Perpetual Traffic

Perpetual Traffic

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  • Typical duration

    38 min

    per episode

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Perpetual Traffic episodes

  • EP144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

    No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

    There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

    Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

    Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

    IN THIS EPISODE YOU’LL LEARN:

    • Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
    • Learn the type of bidding you should use when you’re targeting website conversions.
    • The targeting options that Facebook is going to be removing (« and why that’s okay).
    • The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    51 min
  • EP144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook's NYC Office)

    No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

    There's a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

    Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

    Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook's corporate office in New York City.

    IN THIS EPISODE YOU'LL LEARN:

    • Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
    • Learn the type of bidding you should use when you're targeting website conversions.
    • The targeting options that Facebook is going to be removing (« and why that's okay).
    • The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    49 min
  • EP143: Cambridge Analytica: What You Need to Know

    Is Facebook burning to the ground?

    If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

    Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

    We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

    IN THIS EPISODE YOU’LL LEARN:

    • Why most of what you’ve read about the “Breach” is either incorrect or an outright lie.
    • How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that’s alright).
    • The reason why Facebook isn’t allowing new Messenger bots (« And why it’s not the end of Messenger).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    28 min
  • EP143: Cambridge Analytica: What You Need to Know

    Is Facebook burning to the ground?

    If you've been paying attention to the mainstream media, the feeling you probably have is yes. But what's the real answer?

    Join us in today's episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we're giving away all our data to Facebook without realizing it, and what Facebook's response to this is.

    We'll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

    IN THIS EPISODE YOU'LL LEARN:

    • Why most of what you've read about the "Breach" is either incorrect or an outright lie.
    • How we're giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that's alright).
    • The reason why Facebook isn't allowing new Messenger bots (« And why it's not the end of Messenger).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    26 min
  • EP142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

    Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

    What was his secret?

    Simply replacing his old, email focused contact form with a chatbot sequence.

    Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

    IN THIS EPISODE YOU’LL LEARN:

    • How Jason DOUBLED his program sales and increased his high-end service sales by 74%.
    • Learn the secret to reducing the number of people that disappear after filling out your contact form.
    • Understand the chatbot funnel and sequence Jason uses (« and use it as inspiration for your chatbot strategy).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    29 min
  • EP142: How Jason Swenk Used Chatbots to Generate $250,000 in 2 Months

    Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

    What was his secret?

    Simply replacing his old, email focused contact form with a chatbot sequence.

    Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

    IN THIS EPISODE YOU'LL LEARN:

    • How Jason DOUBLED his program sales and increased his high-end service sales by 74%.
    • Learn the secret to reducing the number of people that disappear after filling out your contact form.
    • Understand the chatbot funnel and sequence Jason uses (« and use it as inspiration for your chatbot strategy).

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    27 min
  • EP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)
    Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!
    Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.
    IN THIS EPISODE YOU’LL LEARN:
    3 ways to get started using Messenger to generate leads.
    How to sell a product to a new vertical (« to an audience who has never seen any product like it before).
    Why Facebook ads shouldn’t be the first thing you go to when starting a new agency.
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    iTunes not your thing? Find us on Stitcher or at http://www.digitalmarketer.com/category/podcast/ (DigitalMarketer.com/podcast).
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    37 min
  • EP141: Ryan Deiss on Selling to a New Vertical (…And Other Questions Live from Traffic & Conversion Summit 2018)

    Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

    Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

    IN THIS EPISODE YOU'LL LEARN:

    • 3 ways to get started using Messenger to generate leads.
    • How to sell a product to a new vertical (« to an audience who has never seen any product like it before).
    • Why Facebook ads shouldn't be the first thing you go to when starting a new agency.

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    36 min
  • EP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

    Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

    Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

    IN THIS EPISODE YOU’LL LEARN:

    • What you need to know to scale your ad spend and take your business to the next level.
    • The best way to test creatives for multiple ad sets and audiences.
    • Why you need to use interest-based targeting (and not just lookalike audiences).
    • Learn which new techniques and technologies marketers should be excited about in 2018!

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    35 min
  • EP140: How to Scale Your Ad Spend (…And Other Questions Live from Traffic & Conversion Summit 2018)

    Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

    Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

    IN THIS EPISODE YOU'LL LEARN:

    • What you need to know to scale your ad spend and take your business to the next level.
    • The best way to test creatives for multiple ad sets and audiences.
    • Why you need to use interest-based targeting (and not just lookalike audiences).
    • Learn which new techniques and technologies marketers should be excited about in 2018!

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

    32 min

About Perpetual Traffic

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Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

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