Perpetual Traffic

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode.

IN THIS EPISODE YOU’LL LEARN:

• Why using both video and still image ads might be the perfect recipe to up your conversions

• 4 tips to ramp up your ads to make them "thumb stopping"
• Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
• How to use these updates to protect the privacy of you and of your customers

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That's where Perpetual Traffic comes in! 

Join Ralph as he shares insights from Tier 11's Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business.

If you or your business are running Facebook or Instagram ad campaigns, you'll want to tune in to this episode.

IN THIS EPISODE YOU'LL LEARN:

• Why using both video and still image ads might be the perfect recipe to up your conversions

• 4 tips to ramp up your ads to make them "thumb stopping"
• Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign
• How to use these updates to protect the privacy of you and of your customers

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU’LL LEARN:

• How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)

• “The Green- Yellow-Red System”: A way to rank your ad data that will help you turn off underperformers and scale up your budgets
• Why research is the most important part of your campaign

Have you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales?

This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren't spending millions of dollars on ads).

From how she approaches creating brand new campaigns to what to do when an ad is underperforming, Molly explains it all. Plus, listen closely to get a promo code for the upcoming Shop.com Conference.

IN THIS EPISODE YOU'LL LEARN:

• How she went from a bartender in Kentucky to a paid traffic expert in just 6 years (and what it takes for YOU to become a master in paid traffic just as quickly)

• "The Green- Yellow-Red System": A way to rank your ad data that will help you turn off underperformers and scale up your budgets
• Why research is the most important part of your campaign

Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series? Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU’LL LEARN:

• A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
• Why your hooks are so important, and how to successfully target them to your audience
• How to use the Ad Grid to plan your ads and lower your CPC

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code trafficthirteen

Maybe you've listened to the last few episodes of Perpetual Traffic and followed all the advice, and you're still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely.

But don't worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has.

Listen to learn the 2 main causes of a low click-through rate (CTR) and a high cost per click (CPC) and 4 ways to get your ads back on track, increase your CTR, and simultaneously drop your CPC.

Missed the first 2 installments of this mini-series? Find Part 1 here

Find Part 2 here

IN THIS EPISODE YOU'LL LEARN:

• A few simple ways to beef up your creative and ad copy so your campaign resonates with more cold traffic
• Why your hooks are so important, and how to successfully target them to your audience
• How to use the Ad Grid to plan your ads and lower your CPC

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it’s not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem. 

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU’LL LEARN:

• 1 simple step that could save you money if your ads get a lot of traffic, but few conversions
• What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
• 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code trafficthirteen

Everyone who runs ads would love to acquire customers at a lower price. But sometimes your cost per acquisition (CPA) is too high... even if you have a high click-through rate and low cost per click. And even with the data that Facebook gives you, it's not always clear what went wrong.

If this sounds far too familiar to you, this is the episode for you.

In the second installment of their Facebook ad campaign troubleshooting mini-series, the experts teach you how to wade through the ad manager data and find out what may be causing your high CPA. Then they walk you through how to fix each problem. 

(Missed the first installment? Find Part 1 of this mini-series here.)

IN THIS EPISODE YOU'LL LEARN:

• 1 simple step that could save you money if your ads get a lot of traffic, but few conversions
• What metrics to watch in order to diagnose the cause of your acquisition problem, so you can take steps to fix it
• 3 potential causes and 3 solutions for a high CPA, despite having a high click-through rate and a low cost per click

Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… 

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU’LL LEARN:

• How to prevent the Facebook ad mistakes that even the experts make sometimes
• The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
• Why a limited ad flight schedule might not be right for you (and what to do instead)
• 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Running Facebook ads is not a "set it and forget it" sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don't always run smoothly… 

If you've turned on a campaign and you're getting 0 impressions or 0% conversions, listen up. In this week's episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU'LL LEARN:

• How to prevent the Facebook ad mistakes that even the experts make sometimes
• The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
• Why a limited ad flight schedule might not be right for you (and what to do instead)
• 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)