Perpetual Traffic

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns. 

IN THIS EPISODE YOU’LL LEARN:

• The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
• Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
• The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

AdCritter for Agencies

If you don't know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns. 

IN THIS EPISODE YOU'LL LEARN:

• The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
• Why you shouldn't spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
• The ROI on the average campaign (« hint: it's not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

What is AI, actually?

Why should you care about machine learning?

What’s on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.

IN THIS EPISODE YOU’LL LEARN:

• What AI is and how Google is using it to make your ad campaigns more profitable.
• How to use Smart Bidding in AdWords and what options to select for your type of business.
• The number of conversions you need to maximize Google’s AI.
• Will AI make PPC management agencies obsolete?
• Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

What is AI, actually?

Why should you care about machine learning?

What's on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google's AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google's AI work for you and not against you.

IN THIS EPISODE YOU'LL LEARN:

• What AI is and how Google is using it to make your ad campaigns more profitable.
• How to use Smart Bidding in AdWords and what options to select for your type of business.
• The number of conversions you need to maximize Google's AI.
• Will AI make PPC management agencies obsolete?
• Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns.

If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew. 

IN THIS EPISODE YOU’LL LEARN:

• The 3 steps you need to take to get started with Facebook Analytics as a new advertiser
• How to use Facebook Analytics to generate more sales for your ecommerce site
• Will Facebook Analytics kill Google Analytics?

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns.

If you've been wanting to try Facebook Analytics but aren't sure what you need to do, you need to listen to today's episode with Andrew. 

IN THIS EPISODE YOU'LL LEARN:

• The 3 steps you need to take to get started with Facebook Analytics as a new advertiser
• How to use Facebook Analytics to generate more sales for your ecommerce site
• Will Facebook Analytics kill Google Analytics?

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here’s Why:

If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet.

In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU’LL LEARN:

• The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
• The specific types of ads you need to run to potential customers at each step of the customer journey.
• How you can get your customers to buy from you, again and again, using “Level 5 Ads.”

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

If you've been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business.

Here's Why:

If your strategy only involves running ads to cold traffic, you're flushing 97% of your potential customers down the toilet.

In today's episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED their return on ad spend while also scaling their ad spend 10x. Listen to learn the types of ads they ran and the ad copy they used to talk to leads and customers at every stage of the funnel.

IN THIS EPISODE YOU'LL LEARN:

• The strategy one ecommerce company used to generate $90,281 ROAS while only spending $16,766 on ads.
• The specific types of ads you need to run to potential customers at each step of the customer journey.
• How you can get your customers to buy from you, again and again, using "Level 5 Ads."

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they’re most likely to read and respond on.

These funnels generate high-ticket leads whether you’re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU’LL LEARN:

• How you can fully leverage the power of mobile marketing to accelerate your sales process.
• How you can drive qualified sales appointments from stone cold traffic.
• 3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Special guest Oliver Billson joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services—on the platform they're most likely to read and respond on.

These funnels generate high-ticket leads whether you're a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.

IN THIS EPISODE YOU'LL LEARN:

• How you can fully leverage the power of mobile marketing to accelerate your sales process.
• How you can drive qualified sales appointments from stone cold traffic.
• 3 effective ways to increase the ROI of your paid traffic campaigns within 30 days.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.