Perpetual Traffic

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.

IN THIS EPISODE YOU’LL LEARN:

• How to be strategic with a smaller ad budget 
• 
  
• How to get an edge in digital marketing when everything is automated
• 
  
• What you need to know about offline conversion tracking and value adjustment
• 
  
• How to mitigate the risk when building on top of Google

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Traffic & Conversion Summit (Sept 13-15)
• 
  
• Optmyzr
• 
  
• Digital Marketing in an AI World (Fred’s first book)

• Unlevel the Playing Field (2nd book releasing soon)
• The Social Dilemma (Netflix)

• PPC Town Hall on YouTube
• 
  
• Episode 308: Spending Too Much on Customer Acquisition?
• 
  
• Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.

Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!

IN THIS EPISODE YOU’LL LEARN:

• Why your business can’t survive without a CRM 
• 
  
• The most important question your lead magnet should answer 
• 
  
• Why your creative should intrinsically qualify your prospect (and what that means)
• 
  
• What you need to know about UTM parameters and URL data

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tweet a positive podcast review to @ralphhb for FREE T&C tix!
• 
  
• Traffic & Conversion Summit (Sept 13-15)
• 
  
• Tier 11
• 
  
• CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft)
• 
  
• Episode 317 with Angela (IG branded content ads)
• 
  
• Dead Wake (book by Erik Larson)
• 
  
• Donald Miller’s Storybrand
• 
  
• UTM parameters

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.  

Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.

IN THIS EPISODE YOU’LL LEARN:

• The pros and cons of YouTube ads compared to Facebook
• 
  
• Why placement targeting is a good place to start for YouTube ads 
• 
  
• The 3 phases of YouTube advertising and what to do differently in each one
• 
  
• Tips for getting your YouTube ads to show up in your competitor’s videos

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Traffic & Conversion Summit (Sept 13-15)
• 
  
• Tier 11
• 
  
• Eugene Schwartz’s Awareness Curve
• 
  
• Tom Breeze’s Aducate Formula
• 
  
• AdZoola

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.

In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.

Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?

IN THIS EPISODE YOU’LL LEARN:

• Which customers, products, and services lend themselves to sales funnels
• 
  
• What we lose with the iOS 14 update—and how to get it back
• 
  
• The key difference between intent-based vs interrupter marketing
• 
  
• The benefits of letting a customer engage on their own terms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Perpetual Fridays on YouTube
• 
  
• Ep. 304: How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam
• 
  
• Russell Brunson, inventor of sales funnels
• 
  
• Traffic & Conversion Summit LIVE

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations. 

Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.

IN THIS EPISODE YOU’LL LEARN:

• How to use chatbots to capture email and phone #s (real ones) with one click 
• 
  
• Why customers are more honest and upfront with bots than humans
• 
  
• Hot tips for killer bot sequences
• 
  
• The inside scoop on RCS, the new open source platform on the horizon

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• BotBuilders
• 
  
• Minichat
• 
  
• Meet Bob the BotBuilder (demo)
• 
  
• Connect with Matt on Facebook

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck. 

IN THIS EPISODE YOU’LL LEARN:

• Why and how to combine your regular ads with branded content
• 
  
• Advantages of partnering with micro-influencers over big names
• 
  
• What you need to know about mobile best practices
• 
  
• 3 key steps to getting conversions through branded content ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Wizard Academy
• 
  
• Branded Content Set-Up Guide (PDF)
• 
  
• Branded Content: How to Do It Well (PDF)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. 

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

IN THIS EPISODE YOU’LL LEARN:

• How to best ask for the click in your creative (and get people off YouTube)
• 
  
• Why instream skippable ads are best for customer acquisition
• 
  
• What conversion architecture is and why it’s important to focus on
• 
  
• The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Join us LIVE for Perpetual Fridays
• 
  
• YouTube Ad Sequencing
• 
  
• Skippable Instream Ads

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

IN THIS EPISODE YOU’LL LEARN:

• What one question to ask yourself before you hire an SEO agency
• 
  
• The different link building types and which ones you really need
• 
  
• What people keep doing that doesn’t actually help their Google rankings
• 
  
• Which hosting platforms Tyler recommends and which ones to avoid

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Nuclear Networking
• 
  
• Screaming Frog
• 
  
• Yoast
• 
  
• DiviTheme
• 
  
• WP Rocket (for image compression)
• 
  
• Directory building
• 
  
• Ahrefs
• 
  
• Majestic
• 
  
• Advanced Web Ranking
• 
  
• Flywheel
• 
  
• WP Engine
• 
  
• EOS

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

Tier 11 Data Suite

https://www.activecampaign.com/

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. 

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

IN THIS EPISODE YOU’LL LEARN:

• Why (and how) to provide value (for free) in online groups and forums
• 
  
• How to conduct free avatar research on LinkedIn to get more traffic
• 
  
• How to get in front of YouTube audiences to grow your own business
• 
  
• What it looks like to develop strategic partnerships with other companies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Robert Kiyosaki 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

IN THIS EPISODE YOU’LL LEARN:

• The key difference between talent and skills and why it matters
• 
  
• What 5 core characteristics Tier 11 looks for in new hires 
• 
  
• How different strengths/talents assessments compare to each other
• 
  
• How to screen and analyze your applicants in the hiring process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• First Break All the Rules by Marcus Buckingham
• 
  
• Traction by Gino Wickman
• 
  
• StrengthsFinder 2.0 (now CliftonStrengths)
• 
  
• Kolbe A Index
• 
  
• Profiles International
• 
  
• Tier 11 is hiring now

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT