Perpetual Traffic

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

RESOURCES MENTIONED IN THIS EPISODE

Betty Rocker

Wistia

Tier 11 Agency

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel at a Time

Episode 03: Facebook Video Ad Game Plan

Traffic and Conversion Summit

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

RESOURCES MENTIONED IN THIS EPISODE

A Family Guide to the Best School Year Ever

Lysol Classroom Makeover at Marjory Stoneman Douglas High School

Train My Traffic Person

Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website.

RESOURCES MENTIONED IN THIS EPISODE

Perpetual Traffic | DigitalMarketer.com

Redirects | Moz

Referral Exclusions | Google

301 Redirects for SEO: Everything You Need to Know

Canonicalization | Moz

The Ultimate Guide to Canonicalization | Yoast

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you.

Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned.

Listen today for,

• Erin’s own life-changing Napkin story.

“I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson

• The (surprising) origin story of Digital Marketer as told by Ryan Deiss.
• 
  
• The benefits of hitting rock-bottom.

“It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss.

• An opportunity for you to re-launch your life/your story/your business/your career.

And more!

Mentioned In This Episode

The challenge begins on September 23rd, so be sure to join now before it’s too late! 

Thanks for joining us this week. 

Want to subscribe to Perpetual Traffic? 

Connect with us on ApplePodcasts and leave us a review.

ApplePodcasts not your platform? 

Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business.

In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why).

You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

RESOURCES MENTIONED IN THIS EPISODE

Mobile/Responsive Web Design Tester

Organic Aloha Prime Steak Rub & Seasoning

The Lean Startup

Create Custom Metrics in Ads Reporting

Actions Attributed to Your Ad

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

Manuel Suárez Coaching (Coupon Code: PODCAST)

Ad World Conference 2020

Ahrefs

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

RESOURCES MENTIONED IN THIS EPISODE

Your Digital Marketing Strategy Template

NaturalSlim USA

NaturalSlim on Youtube

Attention Grabbing Media

Hire Manual

Manual’s Website

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS EPISODE

Work at Tier 11

How To Scale Your Agency To $100K per Month (And Beyond)

The Ecommerce Ad Amplifier™

Helping Businesses Comply With the California Consumer Privacy Act (CCPA)

Data Processing Options for Users in California

Facebook Experiments

Saving Private Ryan IMDB

Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two

Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

Tier 11 Data Suite

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs. 

RESOURCES MENTIONED IN THIS EPISODE

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

SEO Wikipedia Page

How to create a Wikipedia Page

Ahrefs

Read Michal’s Articles and Case Studies

Michal on Twitter

Michal on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

RESOURCES MENTIONED IN THIS EPISODE

marketing360.com/digitalmarketer

Madwire

Marketing 360

Google My Business

Top Rated Local

JB’s Website

JB on LinkedIn

Marketing 360 on Youtube

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual