Perpetual Traffic

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

IN THIS EPISODE YOU’LL LEARN:

Why conversation is the new lead.

How email is getting more crowded and the less crowded places where you can still get people’s attention.

The one change Brian from SamCart made that grew his last launch 5X with the same size audience.

Two things you can change to lower your CPA.

What to do when you can’t get cold traffic to convert.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at http://www.digitalmarketer.com/category/podcast/ (DigitalMarketer.com/podcast).

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

IN THIS EPISODE YOU'LL LEARN:

• Why conversation is the new lead.
• How email is getting more crowded and the less crowded places where you can still get people's attention.
• The one change Brian from SamCart made that grew his last launch 5X with the same size audience.
• Two things you can change to lower your CPA.
• What to do when you can't get cold traffic to convert.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on “Before & After” photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU’LL LEARN:

• How to target hard to find audiences on Facebook.
• The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
• What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a “Snake Oil Salesman,” even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

New Ecommerce Strategies Webinar

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on "Before & After" photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU'LL LEARN:

• How to target hard to find audiences on Facebook.
• The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
• What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a "Snake Oil Salesman," even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

• The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
• How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
• The reason you should continue running a Facebook ad, even if it “loses” a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

New Ecommerce Strategies Webinar

If you're looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we've experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You'll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don't compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU'LL LEARN:

• The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
• How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
• The reason you should continue running a Facebook ad, even if it "loses" a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU’LL LEARN:

• How to leverage Facebook Messenger to run online training funnels and generate subscribers.
• 3 ways you can take your prospect from ad to sale, all without leaving Facebook.
• Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
• Understand how HubSpot used Facebook Messenger to promote its “Four Days of Facebook” event (« so it can serve as inspiration for your own Messenger campaign).

Mentioned in this episode:

New Ecommerce Strategies Webinar

Are you using Facebook Messenger as an acquisition channel, but aren't sure if you're using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU'LL LEARN:

• How to leverage Facebook Messenger to run online training funnels and generate subscribers.
• 3 ways you can take your prospect from ad to sale, all without leaving Facebook.
• Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
• Understand how HubSpot used Facebook Messenger to promote its "Four Days of Facebook" event (« so it can serve as inspiration for your own Messenger campaign).

If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don’t just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It’s true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU’LL LEARN:

Why Facebook killed the “comment YES below” style CTA, and what you should use instead.

The 3 different types of promotional messages, and when you’re allowed to send them.

What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at http://www.digitalmarketer.com/category/podcast/ (DigitalMarketer.com/podcast).

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

If you've been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they're not messing around. Facebook is shutting down people's pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don't just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It's true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU'LL LEARN:

• Why Facebook killed the "comment YES below" style CTA, and what you should use instead.
• The 3 different types of promotional messages, and when you're allowed to send them.
• What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.