Perpetual Traffic

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

• How the FSMC Formula will help you even after you get your leads
• What “follow-up failure” looks like and why you want to prevent it in your business
• An example of the FSMC formula in the wild that will help you shape your own campaign
• How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
• How to differentiate great leads from poor leads using a lead scoring strategy

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this "follow-up failure."

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You'll Learn:

• How the FSMC Formula will help you even after you get your leads
• What "follow-up failure" looks like and why you want to prevent it in your business
• An example of the FSMC formula in the wild that will help you shape your own campaign
• How to create contingencies around asking "if they do X, then we do Y," and "if they don't do X, then we do Z"
• How to differentiate great leads from poor leads using a lead scoring strategy

Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up.

Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content.

IN THIS EPISODE YOU’LL LEARN:

• How to turn readers into customers without paid traffic
• Mike’s formula for success: Great Content + Great People - Marketing Messages = Growth
• Social Media Examiner’s original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages
• How you can strategize for SEO without an internal or external SEO expert
• Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he's got the numbers to back him up.

Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content.

IN THIS EPISODE YOU'LL LEARN:

• How to turn readers into customers without paid traffic
• Mike's formula for success: Great Content + Great People - Marketing Messages = Growth
• Social Media Examiner's original email newsletter schedule, the current schedule used and how long new subscribers are omitted from marketing messages
• How you can strategize for SEO without an internal or external SEO expert
• Why asking your customers what they want to learn about versus assuming what they want to know will help boost your readership

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company.

Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.

Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.

IN THIS EPISODE YOU’LL LEARN:

• Why curating ads to promote engagement over conversions may help boost your ROI
• How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads
• How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
• Tips to avoid spending time and/or money on customers that aren’t ready to convert

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you'll find out just how they can turn a local business into a seven-figure company.

Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company.

Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence.

IN THIS EPISODE YOU'LL LEARN:

• Why curating ads to promote engagement over conversions may help boost your ROI
• How Facebook's demographic change tripled the size of Cory's audience, decreased his cost per lead, and increased the volume of leads
• How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads
• Tips to avoid spending time and/or money on customers that aren't ready to convert

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU’LL LEARN:

• Ari’s strategy for landing big name clients, even if you are a young company
• How emerging technology with voice searches is going to change how people are reaching your sites
• How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
• Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey.

Arri's chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach.

IN THIS EPISODE YOU'LL LEARN:

• Ari's strategy for landing big name clients, even if you are a young company
• How emerging technology with voice searches is going to change how people are reaching your sites
• How to use augmented reality to enhance the customer experience, specifically for companies selling physical products
• Why Messenger isn't always the answer to a better ROI and how you should use it to direct customers down the conversion path

Looking to increase the average order value for your ecommerce business? Who isn’t, amirite?

As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU’LL LEARN:

• The Rule of Three and how to use it to price any ecommerce product
• How to package quantity options and where to place the option on the checkout page
• What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing

Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

Looking to increase the average order value for your ecommerce business? Who isn't, amirite?

As this week's guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum.

Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase average order values and shows us how to combine them to maximize your profits.

IN THIS EPISODE YOU'LL LEARN:

• The Rule of Three and how to use it to price any ecommerce product
• How to package quantity options and where to place the option on the checkout page
• What priority processing is versus faster shipping, and how to use it as the final upsell at checkout

How to choose an order bump depending on your product and how to combine order bumps with quantity options and/or priority processing