an Apple Giveaway!

How To Calculate Your Average Customer Value (And Why It Matters)

Customer Value Optimization: How to Build an Unstoppable Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Definition: The A-Team

The Ultimate Guide to Digital Marketing

Architect a Brand that Builds Authority & Actually Increases Sales

theCLIKK

Russ Henneberry’s Website

Ralph on Twitter

Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Animalz

Superpath’s AMA with Animalz

Julie and Julia | IMDB

Join the Superpath Slack Community

Jimmy on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

Dave on Twitter

Dave’s Podcast B2B Marketing

Drift’s Podcast Seeking Wisdom

Dave’s Marketing Group: The Leading Community for Modern B2B Marketing

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

How Video Ads Work on Facebook

Facebook Ads Guide

Facebook Lead Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Facebook: About the Data-Driven Attribution model

Facebook blocks users from sharing news in Australia

Apple: IDFA iOS 14 Change Coming Early Spring

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

Tier 11 Data Suite