Perpetual Traffic

How can you get around the new iOS updates in a way that’s legal and also works?

In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.

Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.

IN THIS EPISODE YOU’LL LEARN:

• Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)
• 
  
• Valid concerns about Facebook’s Conversions API Gateway
• 
  
• What you need to know about the Facebook pixel
• 
  
• How to hack the system without getting in trouble

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Kasim’s Facebook Traffic Hack on YouTube
• 
  
• Funnel Specialist job opening at Tier 11
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  

IN THIS EPISODE YOU’LL LEARN:

• Everything you need to know about ATT, EMQ, and AEM
• 
  
• How to use first party data to create your own attribution model
• 
  
• What server-side tagging is and what makes it powerful
• 
  
• What Facebook’s Conversion API Gateway means for you

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?

Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved. 

Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.

IN THIS EPISODE YOU’LL LEARN:

• How to balance customer acquisition with nurturing/retaining existing customers
• 
  
• Why/how you need to look at your marketing very differently than you used to
• 
  
• What can happen if you fail to focus on your email game
• 
  
• How to make your returning customers feel loved with an irresistible offer

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 is giving away 5 FREE customer acquisition path audits
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

What are the newest Google features, and what do they actually mean for your business?

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

IN THIS EPISODE YOU’LL LEARN:

• Why offline conversion tracking on the back end is actually more effective
• 
  
• Where to find out about Google updates early
• 
  
• Why Kasim doesn’t want to be a Google Premier Partner
• 
  
• Why Google will try to change your bid strategy (and why you shouldn’t let them)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 is giving away 5 FREE customer acquisition path audits
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

https://www.activecampaign.com/

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.

Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.

IN THIS EPISODE YOU’LL LEARN:

• Why view-through conversions are controversial in the Facebook ad space 
• 
  
• How to get around frustrating Facebook algorithms
• 
  
• Small changes in Facebook Ads Manager that add up to a big difference
• 
  
• Good news for people who are sending traffic to a third party domain

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 is giving away 5 FREE customer acquisition path audits
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.

John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display. 

You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.

Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you. 

IN THIS EPISODE YOU’LL LEARN:

• How to allocate dedicated budget to your highest value campaign types 
• 
  
• Which campaigns are most powerful and why
• 
  
• The science behind the magic of dynamic search ads
• 
  
• How much you can expect to spend on each campaign

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Solutions 8
• 
  
• Episode 304 (How to Get Insane Google Smart Shopping ROAS) 
• 
  
• If you disagree with something, tell Kasim on Twitter.

OUR PARTNERS:

• No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. 
• 
  
• Clients Online, the go-to Facebook Advertising agency for businesses
• 
  
• Keap, an easier way to manage every stage of the customer journey
• 
  
• Endless reports and actionable insights from Oribi
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.

Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation. 

Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.

IN THIS EPISODE YOU’LL LEARN:

• Why you should send cold traffic to FB Messenger or IG instead of a website
• 
  
• What kinds of questions to use in an effective assessment sequence
• 
  
• A 30 to 60-day chat sequence game plan for any size ad budget
• 
  
• How to leverage Instagram’s engaging culture to get the response you want

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11 is giving away 5 FREE customer acquisition path audits
• 
  
• Connect with Travis on IG (@thetravisstephenson)
• 
  
• Chatmatic.com 
• 
  
• Zapier
• 
  
• Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes. 

Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.

Listen in for some marketing and messaging wisdom from the best in the business.

IN THIS EPISODE YOU’LL LEARN:

• How to build your own community and media brand (and why it’s absolutely crucial)
• 
  
• How to get your message out in the face of competition, algorithmic shift, & being priced out.
• 
  
• Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore
• 
  
• Details about the perfect event for today’s confused/frustrated CEO/entrepreneur

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Scalable Impact Live (November 2-3, 2021)
• Wizard of Ads (trilogy by Roy Williams)

• Justice Jewelers Rolex ad

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.

This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.

John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.

Listen in for some powerful innercises that can literally change your business—and your life.

IN THIS EPISODE YOU’LL LEARN:

• How to create mental patterns in advance of needing them
• 
  
• A quick and simple exercise to deactivate your fear circuit
• 
  
• Tips for slowing down and creating a new behavioral process
• 
  
• How to match your self-image to your why so you can take inspired action

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Brainathon: Change Your Brain, Change Your Income
• 
  
• myneurogym.com
• 
  
• Innercise (John’s new book)
• 
  
• Having It All (another book of John’s)
• 
  
• The Answer (another book of John’s)
• 
  
• @johnassaraf on IG
• 
  
• John on Facebook
• 
  
• John on Twitter

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

There’s got to be a way to make more money this year without working longer hours, right? 

Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.

Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.

And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).

IN THIS EPISODE YOU’LL LEARN:

• Tips for getting in front of people and getting the head nod factor
• 
  
• How to create great content that speaks directly to your customers’ pain points
• 
  
• How/why to stabilize your first brand before developing the next one
• 
  
• Core fundamentals of marketing that work across all industries

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
• 
  
• Traffic, Sales, and Profit
• 
  
• Lamar on IG
• 
  
• Lamar’s Facebook
• 
  
• Lamar’s Book

OUR PARTNERS:

• Get a FREE 14-day test drive with Sendlane 
• 
  
• Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
• 
  
• Get Zero Down (Roland Frasier’s new book) FREE.
• 
  
• Find out your Leadership Trust Score at Ready to Lead.
• 
  
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite