Perpetual Traffic

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU’LL LEARN:

• What omni-channel marketing is and how companies are using it to increase conversions
• How to bring online customer experiences offline to business establishments
• Why focusing on the back-end customer experience is equally as important as driving traffic
• How to decrease cart abandonment rates
• How to monetize and make use of the traffic you’re driving to a webpage

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don't use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.

IN THIS EPISODE YOU'LL LEARN:

• What omni-channel marketing is and how companies are using it to increase conversions
• How to bring online customer experiences offline to business establishments
• Why focusing on the back-end customer experience is equally as important as driving traffic
• How to decrease cart abandonment rates
• How to monetize and make use of the traffic you're driving to a webpage

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU’LL LEARN:

• Which objective to use to increase product awareness
• The different objective needs for larger and smaller businesses
• What conversion rate you should shoot for when using lead generation
• 2 ways to use the Messenger objective

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week's episode, but still have questions about some of the other campaign objectives, you're in luck! (And if you haven't listened to last week's episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they've used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU'LL LEARN:

• Which objective to use to increase product awareness
• The different objective needs for larger and smaller businesses
• What conversion rate you should shoot for when using lead generation
• 2 ways to use the Messenger objective

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.

IN THIS EPISODE YOU’LL LEARN:

• Get Facebook to do the heavy lifting for you by picking the right objective
• The cheapest objective option for building brand awareness (and why you should be focusing on that)
• The right campaigns to use impressions as your objective
• What objective options you should be using for most of your campaigns

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week's episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they've used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.

IN THIS EPISODE YOU'LL LEARN:

• Get Facebook to do the heavy lifting for you by picking the right objective
• The cheapest objective option for building brand awareness (and why you should be focusing on that)
• The right campaigns to use impressions as your objective
• What objective options you should be using for most of your campaigns

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

• Don’t try to extract your profit from your initial sale (and what to do instead)
• The 3 ways to grow your business, and the 2 you should be giving more attention to

• How to increase your revenue by selling to your existing customer base
• Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week's episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn't involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU'LL LEARN:

• Don't try to extract your profit from your initial sale (and what to do instead)
• The 3 ways to grow your business, and the 2 you should be giving more attention to

• How to increase your revenue by selling to your existing customer base
• Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.

IN THIS EPISODE YOU’LL LEARN:

• The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue

• Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
• How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

Roxelle Cho was born an entrepreneur.

She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii.

This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle's case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same strategies to your Facebook ads, no matter your industry.

Molly and her guests also talk about the importance and benefits of surrounding themselves with other powerful businesswomen to learn from.

IN THIS EPISODE YOU'LL LEARN:

• The Facebook ads strategy that changed the game for a small, struggling business and generated nearly $2MM in revenue

• Why the Michigan Method from Episode 71 might not be right for you (and what to focus on instead to scale your Facebook campaigns)
• How starting a conversation and selling a message (as well as a product) will set you apart and generate more loyal customers