Perpetual Traffic

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Traction: Get a Grip on Your Business by Gino Wickman

Good to Great by Jim Collins

Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish

ELITE Growth Accelerator

Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Live Bearded

Live Bearded Collections

True Beardsman Beard Kit from Live Bearded 

Live Bearded Cart Page

Live Bearded Check Out Page

Conversion Fanatics

Justin on socials

Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. 

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Available Jobs at Tier 11

The eCommerce Segmentation Handbook Digital Marketer

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Christopher Kimball’s Milk Street

Midway Automotive

Apple to roll out awaited app tracking feature in 'early spring'

Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Deadline Funnel

Shamwow

Perry Marshall

Jon Benson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency 

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy.

RESOURCES MENTIONED IN THIS EPISODE

BiggerPocket’s Website

BiggerPocket Webinars

BiggerPocket’s Real Estate Podcast

BiggerPockets Real Estate Podcast on Apple Music

Mike LaCava’s Articles on BiggerPockets

House Flipping School

Brandon on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.NEXTInsurance.com/perpetual

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Maurice Rahmey iOS 14 Twitter Thread

How Apple’s iOS 14 Release May Affect Your Ads

Key takeaways from Facebook’s major iOS 14 updates today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Verifying your Domain | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.activecampaign.com/

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

T&C 360i Session Recordings

How Apple’s iOS 14 Release May Affect Your Ads

Key Takeaways from Facebook’s Major iOS 14 Updates Today

Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers

Apple’s new privacy features have further rattled the location-based ad market

Speaking Up for Small Businesses | Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Conversion Fanatics Free Book Download (Double Your Sales!)

Video Leap

Mixcord

Beach Body On Demand

Insta Club Hub

Chalene on Instagram

Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more.

RESOURCES MENTIONED IN THIS EPISODE

Work With Tier 11

T&C3 60i

Conversion Fanatics

Start your Free HEY Trial

Zuckerberg’s Privacy Manifesto

Live Shopping on Facebook

Wave.Video

Agorapulse

InVideo.io

Boosted Video Maker

Facebook Paid Online Events

Instagram and Messenger Integration

Socialbakers Q3 Trends Report

7 Ways Businesses Can Use Facebook Live

GO LIVE with Mari Smith

Mari’s Articles on Social Media Examiner

Mari’s Website

Mari on Facebook

Mari on Instagram

Mari on Twitter

Mari on LinkedIn

Mari on YouTube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite